Amazon
Event Marketing Manager, AWS Marketing
Amazon, Washington, District of Columbia, us, 20022
Description
The AWS Global Events team is seeking an experienced Event Marketing Manager to own workstreams for marquee AWS programs like re:Invent and re:Inforce. This role will act as a planning partner for high-priority programs, designing and building tools to enable stakeholder groups' success in booking ancillary or custom space within these events. You will manage custom event-within-an-event programs and systems for ancillary space booking at re:Invent and re:Inforce.
Key job responsibilities
End-to-end management of complex events, campaigns, logistics, branding, and reporting
Optimize based on marketing effectiveness, audits, measurement, surfacing insights to influence strategy
Clear blockers, escalate appropriately, make trade-offs between time, quality, and resources
Communicate clearly and concisely through narratives, briefs, plans, and presentations
Manage meetings effectively, ensuring the right stakeholders are involved
Collaborate cross-functionally to develop and deliver enablement programs across diverse roles
Identify and develop scalable team processes for continuous improvement
Partner with stakeholders to define strategy, success metrics, requirements for event activities
Ensure stakeholder integration and compliance with event processes
Support stakeholder teams onsite at site visits and events
Develop and execute internal/external marketing plans for processes and plans
Work with agency partners and technology teams for end-to-end program planning
Conduct post-event evaluations to measure successes and impact customer/business outcomes
Manage budgets up to $2MM
A day in the life
In this role, the Event Marketing Manager will turn strategic vision for programs into reality through project management and continuous optimization - testing, measuring, evolving initiatives while enhancing the program and corresponding campaigns to elevate the overall programs. You will collaborate closely with internal and external stakeholders, participants, and cross-functional teams responsible to deliver on cross program goals. Your exceptional execution skills will ensure the delivery of projected program results, and your creativity and driven mindset will enable the delivery of high-quality, customer-facing events
About the team
This role will join the AWS Global Integrated Marketing Programs team supporting AWS Event Operations. The AWS Event Operations team develops and executes strategies across event logistics, systems, and business processes to create seamless and accessible experiences for all attendees. Our data-driven approach ensures we deliver what customers want, not what we think they want. As connectors across workstreams and teams, we bridge gaps to align strategy and operational efficiencies. With a global mindset, we create scalable processes that can be adapted for programs worldwide.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The AWS Global Events team is seeking an experienced Event Marketing Manager to own workstreams for marquee AWS programs like re:Invent and re:Inforce. This role will act as a planning partner for high-priority programs, designing and building tools to enable stakeholder groups' success in booking ancillary or custom space within these events. You will manage custom event-within-an-event programs and systems for ancillary space booking at re:Invent and re:Inforce.
Key job responsibilities
End-to-end management of complex events, campaigns, logistics, branding, and reporting
Optimize based on marketing effectiveness, audits, measurement, surfacing insights to influence strategy
Clear blockers, escalate appropriately, make trade-offs between time, quality, and resources
Communicate clearly and concisely through narratives, briefs, plans, and presentations
Manage meetings effectively, ensuring the right stakeholders are involved
Collaborate cross-functionally to develop and deliver enablement programs across diverse roles
Identify and develop scalable team processes for continuous improvement
Partner with stakeholders to define strategy, success metrics, requirements for event activities
Ensure stakeholder integration and compliance with event processes
Support stakeholder teams onsite at site visits and events
Develop and execute internal/external marketing plans for processes and plans
Work with agency partners and technology teams for end-to-end program planning
Conduct post-event evaluations to measure successes and impact customer/business outcomes
Manage budgets up to $2MM
A day in the life
In this role, the Event Marketing Manager will turn strategic vision for programs into reality through project management and continuous optimization - testing, measuring, evolving initiatives while enhancing the program and corresponding campaigns to elevate the overall programs. You will collaborate closely with internal and external stakeholders, participants, and cross-functional teams responsible to deliver on cross program goals. Your exceptional execution skills will ensure the delivery of projected program results, and your creativity and driven mindset will enable the delivery of high-quality, customer-facing events
About the team
This role will join the AWS Global Integrated Marketing Programs team supporting AWS Event Operations. The AWS Event Operations team develops and executes strategies across event logistics, systems, and business processes to create seamless and accessible experiences for all attendees. Our data-driven approach ensures we deliver what customers want, not what we think they want. As connectors across workstreams and teams, we bridge gaps to align strategy and operational efficiencies. With a global mindset, we create scalable processes that can be adapted for programs worldwide.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.