JobRialto
Digital Marketing Manager
JobRialto, Cromwell, Connecticut, us, 06416
Position Description:
Provide strategic direction in all areas of planning, activation and measurement
Partner with Brand Teams and Agency Partners to develop integrated digital marketing strategies across Website/Mobile, SEM/SEO, Online Advertising and Promotions, Digital FSIs and Coupons, Social Media, eCRM, Online Retail Content, eCommerce, Analysis & Reporting for both U.S. and Canada, with expansion into International markets
Pursue strategic consumer segmentation for online lead generation marketing, branding and digital consumer engagement tools
Collaborate on digital key performance indicators and success metrics; manage analysis and optimizations; lead digital insights and key learnings analysis to drive organizational understanding of best practices
Proactively build relationships, educate and influence Brand Marketing and Sales teams; partner in digital planning and budgets
Ensure active liaison with Marketing Services and collaborate with internal Marketing Services and Parent Company departments, and Agency Partners
Continually monitor new technological and creative developments in the online/digital industry
Education:
High School
Provide strategic direction in all areas of planning, activation and measurement
Partner with Brand Teams and Agency Partners to develop integrated digital marketing strategies across Website/Mobile, SEM/SEO, Online Advertising and Promotions, Digital FSIs and Coupons, Social Media, eCRM, Online Retail Content, eCommerce, Analysis & Reporting for both U.S. and Canada, with expansion into International markets
Pursue strategic consumer segmentation for online lead generation marketing, branding and digital consumer engagement tools
Collaborate on digital key performance indicators and success metrics; manage analysis and optimizations; lead digital insights and key learnings analysis to drive organizational understanding of best practices
Proactively build relationships, educate and influence Brand Marketing and Sales teams; partner in digital planning and budgets
Ensure active liaison with Marketing Services and collaborate with internal Marketing Services and Parent Company departments, and Agency Partners
Continually monitor new technological and creative developments in the online/digital industry
Education:
High School