Hallmark
HBC Designer
Hallmark, Kansas City, Missouri, United States, 64101
Description
WHAT THIS ROLE IS AND HOW YOU'LL CONTRIBUTE:At HBC, our Designers are the creative superheroes of visual problem-solving! With an entrepreneurial spirit, they thrive on refining their craft and embracing collaboration to spark innovations. Our team values those moments of inspiration, encouraging the sharing of bold ideas that propel projects forward. Our designers create dynamic visual solutions across platforms like web, email, direct mail, and advertising, aligning with strategic objectives to boost client engagement. They expertly blend visuals with compelling copy to drive revenue growth and elevate brand presence. By working with cross-functional teams, our designers transform business strategies into sleek, on-brand experiences that enchant users and enhance customer engagement. Join us and let your design skills leave a lasting impression on our brand and the industry!Core Responsibilities:Develop graphic design strategies based on thorough research, deep understanding of HBC's brand and client business goals, and insights into what motivates specific target audiences.Collaborate closely with team members across departments to ensure timely and budget-compliant delivery of designs, facilitating regular design reviews and feedback sessions.Actively partner with Client Services, Product, and Sales teams to craft innovative marketing materials for go-to-market strategies that are informed by current market trends and customer insights.Rapidly support and contribute to the creation of diverse content, including editorial materials and social media campaigns, ensuring all content aligns with brand guidelines and audience engagement strategies.Further ongoing evolution of our brand by developing and updating guidelines, maintaining asset libraries, and ensuring all design elements are cohesive and aligned with the latest brand strategy.Ensure all design outputs are user-friendly, consistent with brand identity, and fully functional across different platforms and devices, conducting rigorous pre-launch testing.Manage and prioritize multiple, concurrent projects across various mediums, ensuring efficient workflow and strict adherence to deadlines without compromising design quality.Own the design process from initial concept to final delivery, ensuring seamless handoffs and clear communication at each stage of design development, with detailed documentation and guidelines for all stakeholders.Continuously engage in ongoing professional development to improve personal design skills and contribute to team knowledge sharing.Design with a consideration for accessibility and inclusivity, ensuring that all content is approachable and usable for a diverse audience.
BASIC QUALIFICATIONSThe following is required to be considered for this role:Bachelor's degree OR 4 years professional design experiencePortfolio examples of design for content and advertising
PREFERRED QUALIFICATIONSSoftware Proficiency: Proficient with Adobe Creative Cloud suite (Photoshop, InDesign, Illustrator) and adaptable to new technologies and platforms such as Figma, Klaviyo, Workamajig/Jira, SharePoint, and Microsoft Office.Design Skills and Aesthetics: Exceptional eye for detail with a strong visual aesthetic; knowledgeable in best practice standards for both print and digital design.Communication and Collaboration: Strong communication skills, both written and oral; capable of effective collaboration with cross-functional team members including Creative, Marketing, ProductDevelopment, and Client Strategy business partners.Problem Solving and Project Management: Ability to creatively solve problems, manage multiple projects simultaneously, and organize tasks effectively under tight deadlines.Personal Attributes: Highly organized, flexible, and adaptable; able to thrive in ambiguous situations and maintain productivity when working independently.Continuous Learning and Innovation: Constant learner with strong ideation and conceptual skills, continually seeking out new challenges and evolving design contributions to stay at the forefront of industry trends.
Now's your chance to join our team-just follow the instructions below to apply.APPLICATION INSTRUCTIONS:You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.Hallmark Business Connections' plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant. We've established a culture of rolling up our sleeves to get the work done through collaboration, innovation, and some entrepreneurial grit. Our products are sold on our own eCommerce store as well as on Amazon. We also develop custom greeting card programs in collaboration with Fortune 500 brands. The business-appropriate products we create help make a difference in a world that could use a little more caring.At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.HALLMARK - Because Connecting With Each Other Has Never Been More ImportantFor more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
WHAT THIS ROLE IS AND HOW YOU'LL CONTRIBUTE:At HBC, our Designers are the creative superheroes of visual problem-solving! With an entrepreneurial spirit, they thrive on refining their craft and embracing collaboration to spark innovations. Our team values those moments of inspiration, encouraging the sharing of bold ideas that propel projects forward. Our designers create dynamic visual solutions across platforms like web, email, direct mail, and advertising, aligning with strategic objectives to boost client engagement. They expertly blend visuals with compelling copy to drive revenue growth and elevate brand presence. By working with cross-functional teams, our designers transform business strategies into sleek, on-brand experiences that enchant users and enhance customer engagement. Join us and let your design skills leave a lasting impression on our brand and the industry!Core Responsibilities:Develop graphic design strategies based on thorough research, deep understanding of HBC's brand and client business goals, and insights into what motivates specific target audiences.Collaborate closely with team members across departments to ensure timely and budget-compliant delivery of designs, facilitating regular design reviews and feedback sessions.Actively partner with Client Services, Product, and Sales teams to craft innovative marketing materials for go-to-market strategies that are informed by current market trends and customer insights.Rapidly support and contribute to the creation of diverse content, including editorial materials and social media campaigns, ensuring all content aligns with brand guidelines and audience engagement strategies.Further ongoing evolution of our brand by developing and updating guidelines, maintaining asset libraries, and ensuring all design elements are cohesive and aligned with the latest brand strategy.Ensure all design outputs are user-friendly, consistent with brand identity, and fully functional across different platforms and devices, conducting rigorous pre-launch testing.Manage and prioritize multiple, concurrent projects across various mediums, ensuring efficient workflow and strict adherence to deadlines without compromising design quality.Own the design process from initial concept to final delivery, ensuring seamless handoffs and clear communication at each stage of design development, with detailed documentation and guidelines for all stakeholders.Continuously engage in ongoing professional development to improve personal design skills and contribute to team knowledge sharing.Design with a consideration for accessibility and inclusivity, ensuring that all content is approachable and usable for a diverse audience.
BASIC QUALIFICATIONSThe following is required to be considered for this role:Bachelor's degree OR 4 years professional design experiencePortfolio examples of design for content and advertising
PREFERRED QUALIFICATIONSSoftware Proficiency: Proficient with Adobe Creative Cloud suite (Photoshop, InDesign, Illustrator) and adaptable to new technologies and platforms such as Figma, Klaviyo, Workamajig/Jira, SharePoint, and Microsoft Office.Design Skills and Aesthetics: Exceptional eye for detail with a strong visual aesthetic; knowledgeable in best practice standards for both print and digital design.Communication and Collaboration: Strong communication skills, both written and oral; capable of effective collaboration with cross-functional team members including Creative, Marketing, ProductDevelopment, and Client Strategy business partners.Problem Solving and Project Management: Ability to creatively solve problems, manage multiple projects simultaneously, and organize tasks effectively under tight deadlines.Personal Attributes: Highly organized, flexible, and adaptable; able to thrive in ambiguous situations and maintain productivity when working independently.Continuous Learning and Innovation: Constant learner with strong ideation and conceptual skills, continually seeking out new challenges and evolving design contributions to stay at the forefront of industry trends.
Now's your chance to join our team-just follow the instructions below to apply.APPLICATION INSTRUCTIONS:You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.Hallmark Business Connections' plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant. We've established a culture of rolling up our sleeves to get the work done through collaboration, innovation, and some entrepreneurial grit. Our products are sold on our own eCommerce store as well as on Amazon. We also develop custom greeting card programs in collaboration with Fortune 500 brands. The business-appropriate products we create help make a difference in a world that could use a little more caring.At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.HALLMARK - Because Connecting With Each Other Has Never Been More ImportantFor more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here. Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!When you join Hallmark, we will go out of our way to make you feel like part of the team, even in a remote/hybrid work environment. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)