Lenovo
eCommerce Product Marketing, Associate Specialist
Lenovo, Morrisville, North Carolina, United States, 27560
eCommerce Product Marketing, Associate Specialist
General Information
Req #
WD00069474
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, July 30, 2024
Working time:
Full-time
Additional Locations
:
United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
The eCommerce Product Marketing Associate Specialist will be responsible for optimizing the online product assortment, managing pricing, creating and implementing promotional campaigns, and driving software sales growth. The ideal candidate will have a strong understanding of ecommerce best practices, consumer behavior, and data-driven decision-making.
Key Responsibilities:
Pricing Strategy:
Develop and implement pricing strategies for software products to maximize profitability and market share.
Monitor competitor pricing and market trends to adjust pricing strategies accordingly.
Conduct regular pricing analysis and provide recommendations for adjustments.
Promotions and Offers:
Plan, create, and execute promotional campaigns to drive sales and increase customer engagement.
Analyze the effectiveness of promotions and adjust strategies to optimize performance.
Collaborate with marketing and creative teams to ensure cohesive and attractive promotional content.
Product Assortment:
Work with the Software Portfolio Managers to manage and optimize the online product assortment to meet customer demand and maximize sales.
Work with the product development team to identify new product opportunities and ensure timely product launches.
Conduct regular assortment reviews to ensure a competitive and appealing product range.
Sales Analysis and Reporting:
Monitor sales performance and key metrics to identify trends, opportunities, and areas for improvement.
Provide regular reports and insights to the ecommerce team and senior management.
Use data-driven insights to inform decision-making and strategy development.
Customer Experience:
Collaborate with the eCommerce UI/UX Team to ensure a seamless and user-friendly software shopping experience on the ecommerce platform.
Implement strategies to enhance the overall customer journey and increase retention.
Collaboration and Communication:
Work closely with cross-functional teams including marketing, sales, product development, and customer service.
Communicate effectively with internal and external stakeholders to align on strategies and objectives.
Participate in regular team meetings and contribute to strategic planning sessions.
Basic Qualifications:
Bachelor’s degree in Business, Marketing, Ecommerce, or a related field.
1+ years of experience in ecommerce merchandising, pricing, or a related role.
Preferred Qualifications:
Strong analytical skills and the ability to interpret data to drive decisions.
Proficiency in ecommerce platforms, analytics tools, and Microsoft Office Suite.
Excellent communication and interpersonal skills.
Ability to work independently and manage multiple projects in a fast-paced environment.
Knowledge of the software industry is a plus.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations
:
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville
General Information
Req #
WD00069474
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, July 30, 2024
Working time:
Full-time
Additional Locations
:
United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
The eCommerce Product Marketing Associate Specialist will be responsible for optimizing the online product assortment, managing pricing, creating and implementing promotional campaigns, and driving software sales growth. The ideal candidate will have a strong understanding of ecommerce best practices, consumer behavior, and data-driven decision-making.
Key Responsibilities:
Pricing Strategy:
Develop and implement pricing strategies for software products to maximize profitability and market share.
Monitor competitor pricing and market trends to adjust pricing strategies accordingly.
Conduct regular pricing analysis and provide recommendations for adjustments.
Promotions and Offers:
Plan, create, and execute promotional campaigns to drive sales and increase customer engagement.
Analyze the effectiveness of promotions and adjust strategies to optimize performance.
Collaborate with marketing and creative teams to ensure cohesive and attractive promotional content.
Product Assortment:
Work with the Software Portfolio Managers to manage and optimize the online product assortment to meet customer demand and maximize sales.
Work with the product development team to identify new product opportunities and ensure timely product launches.
Conduct regular assortment reviews to ensure a competitive and appealing product range.
Sales Analysis and Reporting:
Monitor sales performance and key metrics to identify trends, opportunities, and areas for improvement.
Provide regular reports and insights to the ecommerce team and senior management.
Use data-driven insights to inform decision-making and strategy development.
Customer Experience:
Collaborate with the eCommerce UI/UX Team to ensure a seamless and user-friendly software shopping experience on the ecommerce platform.
Implement strategies to enhance the overall customer journey and increase retention.
Collaboration and Communication:
Work closely with cross-functional teams including marketing, sales, product development, and customer service.
Communicate effectively with internal and external stakeholders to align on strategies and objectives.
Participate in regular team meetings and contribute to strategic planning sessions.
Basic Qualifications:
Bachelor’s degree in Business, Marketing, Ecommerce, or a related field.
1+ years of experience in ecommerce merchandising, pricing, or a related role.
Preferred Qualifications:
Strong analytical skills and the ability to interpret data to drive decisions.
Proficiency in ecommerce platforms, analytics tools, and Microsoft Office Suite.
Excellent communication and interpersonal skills.
Ability to work independently and manage multiple projects in a fast-paced environment.
Knowledge of the software industry is a plus.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations
:
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville