Bernstein Management Corp
Portfolio Marketing Manager
Bernstein Management Corp, Washington, District of Columbia, us, 20022
Bernstein Management Corporation (BMC) has been a regional leader in real estate management for 70 years. BMC's investment affiliate is a fully discretionary, private real estate fund with assets valued at over $2.0 billion, low leverage and significant capacity to make additional investments. Focusing exclusively on the Washington D.C. metropolitan area, the portfolio currently includes 80+ properties representing over 5,500 residential units and 3.3 million square feet of commercial space including office, retail and industrial assets. BMC's team of over 230 industry experts manage the portfolio with a hands-on, vertically integrated approach. For more information, visit bmcproperties.com.
The Portfolio Marketing Manager is responsible for implementing, tracking and reporting on the property marketing strategy for an assigned portfolio of properties located throughout Washington DC, Maryland and Virginia. The Portfolio Marketing Manager's primary duties will include development and management of digital and traditional marketing touchpoints, prospect and resident engagement and property social media.
Serve as primary marketing point of contact for a specific portfolio of properties focused on implementing initiatives to drive occupancy, engage prospects and enhance resident experience
Provide monthly reporting and data-based recommendations on marketing efforts including prospect engagement, email marketing, events, ILS listings and PPC campaigns
Visit communities routinely and maintain communication with property teams regarding marketing strategy and property-specific KPIs
Utilize Rent Café to ensure property websites within assigned portfolio are fully optimized, updated and accurate
Ensure leasing specials for assigned portfolio are up-to-date and incorporated throughout property websites, ILS listings and social media promotions
Maintain Google Business Profiles for assigned portfolio of properties, ensuring profiles include the latest information and are optimized for user experience
Lead social media strategy for assigned residential properties including content collection and creation, and promotions calendar for social media channels including but not limited to Facebook and Instagram
Assist with template-based graphic design needs including updating photography, floor plans, signage, event flyers and brochures using Canva
Support ongoing efforts to research, test and incorporate new marketing products and tools as needed
Act as marketing point of contact for marketing tool(s) used portfolio-wide, as assigned by supervisor
Support onboarding of new property acquisitions throughout portfolio
Provide occasional support for marketing events including open house events, exhibitions, and trade shows
Act as a brand champion to maintain brand integrity and consistency in all company materials and marketing campaigns
Develop and maintain strong working relationships with key partners including but not limited to property teams, vendors, and other BMC departments
Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio
Other functions and special projects as assigned by supervisor
Knowledge, Skills, and Abilities
Proficient in software including YardiRent Café, Yardi MarketingIQ, Canva, MailChimp, WordPress, Microsoft Office Suite
Detail-oriented
Strong time management and organizational skills
Ability to train and persuade others regarding new technology and business processes
Ability to work in a fast-paced, multi-entity environment
Ability to multi-task and follow through
Ability to work under pressure
Ability to communicate effectively
Ability to work effectively as a team contributor on applicable assignments
Ability to respond to others' needs in a timely and courteous manner
Required Education and Experience:
Bachelor's degree in Marketing, Design, Communications or related field
Three to five years related work or internship experience
Proven success in launching marketing campaigns from start to finish including demonstration of ROI
Preferences:
Proficient in software including Yardi, Rent Café, Yardi MarketingIQ, Canva, MailChimp, WordPress, Microsoft Office Suite
Knowledge, Skills, and Abilities:
Detail-oriented
Strong time management and organizational skills
Ability to train and persuade others regarding new technology and business processes
Ability to work in a fast-paced, multi-entity environment
Ability to multi-task and follow through
Ability to work under pressure
Ability to communicate effectively
Ability to work effectively as a team contributor on applicable assignments
Ability to respond to others' needs in a timely and courteous manner
BMC's People First Commitment
At BMC, we know that work/life balance is not just important, it's necessary. As a member of our team, your experience will be valued, and your hard work will be rewarded with a generous benefits package including paid time off, medical plan options, 401K match with immediate vesting, rent discount at BMC properties, paid volunteer leave, gym membership contributions, and company-wide social outings.
The market-based pay range for this role is $95,000-$105,000 annually (plus additional bonus incentives). The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
For a summary of BMC's employment benefit offerings, please click here.
Bernstein Management Corporation is an Equal Opportunity Employer, making decisions without discrimination on the basis of race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, genetic information or any other protected class, in accordance with applicable law.
The Portfolio Marketing Manager is responsible for implementing, tracking and reporting on the property marketing strategy for an assigned portfolio of properties located throughout Washington DC, Maryland and Virginia. The Portfolio Marketing Manager's primary duties will include development and management of digital and traditional marketing touchpoints, prospect and resident engagement and property social media.
Serve as primary marketing point of contact for a specific portfolio of properties focused on implementing initiatives to drive occupancy, engage prospects and enhance resident experience
Provide monthly reporting and data-based recommendations on marketing efforts including prospect engagement, email marketing, events, ILS listings and PPC campaigns
Visit communities routinely and maintain communication with property teams regarding marketing strategy and property-specific KPIs
Utilize Rent Café to ensure property websites within assigned portfolio are fully optimized, updated and accurate
Ensure leasing specials for assigned portfolio are up-to-date and incorporated throughout property websites, ILS listings and social media promotions
Maintain Google Business Profiles for assigned portfolio of properties, ensuring profiles include the latest information and are optimized for user experience
Lead social media strategy for assigned residential properties including content collection and creation, and promotions calendar for social media channels including but not limited to Facebook and Instagram
Assist with template-based graphic design needs including updating photography, floor plans, signage, event flyers and brochures using Canva
Support ongoing efforts to research, test and incorporate new marketing products and tools as needed
Act as marketing point of contact for marketing tool(s) used portfolio-wide, as assigned by supervisor
Support onboarding of new property acquisitions throughout portfolio
Provide occasional support for marketing events including open house events, exhibitions, and trade shows
Act as a brand champion to maintain brand integrity and consistency in all company materials and marketing campaigns
Develop and maintain strong working relationships with key partners including but not limited to property teams, vendors, and other BMC departments
Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio
Other functions and special projects as assigned by supervisor
Knowledge, Skills, and Abilities
Proficient in software including YardiRent Café, Yardi MarketingIQ, Canva, MailChimp, WordPress, Microsoft Office Suite
Detail-oriented
Strong time management and organizational skills
Ability to train and persuade others regarding new technology and business processes
Ability to work in a fast-paced, multi-entity environment
Ability to multi-task and follow through
Ability to work under pressure
Ability to communicate effectively
Ability to work effectively as a team contributor on applicable assignments
Ability to respond to others' needs in a timely and courteous manner
Required Education and Experience:
Bachelor's degree in Marketing, Design, Communications or related field
Three to five years related work or internship experience
Proven success in launching marketing campaigns from start to finish including demonstration of ROI
Preferences:
Proficient in software including Yardi, Rent Café, Yardi MarketingIQ, Canva, MailChimp, WordPress, Microsoft Office Suite
Knowledge, Skills, and Abilities:
Detail-oriented
Strong time management and organizational skills
Ability to train and persuade others regarding new technology and business processes
Ability to work in a fast-paced, multi-entity environment
Ability to multi-task and follow through
Ability to work under pressure
Ability to communicate effectively
Ability to work effectively as a team contributor on applicable assignments
Ability to respond to others' needs in a timely and courteous manner
BMC's People First Commitment
At BMC, we know that work/life balance is not just important, it's necessary. As a member of our team, your experience will be valued, and your hard work will be rewarded with a generous benefits package including paid time off, medical plan options, 401K match with immediate vesting, rent discount at BMC properties, paid volunteer leave, gym membership contributions, and company-wide social outings.
The market-based pay range for this role is $95,000-$105,000 annually (plus additional bonus incentives). The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
For a summary of BMC's employment benefit offerings, please click here.
Bernstein Management Corporation is an Equal Opportunity Employer, making decisions without discrimination on the basis of race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, genetic information or any other protected class, in accordance with applicable law.