Athena Health Care Systems
Director of Marketing
Athena Health Care Systems, Hartford, Connecticut, us, 06112
Director of Marketing
Full-Time
Athena Home Health & Hospice - Farmington, CT
Posted 2 days ago
We are hiring a Director of Marketing to join our team at Athena Home Health & Hospice!
Working with our team and residents will give you purpose in your professional and personal life.
Here at Athena Health Care Systems, our employees are the heart of our organization, and we take immense pride in their dedication. We are not only committed to delivering high-quality care and customer service to our patients and their families, but we also aspire to be the employer of choice. We strive to create a workplace where your skills and talents are nurtured to allow you to grow within the company.
As the Director of Marketing, you are responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing, and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Experience & Education:
Bachelor’s degree in Marketing, Business Administration, or related field, Master’s Degree preferred.
At least three (3) years’ experience in health care marketing management, preferably in hospice care operations.
Duties & Responsibilities:
Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, payer and patient perceptions of Organization’s Name as a high-quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Organization’s Name markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Organization’s Name.
Monitors and reports cost effectiveness of marketing efforts.
Specific Requirements:
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to Travel. Must be a licensed driver with an automobile that is insured in accordance with state/or organization requirements and is in good working order.
About Athena Health Care Systems:
Headquartered in Connecticut, Athena has been a pioneer in delivering exceptional healthcare services since its establishment in 1984. Operating nursing homes across Connecticut, Massachusetts, and Rhode Island, Athena stands out as one of the premier and highly regarded providers of skilled nursing centers in Southern New England. Through our commitment to improving both the lives of our residents and the quality of our environments, we have transformed our managed facilities into thriving communities where residents enjoy an enhanced quality of life, and employees find a fulfilling and supportive work environment.
Become a vital part of our team committed to delivering exceptional care to the residents we serve.
Athena’s Benefits:
Competitive and Weekly Pay
Holiday and Overtime Pay for Hourly Employees
401(k) with Employer Match for All Team Members
Career Advancement Opportunities
Exclusive Employer Discount Program
Available for Eligible Team Members:
Employer Paid Life Insurance
Vacation and Personal Time
Health, Dental, and Vision Insurance
We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.
Job Features
Job CategoryHospice, Marketing/Business Development
Full-Time
Athena Home Health & Hospice - Farmington, CT
Posted 2 days ago
We are hiring a Director of Marketing to join our team at Athena Home Health & Hospice!
Working with our team and residents will give you purpose in your professional and personal life.
Here at Athena Health Care Systems, our employees are the heart of our organization, and we take immense pride in their dedication. We are not only committed to delivering high-quality care and customer service to our patients and their families, but we also aspire to be the employer of choice. We strive to create a workplace where your skills and talents are nurtured to allow you to grow within the company.
As the Director of Marketing, you are responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing, and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Experience & Education:
Bachelor’s degree in Marketing, Business Administration, or related field, Master’s Degree preferred.
At least three (3) years’ experience in health care marketing management, preferably in hospice care operations.
Duties & Responsibilities:
Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, payer and patient perceptions of Organization’s Name as a high-quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Organization’s Name markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Organization’s Name.
Monitors and reports cost effectiveness of marketing efforts.
Specific Requirements:
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to Travel. Must be a licensed driver with an automobile that is insured in accordance with state/or organization requirements and is in good working order.
About Athena Health Care Systems:
Headquartered in Connecticut, Athena has been a pioneer in delivering exceptional healthcare services since its establishment in 1984. Operating nursing homes across Connecticut, Massachusetts, and Rhode Island, Athena stands out as one of the premier and highly regarded providers of skilled nursing centers in Southern New England. Through our commitment to improving both the lives of our residents and the quality of our environments, we have transformed our managed facilities into thriving communities where residents enjoy an enhanced quality of life, and employees find a fulfilling and supportive work environment.
Become a vital part of our team committed to delivering exceptional care to the residents we serve.
Athena’s Benefits:
Competitive and Weekly Pay
Holiday and Overtime Pay for Hourly Employees
401(k) with Employer Match for All Team Members
Career Advancement Opportunities
Exclusive Employer Discount Program
Available for Eligible Team Members:
Employer Paid Life Insurance
Vacation and Personal Time
Health, Dental, and Vision Insurance
We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.
Job Features
Job CategoryHospice, Marketing/Business Development