Sandia Laboratory Federal Credit Union
Manager, Acquisition (Marketing)
Sandia Laboratory Federal Credit Union, Albuquerque, New Mexico, United States, 87101
Job Type
Full-time
Description
Job Summary:
This role is to acquire new customers and drive growth through various marketing channels, including digital advertising, social media, SEO, SEM, and content marketing.
Essential Job Duties:
Leadership:
Liaise with HR and OD to recruit, onboard, and retain high-quality staff.Oversees the daily workflow of the department.Provides constructive and timely performance evaluations.Effectively coaches, mentors, motivates, and manages the staff to ensure delivery of communications to employees in a timely and accurate manner while maintaining the Credit Union's high standard of quality.Ensures that the Marketing department fosters a productive, rewarding work environment that provides for the development of employees; meets all established goals and metrics; and operates within the Credit Union's core values.Main responsibilities:
Lead the planning and implementation of integrated marketing campaigns to generate leads, increase website traffic, and drive conversions across the customer acquisition funnelConduct market research and competitive analysis to identify target audiences, market trends, and opportunities for differentiation in the marketplace.Collaborate with cross-functional teams, including product, sales, and marketing operations, to align acquisition strategies with business objectives and revenue targets.Manage traditional and digital advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking, to maximize ROI and cost-effectiveness.Oversee the development of marketing content and collateral to support acquisition efforts, including landing pages, ad copy, email campaigns, and promotional materials.Analyze campaign performance metrics and KPIs to measure the effectiveness of acquisition initiatives, providing insights and recommendations for optimization and improvement.Identify and evaluate new marketing channels and tactics to expand reach and drive customer acquisition, staying abreast of industry trends and best practices.Manage relationships with external agencies and vendors to support acquisition efforts, including media buying, creative production, and performance tracking.Perform other duties as assigned.Requirements
Required Skills/Abilities:
Excellent interpersonal and negotiation skills.Excellent organizational skills and attention to detail.Strong proficiency with Microsoft Office applications. Familiar and comfortable with information technology, particularly digital means of communication.Strong organizational skills in managing multiple initiatives.Strong analytical and problem-solving skills.Proficient in the use of statistical analysis/tools.Strong analytical skills with experience in data analysis, segmentation, and campaign performance tracking.Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), marketing automation tools (e.g., Marketo, HubSpot), and analytics tools (e.g., Google Analytics).Education and Experience:
Minimum eight years' combined experience in a marketing management position and direct leadership, preferably in the financial services industry.Minimum bachelor's degree or certification in marketing, business administration, or related field, or more than eight years of related experience.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 20 pounds at times.
Salary Description
$90,000 to $112,000
Full-time
Description
Job Summary:
This role is to acquire new customers and drive growth through various marketing channels, including digital advertising, social media, SEO, SEM, and content marketing.
Essential Job Duties:
Leadership:
Liaise with HR and OD to recruit, onboard, and retain high-quality staff.Oversees the daily workflow of the department.Provides constructive and timely performance evaluations.Effectively coaches, mentors, motivates, and manages the staff to ensure delivery of communications to employees in a timely and accurate manner while maintaining the Credit Union's high standard of quality.Ensures that the Marketing department fosters a productive, rewarding work environment that provides for the development of employees; meets all established goals and metrics; and operates within the Credit Union's core values.Main responsibilities:
Lead the planning and implementation of integrated marketing campaigns to generate leads, increase website traffic, and drive conversions across the customer acquisition funnelConduct market research and competitive analysis to identify target audiences, market trends, and opportunities for differentiation in the marketplace.Collaborate with cross-functional teams, including product, sales, and marketing operations, to align acquisition strategies with business objectives and revenue targets.Manage traditional and digital advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking, to maximize ROI and cost-effectiveness.Oversee the development of marketing content and collateral to support acquisition efforts, including landing pages, ad copy, email campaigns, and promotional materials.Analyze campaign performance metrics and KPIs to measure the effectiveness of acquisition initiatives, providing insights and recommendations for optimization and improvement.Identify and evaluate new marketing channels and tactics to expand reach and drive customer acquisition, staying abreast of industry trends and best practices.Manage relationships with external agencies and vendors to support acquisition efforts, including media buying, creative production, and performance tracking.Perform other duties as assigned.Requirements
Required Skills/Abilities:
Excellent interpersonal and negotiation skills.Excellent organizational skills and attention to detail.Strong proficiency with Microsoft Office applications. Familiar and comfortable with information technology, particularly digital means of communication.Strong organizational skills in managing multiple initiatives.Strong analytical and problem-solving skills.Proficient in the use of statistical analysis/tools.Strong analytical skills with experience in data analysis, segmentation, and campaign performance tracking.Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), marketing automation tools (e.g., Marketo, HubSpot), and analytics tools (e.g., Google Analytics).Education and Experience:
Minimum eight years' combined experience in a marketing management position and direct leadership, preferably in the financial services industry.Minimum bachelor's degree or certification in marketing, business administration, or related field, or more than eight years of related experience.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 20 pounds at times.
Salary Description
$90,000 to $112,000