Broan
Channel Marketing Manager (5194)
Broan, Hartford, Wisconsin, United States, 53027
Broan-NuTone leads the residential ventilation industry in North America with our innovative products, fulfilling our mission to improve people’s lives through better air. We are present in more than 110 million homes in North America and are proud to move almost 13 trillion cubic feet of fresh air per year. Our 2,000+ entrepreneurs operate in four countries and our quality products are made by five manufacturing facilities we own and by trusted supply partners. Our leading brands include Broan, NuTone, Zephyr, Best, Venmar, and vanEE.
At Broan-NuTone we are all about growth, so we have a one-page Growth Agenda that serves as our true north at all levels in the organization. Founded in 1932, Broan-NuTone is the largest company in Madison Air, one of the world’s largest privately held companies with 8,000 entrepreneurs, $10 billion in enterprise value, and 42 manufacturing facilities in 11 countries around the world. Madison Air’s mission to make the world safer, healthier, and more productive through the transformative power of air brings us all together. We are also passionate about the safety of our entrepreneurs, a culture that promotes safety, innovation, growth, a bias for action, and building trust.
Job Summary:At a high level, the Channel Marketing Manager is responsible for ensuring that there is a solid link between Sales/Marketing and Product Management with the interest of winning in the market across our go to market channel. This role will own the understanding as well as the execution of programs through our channel partners. This role will also enhance the information flow from the Product Manager and Marketing Functions out to the Sales and Distribution teams. This individual should have the ability to effectively communicate to and influence executives and project manage cross-department resources.
Essential Functions:
Team up with the Segment Marketer to build the plan and execute digital campaigns, including choosing media platforms and adapting campaigns to suit the channel.Developing and implementing sales strategies for various distribution channels. Analyze market trends, identify growth opportunities, and create plans to maximize product or service sales through the channels.Collaborate with partners such as retailers and wholesalers, to foster strong relationships and develop new partnerships. Provide support and training to partners.Handle all marketing campaign communications and ensure effective communication between the company and its distribution partners.Analyze the channel performance and make necessary adjustments to improve outcomes. You will use key performance indicators (KPIs) to assess sales metrics, market share and the effectiveness of distribution strategies.Meet with senior staff and clients to offer marketing advice and guidance on research, advertising and an understanding of how different distribution channels work.Support the Product team in the execution of the different product launches by developing all the customer presentations.Be the leader of developing the strategy with the Sales team and Product team for the several Product Line Review (PLR).Be the reference for our Product Team for competitive intelligence in each channel.Knowledge, Skills and Abilities Required:
Skilled at creating effective marketing strategies, thereby contributing to the overall success of the distribution channel.Understand Brand advocacy and be able to bring our Broan brand to life across the channels we distribute through.Capability to articulate marketing strategies, convey product updates and negotiate partnerships seamlessly.Ability to offer solutions, retain information and apply details to future situations.Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities.Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills.Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values.Analytical skills to assess the performance of the distribution channel using key performance indicators (KPIs) and data analysis. This includes evaluating sales metrics, market trends and partner performance.Education & Experience:
Bachelor’s degree in related field or equivalent combination of education and experience required.5+ years’ experience in a similar role is required. With experience in developing commercialization, marketing & channel strategies.Proven track record of success and achievement associated with results oriented, growth opportunities within a channel and plans required.Cross-functional project management experience required.Excellent skills in Microsoft Office, especially with Excel and Power Point.The possibility to work from home or office.Bilingual (English – French) is preferred but not required.Travel Requirements:
Ability to travel approximately 30%, including overnight and international (Canada) travel.
At Broan NuTone, we take pride in offering exceptional benefit packages and a highly competitive pay structure to our employees. Our comprehensive benefits include health, dental and vision insurance, company paid life insurance, disability insurance, retirement plans, paid time off, wellness program, education assistance and employee assistance programs. In addition, we provide a competitive pay structure that rewards our employees for their hard work and dedication, ensuring that they are compensated fairly for their contributions. Join our team and enjoy the peace of mind and financial stability that comes with our outstanding benefits and competitive pay.
At Broan-NuTone we are all about growth, so we have a one-page Growth Agenda that serves as our true north at all levels in the organization. Founded in 1932, Broan-NuTone is the largest company in Madison Air, one of the world’s largest privately held companies with 8,000 entrepreneurs, $10 billion in enterprise value, and 42 manufacturing facilities in 11 countries around the world. Madison Air’s mission to make the world safer, healthier, and more productive through the transformative power of air brings us all together. We are also passionate about the safety of our entrepreneurs, a culture that promotes safety, innovation, growth, a bias for action, and building trust.
Job Summary:At a high level, the Channel Marketing Manager is responsible for ensuring that there is a solid link between Sales/Marketing and Product Management with the interest of winning in the market across our go to market channel. This role will own the understanding as well as the execution of programs through our channel partners. This role will also enhance the information flow from the Product Manager and Marketing Functions out to the Sales and Distribution teams. This individual should have the ability to effectively communicate to and influence executives and project manage cross-department resources.
Essential Functions:
Team up with the Segment Marketer to build the plan and execute digital campaigns, including choosing media platforms and adapting campaigns to suit the channel.Developing and implementing sales strategies for various distribution channels. Analyze market trends, identify growth opportunities, and create plans to maximize product or service sales through the channels.Collaborate with partners such as retailers and wholesalers, to foster strong relationships and develop new partnerships. Provide support and training to partners.Handle all marketing campaign communications and ensure effective communication between the company and its distribution partners.Analyze the channel performance and make necessary adjustments to improve outcomes. You will use key performance indicators (KPIs) to assess sales metrics, market share and the effectiveness of distribution strategies.Meet with senior staff and clients to offer marketing advice and guidance on research, advertising and an understanding of how different distribution channels work.Support the Product team in the execution of the different product launches by developing all the customer presentations.Be the leader of developing the strategy with the Sales team and Product team for the several Product Line Review (PLR).Be the reference for our Product Team for competitive intelligence in each channel.Knowledge, Skills and Abilities Required:
Skilled at creating effective marketing strategies, thereby contributing to the overall success of the distribution channel.Understand Brand advocacy and be able to bring our Broan brand to life across the channels we distribute through.Capability to articulate marketing strategies, convey product updates and negotiate partnerships seamlessly.Ability to offer solutions, retain information and apply details to future situations.Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities.Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills.Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values.Analytical skills to assess the performance of the distribution channel using key performance indicators (KPIs) and data analysis. This includes evaluating sales metrics, market trends and partner performance.Education & Experience:
Bachelor’s degree in related field or equivalent combination of education and experience required.5+ years’ experience in a similar role is required. With experience in developing commercialization, marketing & channel strategies.Proven track record of success and achievement associated with results oriented, growth opportunities within a channel and plans required.Cross-functional project management experience required.Excellent skills in Microsoft Office, especially with Excel and Power Point.The possibility to work from home or office.Bilingual (English – French) is preferred but not required.Travel Requirements:
Ability to travel approximately 30%, including overnight and international (Canada) travel.
At Broan NuTone, we take pride in offering exceptional benefit packages and a highly competitive pay structure to our employees. Our comprehensive benefits include health, dental and vision insurance, company paid life insurance, disability insurance, retirement plans, paid time off, wellness program, education assistance and employee assistance programs. In addition, we provide a competitive pay structure that rewards our employees for their hard work and dedication, ensuring that they are compensated fairly for their contributions. Join our team and enjoy the peace of mind and financial stability that comes with our outstanding benefits and competitive pay.