Head of Marketing, SMB (Hybrid)

Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova as a marketing leader to support our fast growing OnDeck brand. You will report directly to the Chief Marketing Officer, leading teams that help hard working small business owners get access to fast, trustworthy credit to help grow their businesses. We attract customers through a robust marketing mix that includes online marketing, TV advertising, direct mail, and other marketing channels. Our marketers use robust big data analysis and traditional marketing research to draw insights and develop marketing campaigns, make product recommendations and improvements, and improve the customer experience. We are looking for an emerging marketing leader who understands internet consumers and can lead a team of people managing large marketing investments of $50-100MM.

Responsibilities:

Manage Marketing Strategy and Capabilities –

Lead development and management of multi-year marketing strategy and capabilities building, (e.g. market segmentation, campaign approach, technology tools, data sources, and people skills), to deliver on growth targets. Manage relationships with internal partners, i.e. P&L, Analytics, Technology, Legal, Compliance, and Finance, and external partners, e.g. marketing agencies, CRAs, etc., to build marketing roadmaps integrated with product and marketing strategies.

Manage Marketing Forecasts -

In partnership with the P&Ls and FP&A, guide the development and management of annual, quarterly, and monthly volume forecasts, identifying risk and and opportunities and allocating resources to deliver on those forecasts

Identify Opportunities for Growth:

Analyze market trends and competitor activities to identify opportunities for growth. Utilize data analytics and insights to identify growth opportunities, optimize campaign performance and allocate resources effectively.

Provide Business Leadership –

As a member of the broader cross functional leadership team, partner with strategy and operations, sales, product and analytics to identify, prioritize and align on goals, allocate resources and build a company culture that keeps Enova as an awesome place to work.

Team Leadership:

Lead a team of 8-10 marketing professionals to achieve these objectives providing guidance, mentorship and performance feedback.

Requirements:

10-15 years of multi-channel performance marketing experience (small business/financial services experience is a plus).

Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred.

Passion for problem solving and working cross-functionally to identify opportunities and resolve them.

Strong analytical and consumer insights experience with ability to grasp complex business issues and lead decision making in an analytical and data-intensive environment.

Successful people manager with proven skills in developing and leading high performing teams to deliver optimal results in a growth organization.

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