Zeiss Inc
Strategic Marketing Manager
Zeiss Inc, Texas City, Texas, us, 77592
The Strategic Marketing Manager is responsible for developing global strategic and tactical marketing programs, aligned with the objectives of the business sector to maximize growth potential of respective products and services.
Owns and drives global B2B marketing strategy and activation for respective assigned product, focusing on customer insight and needs and selected target segments. Aligns and ensures support from Business Sector, Sales, Business management, Key HQ/ SSC stakeholders.
Defines and develops the marketing strategy & activation (programs and campaigns) for the respective products & services (based on Business Marketing plan) to achieve efficient/effective sales & profit growth.Provides strategic guidance and oversight on B2B messaging, go to market strategy for the respective assigned products and solutions to leverage the portfolio and workflows; drives strategic direction on what to market when/where in alignment with the Business Sector stakeholders.Responsible for market and customer research, segmentation, insight, value proposition and messaging to ensure long-term growth above competition for assigned product.Defines & coordinates implementation of marketing activation plan for all channels with relevant functions in alignment with the needs of local sales organizations and customers (Med. Affairs, Events, Learning Management, etc., and leads Product Launch process /launch activities.Cascading of globally aligned marketing strategy and activation into all global regions, oversight of development of regional/local marketing plans & activities.Requirements
Undergraduate degree, preferably in marketing, business, or life sciences.Minimum 5 years' marketing experience or clinical field experiencePreferred 2-year experience in digital health or (SaaS ) solutions in health care or related industryProven track record of results in strategic marketing, sales activation, and marketing communicationsWorked in multi-cultural and matrix/multi-sites working environments.Strong customer focus and curiosity about customer insightsExperience in sales and customer-facing relationship buildingStrong time-management and organizational skills, with ability to multitask and manage competing priorities.Excellent oral presentation and written communication skills
Your ZEISS Recruiting Team:Jo Anne Mittelman
Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).
Owns and drives global B2B marketing strategy and activation for respective assigned product, focusing on customer insight and needs and selected target segments. Aligns and ensures support from Business Sector, Sales, Business management, Key HQ/ SSC stakeholders.
Defines and develops the marketing strategy & activation (programs and campaigns) for the respective products & services (based on Business Marketing plan) to achieve efficient/effective sales & profit growth.Provides strategic guidance and oversight on B2B messaging, go to market strategy for the respective assigned products and solutions to leverage the portfolio and workflows; drives strategic direction on what to market when/where in alignment with the Business Sector stakeholders.Responsible for market and customer research, segmentation, insight, value proposition and messaging to ensure long-term growth above competition for assigned product.Defines & coordinates implementation of marketing activation plan for all channels with relevant functions in alignment with the needs of local sales organizations and customers (Med. Affairs, Events, Learning Management, etc., and leads Product Launch process /launch activities.Cascading of globally aligned marketing strategy and activation into all global regions, oversight of development of regional/local marketing plans & activities.Requirements
Undergraduate degree, preferably in marketing, business, or life sciences.Minimum 5 years' marketing experience or clinical field experiencePreferred 2-year experience in digital health or (SaaS ) solutions in health care or related industryProven track record of results in strategic marketing, sales activation, and marketing communicationsWorked in multi-cultural and matrix/multi-sites working environments.Strong customer focus and curiosity about customer insightsExperience in sales and customer-facing relationship buildingStrong time-management and organizational skills, with ability to multitask and manage competing priorities.Excellent oral presentation and written communication skills
Your ZEISS Recruiting Team:Jo Anne Mittelman
Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).