HEI Hotels and Resorts
Enterprise Digital Marketing Manger-Remote
HEI Hotels and Resorts, Norwalk, Connecticut, us, 06860
About Us
HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.OverviewThe Digital Director of Marketing will be responsible for developing and executing comprehensive digital marketing strategies to support our independent hotels. This role involves collaborating with property-level marketing teams, leveraging data-driven insights, and implementing innovative digital campaigns to increase online visibility, direct bookings, and overall brand awareness. The ideal candidate will have a strong background in digital marketing within the hospitality industry, excellent project management skills, and a proven track record of driving measurable results.
Responsibilities
Develop and implement digital marketing strategies to support the brand and individual hotel properties.
Collaborate with property-level marketing teams to align digital marketing efforts with overall business goals and independent brand standards.
Oversee and optimize digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
Analyze performance data and KPIs to measure the effectiveness of digital marketing campaigns and adjust strategies accordingly.
Manage the digital marketing budget and allocate resources efficiently to maximize ROI.
Stay current with digital marketing trends, industry developments, and emerging technologies to ensure the company remains at the forefront of the digital landscape.
Develop and maintain strong relationships with external vendors and partners, including digital agencies, technology providers, and media outlets.
Provide training, guidance, and support to property-level marketing teams to enhance their digital marketing capabilities.
Create and implement strategies to increase direct bookings through the company’s websites and reduce dependency on third-party booking platforms.
Develop and maintain consistent brand messaging and voice across all digital channels.
Build and optimize landing pages to support promotions and offers, ensuring they are aligned with marketing campaigns and designed to maximize conversions.
Support restaurants, on-property activations, spas, and other initiatives through targeted digital campaigns to drive awareness and engagement.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
Minimum of 4-6 years of experience in digital marketing, preferably within the hospitality industry.
Proven track record of developing and executing successful digital marketing strategies.
Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Strong project management skills and the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Experience managing digital marketing budgets and optimizing spend for maximum impact.
Proficiency in content management systems (CMS) and customer relationship management (CRM) systems.
Ability to travel as needed to support independent hotel properties.
BenefitsHEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.
Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.
HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.OverviewThe Digital Director of Marketing will be responsible for developing and executing comprehensive digital marketing strategies to support our independent hotels. This role involves collaborating with property-level marketing teams, leveraging data-driven insights, and implementing innovative digital campaigns to increase online visibility, direct bookings, and overall brand awareness. The ideal candidate will have a strong background in digital marketing within the hospitality industry, excellent project management skills, and a proven track record of driving measurable results.
Responsibilities
Develop and implement digital marketing strategies to support the brand and individual hotel properties.
Collaborate with property-level marketing teams to align digital marketing efforts with overall business goals and independent brand standards.
Oversee and optimize digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
Analyze performance data and KPIs to measure the effectiveness of digital marketing campaigns and adjust strategies accordingly.
Manage the digital marketing budget and allocate resources efficiently to maximize ROI.
Stay current with digital marketing trends, industry developments, and emerging technologies to ensure the company remains at the forefront of the digital landscape.
Develop and maintain strong relationships with external vendors and partners, including digital agencies, technology providers, and media outlets.
Provide training, guidance, and support to property-level marketing teams to enhance their digital marketing capabilities.
Create and implement strategies to increase direct bookings through the company’s websites and reduce dependency on third-party booking platforms.
Develop and maintain consistent brand messaging and voice across all digital channels.
Build and optimize landing pages to support promotions and offers, ensuring they are aligned with marketing campaigns and designed to maximize conversions.
Support restaurants, on-property activations, spas, and other initiatives through targeted digital campaigns to drive awareness and engagement.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
Minimum of 4-6 years of experience in digital marketing, preferably within the hospitality industry.
Proven track record of developing and executing successful digital marketing strategies.
Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Strong project management skills and the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Experience managing digital marketing budgets and optimizing spend for maximum impact.
Proficiency in content management systems (CMS) and customer relationship management (CRM) systems.
Ability to travel as needed to support independent hotel properties.
BenefitsHEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.
Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.
HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.