SPECTRAFORCE
Search Engine Marketing Manager
SPECTRAFORCE, Culver City, California, United States, 90232
Job Title: SEM Program ManagerLocation: Culver City CA 90232 Hybrid Schedule (Tuesday, Wed, Thursday) OnsiteDuration: 12 MonthsPay Rate: $65.65/hr.
SummaryThe people here at don't just create products - we build the kind of wonder that's revolutionized entire industries. It's the diversity of our people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Client and help us leave the world better than we found it.Client Retail is looking for an expert search engine marketing professional to join our WW team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on our Paid Search and Shopping programs across the Americas (US, Canada, Latin America). Our team is responsible for driving sales of all of the iconic products available at ( ) and in our stores, as well as driving awareness around retail's programs and value propositions across the region.The position requires a hands-on, get-the-job-done, attitude. You understand Search Marketing standard methodologies and can conceive, plan, and deliver complex projects that drive the business forward. You understand that our paid search presence is a critical extension of Client's marketing - and need to be at the same level of quality as how we design our products. And you're great at establishing relationships with key partners across the Client organization.ResponsibilitiesHands-on management of Americas search engine marketing program, from planning to tactical execution.Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performanceStays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.Evaluates opportunities against financial goals and brand fit, testing as appropriate.Recommend and execute on new tests and beta opportunitiesProvides analytical support with our Data Sciences team on campaign performanceSkillsStrong hands-on experience with search engine marketing, bid management systemsStrong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.Knowledge and experience managing Google Shopping/Product Listing Ads preferredData driven and passionately analytical, Excel power userComfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing teamHighly motivated with ability to thrive in a fluid, demanding, fast-paced environmentAttention to detail with strong organizational and time management /prioritization skillsQualifications5+ years experience in Paid Search performance marketing programsExperience managing and optimizing product feeds highly preferredOutstanding verbal and written communicationsExperience working with a global brand preferredGoogle AdWords certification and experience with Bing Ads preferredMarin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management PlatformsSpanish, Portuguese or French language skills not required but would be advantageousEducationBachelor's Degree RequiredAbout Us:
Established in 2004, SPECTRA FORCE ® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRA FORCE
is built on a concept of human connection, defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at:Benefits:
SPECTRA FORCE
offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRA FORCE
provides unpaid leave as well as paid sick leave when required by law.Equal Opportunity Employer:
SPECTRA FORCE
is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@ if you require reasonable accommodation.At SPECTRA FORCE , we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.
SummaryThe people here at don't just create products - we build the kind of wonder that's revolutionized entire industries. It's the diversity of our people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Client and help us leave the world better than we found it.Client Retail is looking for an expert search engine marketing professional to join our WW team of digital marketers. The successful candidate will help manage the Paid Search Marketing program, with a focus on our Paid Search and Shopping programs across the Americas (US, Canada, Latin America). Our team is responsible for driving sales of all of the iconic products available at ( ) and in our stores, as well as driving awareness around retail's programs and value propositions across the region.The position requires a hands-on, get-the-job-done, attitude. You understand Search Marketing standard methodologies and can conceive, plan, and deliver complex projects that drive the business forward. You understand that our paid search presence is a critical extension of Client's marketing - and need to be at the same level of quality as how we design our products. And you're great at establishing relationships with key partners across the Client organization.ResponsibilitiesHands-on management of Americas search engine marketing program, from planning to tactical execution.Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performanceStays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.Evaluates opportunities against financial goals and brand fit, testing as appropriate.Recommend and execute on new tests and beta opportunitiesProvides analytical support with our Data Sciences team on campaign performanceSkillsStrong hands-on experience with search engine marketing, bid management systemsStrong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.Knowledge and experience managing Google Shopping/Product Listing Ads preferredData driven and passionately analytical, Excel power userComfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing teamHighly motivated with ability to thrive in a fluid, demanding, fast-paced environmentAttention to detail with strong organizational and time management /prioritization skillsQualifications5+ years experience in Paid Search performance marketing programsExperience managing and optimizing product feeds highly preferredOutstanding verbal and written communicationsExperience working with a global brand preferredGoogle AdWords certification and experience with Bing Ads preferredMarin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management PlatformsSpanish, Portuguese or French language skills not required but would be advantageousEducationBachelor's Degree RequiredAbout Us:
Established in 2004, SPECTRA FORCE ® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRA FORCE
is built on a concept of human connection, defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at:Benefits:
SPECTRA FORCE
offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRA FORCE
provides unpaid leave as well as paid sick leave when required by law.Equal Opportunity Employer:
SPECTRA FORCE
is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@ if you require reasonable accommodation.At SPECTRA FORCE , we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.