Mindlance
Paid Search (SEM) Program Manager II
Mindlance, Culver City, California, United States, 90232
Job Details:Title: Paid Search (SEM) Program Manager IIDuration: 12 Months (Potential To Extend)Location: Culver City, CA (Hybrid)
Job Description:The people here at our client's don't just create products - we build the kind of wonder that's revolutionized entire industries. It's the diversity of our people and their ideas that encourages the innovation that runs through everything they do, from amazing technology to industry-leading environmental efforts. Join our client and help them leave the world better than they found it. They looking for an expert search engine marketing professional to join our WW team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on their Paid Search and Shopping programs across the Americas (US, Canada, Latin America). Their team is responsible for driving sales of all of the iconic products available at our client's websites and in their stores, as well as driving awareness around retail's programs and value propositions across the region. The position requires a hands-on, get-the-job-done, attitude. You understand Search Marketing standard methodologies and can conceive, plan, and deliver complex projects that drive the business forward. You understand that their paid search presence is a critical extension of client's marketing - and need to be at the same level of quality as how we design our products. And you're great at establishing relationships with key partners across the organization.
Responsibilities:
Hands-on management of Americas search engine marketing program, from planning to tactical execution.Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performanceStays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.Evaluates opportunities against financial goals and brand fit, testing as appropriate.Recommend and execute on new tests and beta opportunitiesProvides analytical support with our Data Sciences team on campaign performance
Required Skills:
Strong hands-on experience with search engine marketing, bid management systemsStrong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.Knowledge and experience managing Google Shopping/Product Listing Ads preferredData driven and passionately analytical, Excel power userComfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing teamHighly motivated with ability to thrive in a fluid, demanding, fast-paced environmentttention to detail with strong organizational and time management / prioritization skills
Qualifications:
5+ years experience in Paid Search performance marketing programsExperience managing and optimizing product feeds highly preferredOutstanding verbal and written communicationsExperience working with a global brand preferredGoogle AdWords certification and experience with Bing Ads preferredMarin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management PlatformsSpanish, Portuguese or French language skills not required but would be advantageous
Education:Bachelor's Degree Required
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
Job Description:The people here at our client's don't just create products - we build the kind of wonder that's revolutionized entire industries. It's the diversity of our people and their ideas that encourages the innovation that runs through everything they do, from amazing technology to industry-leading environmental efforts. Join our client and help them leave the world better than they found it. They looking for an expert search engine marketing professional to join our WW team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on their Paid Search and Shopping programs across the Americas (US, Canada, Latin America). Their team is responsible for driving sales of all of the iconic products available at our client's websites and in their stores, as well as driving awareness around retail's programs and value propositions across the region. The position requires a hands-on, get-the-job-done, attitude. You understand Search Marketing standard methodologies and can conceive, plan, and deliver complex projects that drive the business forward. You understand that their paid search presence is a critical extension of client's marketing - and need to be at the same level of quality as how we design our products. And you're great at establishing relationships with key partners across the organization.
Responsibilities:
Hands-on management of Americas search engine marketing program, from planning to tactical execution.Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performanceStays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.Evaluates opportunities against financial goals and brand fit, testing as appropriate.Recommend and execute on new tests and beta opportunitiesProvides analytical support with our Data Sciences team on campaign performance
Required Skills:
Strong hands-on experience with search engine marketing, bid management systemsStrong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.Knowledge and experience managing Google Shopping/Product Listing Ads preferredData driven and passionately analytical, Excel power userComfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing teamHighly motivated with ability to thrive in a fluid, demanding, fast-paced environmentttention to detail with strong organizational and time management / prioritization skills
Qualifications:
5+ years experience in Paid Search performance marketing programsExperience managing and optimizing product feeds highly preferredOutstanding verbal and written communicationsExperience working with a global brand preferredGoogle AdWords certification and experience with Bing Ads preferredMarin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management PlatformsSpanish, Portuguese or French language skills not required but would be advantageous
Education:Bachelor's Degree Required
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.