Lenovo
Sr. Manager, Alliance Marketing
Lenovo, Morrisville, North Carolina, United States, 27560
Sr. Manager, Alliance Marketing
General Information
Req #
WD00067190
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Thursday, August 1, 2024
Working time:
Full-time
Additional Locations
:
United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, AI, Cloud Computing, As-A-Service, Edge Computing, and more.
Key Responsibilities
As the Sr. Marketing Manager, Global Alliance Partner marketing, you are responsible for leading a team of global alliance partner marketers to develop global, joint B2B marketing plans with key alliance partners.
In this role, you will lead and collaborate with your team to develop strategic joint marketing plans with each partner. The strategy will be enabled and activated in Geography through Market Development Funds (“MDF”) investments to drive alliance-specific marketing pipeline and marketing win revenue.
Additionally, this role will lead the evolution of the ISG Global Alliance partner marketing function to expand the alliance marketing function to include other strategic ISG relationships.
Overview of role
Lead and partner with your team to define the global, strategic co-marketing plan with each partner by integrating shared priorities within the ISG marketing and sales learning strategic plans
Collaborate with internal marketing teams to integrate partnership initiatives into broader marketing strategies.
Define the alliance participation within ISG global B2B campaigns and global events
Ensure the HQ-developed plan is enabled for geo activation to include:
Co-branded campaigns, content creation and branding compliance
Ensure impactful joint marketing launch plans (in partnership with ISG Solutions Marketing, HQ Comms focals and HQ Product segment teams)
Define and align the MDF investment strategy with external partner stakeholders
Maximize the ISG marketing utilization of and compliance with alliance MDF
Lead the strategy and expansion into new global co-marketing relationships (
Future state vision
).
Define the business case to support co-marketing expansion with other strategic relationships
Define the co-marketing strategy and execution priorities by partner type
In this role, you will coach and develop your team to build their skills in the following areas:
Strategic thinking and planning
Preparation for and leading executive presentations (including external marketing reviews, marketing performance dashboards)
Influencing extended colleagues in a matrix
Budget acumen (investment strategy, in quarter management, POE deadline achievement)
Relationship Management:
Establish and maintain strong relationships with external partner and agency organizations.
Close collaboration with internal relationships in a matrixed org (Solutions Marketing, Product / Segment leads, Channel Marketing, ISG Communications, ISG Sales Learning, Geo Marketing)
Basic Qualifications:
Bachelor's Degree in B2B marketing, communications or related field
5+ years of people management experience
8+ years of partner marketing experience
Preferred Qualifications:
Strong B2B Campaign Management – recent experience developing and managing B2B Partner Marketing campaigns, programs, platforms, content creation, nurture strategies, agency management
Excellent verbal, written, interpersonal communication skills
Proven ability to work in a demanding, fast paced environment and manage multiple programs at one time
Exceptional Project Management - organizational skills with an ability to prioritize independently, and delegate tasks when appropriate.
Ability to manage budgets / Excel spreadsheets
Aptitude for engaging across multiple teams and internal/external stakeholders to drive efficiency and optimum outcomes
Proficient in Microsoft Powerpoint, Excel
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations
:
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville
General Information
Req #
WD00067190
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Thursday, August 1, 2024
Working time:
Full-time
Additional Locations
:
United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, AI, Cloud Computing, As-A-Service, Edge Computing, and more.
Key Responsibilities
As the Sr. Marketing Manager, Global Alliance Partner marketing, you are responsible for leading a team of global alliance partner marketers to develop global, joint B2B marketing plans with key alliance partners.
In this role, you will lead and collaborate with your team to develop strategic joint marketing plans with each partner. The strategy will be enabled and activated in Geography through Market Development Funds (“MDF”) investments to drive alliance-specific marketing pipeline and marketing win revenue.
Additionally, this role will lead the evolution of the ISG Global Alliance partner marketing function to expand the alliance marketing function to include other strategic ISG relationships.
Overview of role
Lead and partner with your team to define the global, strategic co-marketing plan with each partner by integrating shared priorities within the ISG marketing and sales learning strategic plans
Collaborate with internal marketing teams to integrate partnership initiatives into broader marketing strategies.
Define the alliance participation within ISG global B2B campaigns and global events
Ensure the HQ-developed plan is enabled for geo activation to include:
Co-branded campaigns, content creation and branding compliance
Ensure impactful joint marketing launch plans (in partnership with ISG Solutions Marketing, HQ Comms focals and HQ Product segment teams)
Define and align the MDF investment strategy with external partner stakeholders
Maximize the ISG marketing utilization of and compliance with alliance MDF
Lead the strategy and expansion into new global co-marketing relationships (
Future state vision
).
Define the business case to support co-marketing expansion with other strategic relationships
Define the co-marketing strategy and execution priorities by partner type
In this role, you will coach and develop your team to build their skills in the following areas:
Strategic thinking and planning
Preparation for and leading executive presentations (including external marketing reviews, marketing performance dashboards)
Influencing extended colleagues in a matrix
Budget acumen (investment strategy, in quarter management, POE deadline achievement)
Relationship Management:
Establish and maintain strong relationships with external partner and agency organizations.
Close collaboration with internal relationships in a matrixed org (Solutions Marketing, Product / Segment leads, Channel Marketing, ISG Communications, ISG Sales Learning, Geo Marketing)
Basic Qualifications:
Bachelor's Degree in B2B marketing, communications or related field
5+ years of people management experience
8+ years of partner marketing experience
Preferred Qualifications:
Strong B2B Campaign Management – recent experience developing and managing B2B Partner Marketing campaigns, programs, platforms, content creation, nurture strategies, agency management
Excellent verbal, written, interpersonal communication skills
Proven ability to work in a demanding, fast paced environment and manage multiple programs at one time
Exceptional Project Management - organizational skills with an ability to prioritize independently, and delegate tasks when appropriate.
Ability to manage budgets / Excel spreadsheets
Aptitude for engaging across multiple teams and internal/external stakeholders to drive efficiency and optimum outcomes
Proficient in Microsoft Powerpoint, Excel
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations
:
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville