EY
Tech Marketing Leader, Assistant Director
EY, Honolulu, Hawaii, United States, 96814
EY Tech Marketing Leader, Assistant Director
Location:
Honolulu, HawaiiEY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunityEmploying a digital-first mindset, you’ll have the opportunity to develop and set the direction for the Tech buyer marketing programs aligned to the Consulting practice’s strategic goals and revenue plan. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes.Your key responsibilitiesDevelop comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture email campaigns, content syndication, and branding/content for EY-hosted and third-party events.Lead a digital-first, demand generation team to plan and execute demand generation programs for Tech buyers.Ensure campaigns align with business goals for key buyer personas.Create innovative multi-channel campaigns to drive MQLs and pipeline.Leverage marketing automation and lead management to streamline and measure all marketing programs.Work collaboratively with the content strategy team to develop high-impact assets and optimize strategies.Measure, analyze, and report campaign performance.Oversee direct reports including project management and reporting.Engage appropriate BMC specialty groups for program deliverables.Adhere to EY policies and guidelines.Skills and attributes for successAdept at creating strategic, targeted, and impactful go-to-market initiatives.Proven track record in multichannel marketing.Ability to project manage complex programs.Manage relationships with external agencies effectively.Demonstrated knowledge of digital marketing platforms.Ability to work autonomously in a virtual work environment.What we look for in a candidateMinimum of 10+ years of experience in marketing; experience marketing to CIO and tech buyers is preferred.Bachelor’s degree in Business, Marketing or related field; MBA desired.Strong business acumen and analytical skills.Excellent written and verbal communication skills.Excellent project management and interpersonal communication skills.What we offerWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance. The salary range for this job is $98,100 to $178,100, with variations based on location and experience.Continuous learning:
You’ll develop the mindset and skills to navigate whatever comes next.Success as defined by you:
We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Diverse and inclusive culture:
You’ll be embraced for who you are and empowered to use your voice.If you can demonstrate that you meet the criteria above, please contact us as soon as possible.EY | Building a better working world
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Location:
Honolulu, HawaiiEY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunityEmploying a digital-first mindset, you’ll have the opportunity to develop and set the direction for the Tech buyer marketing programs aligned to the Consulting practice’s strategic goals and revenue plan. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes.Your key responsibilitiesDevelop comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture email campaigns, content syndication, and branding/content for EY-hosted and third-party events.Lead a digital-first, demand generation team to plan and execute demand generation programs for Tech buyers.Ensure campaigns align with business goals for key buyer personas.Create innovative multi-channel campaigns to drive MQLs and pipeline.Leverage marketing automation and lead management to streamline and measure all marketing programs.Work collaboratively with the content strategy team to develop high-impact assets and optimize strategies.Measure, analyze, and report campaign performance.Oversee direct reports including project management and reporting.Engage appropriate BMC specialty groups for program deliverables.Adhere to EY policies and guidelines.Skills and attributes for successAdept at creating strategic, targeted, and impactful go-to-market initiatives.Proven track record in multichannel marketing.Ability to project manage complex programs.Manage relationships with external agencies effectively.Demonstrated knowledge of digital marketing platforms.Ability to work autonomously in a virtual work environment.What we look for in a candidateMinimum of 10+ years of experience in marketing; experience marketing to CIO and tech buyers is preferred.Bachelor’s degree in Business, Marketing or related field; MBA desired.Strong business acumen and analytical skills.Excellent written and verbal communication skills.Excellent project management and interpersonal communication skills.What we offerWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance. The salary range for this job is $98,100 to $178,100, with variations based on location and experience.Continuous learning:
You’ll develop the mindset and skills to navigate whatever comes next.Success as defined by you:
We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Diverse and inclusive culture:
You’ll be embraced for who you are and empowered to use your voice.If you can demonstrate that you meet the criteria above, please contact us as soon as possible.EY | Building a better working world
#J-18808-Ljbffr