Rivanna Medical
Marketing Manager
Rivanna Medical, Charlottesville, Virginia, United States, 22904
RIVANNA seeks a highly versatile, collaborative, and hands-on marketing manager to develop and manage digital campaigns and print collateral that supports current products and new commercial launches. This role involves increasing brand awareness, driving website traffic, and generating qualified sales leads in collaboration with our digital and product manager. The position also includes project management to ensure marketing plans are efficiently executed. The successful candidate will bring solid conceptual, art direction, and design execution skills, along with the ability to support trade shows and conferences on a creative and team level. Additionally, the candidate will need to become a subject matter expert to facilitate effective organic and website content.
Objectives and Responsibilities:
Develop and implement paid digital marketing campaigns, including SEM and social media marketing.Develop and implement organic content marketing strategies, including SEO and CRM/email campaigns.Produce marketing and product launch assets, including tradeshow and conference materials.Collaborate with the digital manager to analyze paid and organic digital marketing metrics and develop campaign strategies to increase share of voice, brand sentiment, and qualified leads.Collaborate with the product manager to analyze sales conversion rates and sales by marketing channel and develop email strategies to increase conversions.Support trade shows and conferences on a creative and team level, ensuring cohesive brand representation and effective engagement strategies.Become a subject matter expert to create and manage effective organic and website content.Requirements
Bachelor's degree in marketing, advertising, or a related field.5 years of experience in print and digital marketing.Strong proficiency in art direction/graphic design.Analytical mindset with a passion for data measurement.Excellent oral and written communication skills.Strong project management skills.Proficiency in Adobe Suite.
RIVANNA Medical offers the following employee benefits: health insurance, vision and dental, group life, long-term disability, paid time off, 401(k) with match, and more. We are always looking to complement our existing team with individuals who bring unique perspectives and experiences. This variety of thought and perspective drives innovation and strengthens our ability to create an inclusive team environment where our core values of trust, humility, and dedication are practiced every day.
RIVANNA Medical is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other protected status in accordance with all applicable federal, state and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
About the CompanyRIVANNA® is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. RIVANNA operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's ?rst spinal navigation device designed to improve the safety, speed and efficiency of spinal needle guidance procedures. RIVANNA's revolutionary platforms feature BoneEnhance®, Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation.
Salary Description
$66,409 - $91,562
Objectives and Responsibilities:
Develop and implement paid digital marketing campaigns, including SEM and social media marketing.Develop and implement organic content marketing strategies, including SEO and CRM/email campaigns.Produce marketing and product launch assets, including tradeshow and conference materials.Collaborate with the digital manager to analyze paid and organic digital marketing metrics and develop campaign strategies to increase share of voice, brand sentiment, and qualified leads.Collaborate with the product manager to analyze sales conversion rates and sales by marketing channel and develop email strategies to increase conversions.Support trade shows and conferences on a creative and team level, ensuring cohesive brand representation and effective engagement strategies.Become a subject matter expert to create and manage effective organic and website content.Requirements
Bachelor's degree in marketing, advertising, or a related field.5 years of experience in print and digital marketing.Strong proficiency in art direction/graphic design.Analytical mindset with a passion for data measurement.Excellent oral and written communication skills.Strong project management skills.Proficiency in Adobe Suite.
RIVANNA Medical offers the following employee benefits: health insurance, vision and dental, group life, long-term disability, paid time off, 401(k) with match, and more. We are always looking to complement our existing team with individuals who bring unique perspectives and experiences. This variety of thought and perspective drives innovation and strengthens our ability to create an inclusive team environment where our core values of trust, humility, and dedication are practiced every day.
RIVANNA Medical is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other protected status in accordance with all applicable federal, state and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
About the CompanyRIVANNA® is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. RIVANNA operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro® product line and related medical equipment and components. Accuro is the world's ?rst spinal navigation device designed to improve the safety, speed and efficiency of spinal needle guidance procedures. RIVANNA's revolutionary platforms feature BoneEnhance®, Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation.
Salary Description
$66,409 - $91,562