PearsonRavitz
Marketing Coordinator
PearsonRavitz, Ardmore, Pennsylvania, United States, 19003
PearsonRavitz is a physician-founded, physician-focused disability and life insurance brokerage that provides exceptional insurance solutions explicitly tailored to physicians' needs. We aim to protect healthcare professionals' income with personalized insurance plans and outstanding customer service. We are currently seeking a talented Marketing Coordinator to join our marketing team. As a Marketing Coordinator at PearsonRavitz, you will be crucial in executing our marketing strategies and campaigns. You will work closely with the Marketing Manager to enhance our brand presence, engage with our audience, and drive our marketing initiatives forward. This role requires a creative thinker, a self-starter with a keen eye for detail, excellent project management skills, and a passion for marketing. Compensation: • Salary Range: $60,000 - $70,000 • Paid Time Off • Health, Vision, and Dental Insurance, Group Short Term Disability Insurance, Life Insurance • 401k with match
Work Environment:
This position is a hybrid role, with bi-weekly in-office department meetings and occasional in-office days for specific marketing tasks.
Candidates must be local to the Ardmore area or within a one-hour drive/commute.
Responsibilities: As the marketing coordinator, you will be expected to work under the creative and administrative direction of the Marketing Manager. You will be responsible for maintaining clear and consistent communication with team members from all departments through various channels. We expect all of our team members to foster a positive and collaborative work environment and to communicate with respect. Your job duties will mostly fall into the following categories:
Marketing Concepts:
• Assist in the development and execution of innovative marketing concepts and campaigns. • Conduct market research to identify trends and opportunities for growth.
Social Media Coordination:
• Manage, create, and curate content for our social media platforms (Facebook, Instagram, LinkedIn, etc.). • Develop and implement social media strategies to increase engagement and followers. • Monitor social media trends, track performance metrics, and provide insights and recommendations. • Stay current on the latest social media trends and evaluate whether/how these trends can enhance our social media strategy.
Copywriting:
• Write compelling and engaging copy for various marketing materials, including social media posts, blog articles, website content, whitepapers, e-books, ghostwriting, and email campaigns. • Ensure all content aligns with our brand voice and messaging.
Email Campaigns:
• Help create, manage, and optimize email marketing campaigns to nurture leads and engage customers. • Segment email lists, personalize content, and analyze campaign performance.
Management/Admin:
• Coordinate marketing projects from inception to completion, ensuring deadlines are met, and deliverables are of high quality. • Collaborate with internal teams and external vendors to execute marketing campaigns effectively. • Provide thorough updates on all projects you lead, identifying pain points, obstacles, and solutions. • Attend marketing meetings and take detailed notes, capturing key points, action items, and deadlines. • Distribute meeting minutes and follow up on action items to ensure timely completion. Qualifications: • Bachelor’s degree in Marketing, Communications, or a related field. •
Three or more years of professional experience in social media coordination, copywriting, and project management.
• Strong writing and editing skills with the ability to create compelling content. • Proficiency in social media platforms and management tools (e.g., Meta, Linkedin, Agorapulse, etc). • Experience with CMS and project management platforms (Notion, Salesforce, Marketing Cloud, Pardot, Canva, and CapCut are preferred) • Understanding of website management and structure (WordPress) • Comfortable with technology - demonstrates advanced proficiency with technology and shows a strong ability to learn new software and programs independently. • Excellent organizational skills. • Ability to work both independently and collaboratively. • A keen eye for aesthetics and details. • Strong analytical skills and experience with data-driven decision-making. • Knowledge of SEO, SEM, and other digital marketing techniques. • Experience with Adobe Creative Suite (Illustrator, Photoshop, Indesign) is a plus. Compensation: $60,000 - $70,000
• As the marketing coordinator, you will be expected to work under the creative and administrative direction of the Marketing Manager. You will be responsible for maintaining clear and consistent communication with team members from all departments through various channels. We expect all of our team members to foster a positive and collaborative work environment and to communicate with respect. Your job duties will mostly fall into the following categories:Marketing Concepts: • Assist in the development and execution of innovative marketing concepts and campaigns. • Conduct market research to identify trends and opportunities for growth.Social Media Coordination: • Manage, create, and curate content for our social media platforms (Facebook, Instagram, LinkedIn, etc.). • Develop and implement social media strategies to increase engagement and followers. • Monitor social media trends, track performance metrics, and provide insights and recommendations. • Stay current on the latest social media trends and evaluate whether/how these trends can enhance our social media strategy.Copywriting: • Write compelling and engaging copy for various marketing materials, including social media posts, blog articles, website content, whitepapers, e-books, ghostwriting, and email campaigns. • Ensure all content aligns with our brand voice and messaging.Email Campaigns: • Help create, manage, and optimize email marketing campaigns to nurture leads and engage customers. • Segment email lists, personalize content, and analyze campaign performance.Management/Admin: • Coordinate marketing projects from inception to completion, ensuring deadlines are met, and deliverables are of high quality. • Collaborate with internal teams and external vendors to execute marketing campaigns effectively. • Provide thorough updates on all projects you lead, identifying pain points, obstacles, and solutions. • Attend marketing meetings and take detailed notes, capturing key points, action items, and deadlines. • Distribute meeting minutes and follow up on action items to ensure timely completion.
Work Environment:
This position is a hybrid role, with bi-weekly in-office department meetings and occasional in-office days for specific marketing tasks.
Candidates must be local to the Ardmore area or within a one-hour drive/commute.
Responsibilities: As the marketing coordinator, you will be expected to work under the creative and administrative direction of the Marketing Manager. You will be responsible for maintaining clear and consistent communication with team members from all departments through various channels. We expect all of our team members to foster a positive and collaborative work environment and to communicate with respect. Your job duties will mostly fall into the following categories:
Marketing Concepts:
• Assist in the development and execution of innovative marketing concepts and campaigns. • Conduct market research to identify trends and opportunities for growth.
Social Media Coordination:
• Manage, create, and curate content for our social media platforms (Facebook, Instagram, LinkedIn, etc.). • Develop and implement social media strategies to increase engagement and followers. • Monitor social media trends, track performance metrics, and provide insights and recommendations. • Stay current on the latest social media trends and evaluate whether/how these trends can enhance our social media strategy.
Copywriting:
• Write compelling and engaging copy for various marketing materials, including social media posts, blog articles, website content, whitepapers, e-books, ghostwriting, and email campaigns. • Ensure all content aligns with our brand voice and messaging.
Email Campaigns:
• Help create, manage, and optimize email marketing campaigns to nurture leads and engage customers. • Segment email lists, personalize content, and analyze campaign performance.
Management/Admin:
• Coordinate marketing projects from inception to completion, ensuring deadlines are met, and deliverables are of high quality. • Collaborate with internal teams and external vendors to execute marketing campaigns effectively. • Provide thorough updates on all projects you lead, identifying pain points, obstacles, and solutions. • Attend marketing meetings and take detailed notes, capturing key points, action items, and deadlines. • Distribute meeting minutes and follow up on action items to ensure timely completion. Qualifications: • Bachelor’s degree in Marketing, Communications, or a related field. •
Three or more years of professional experience in social media coordination, copywriting, and project management.
• Strong writing and editing skills with the ability to create compelling content. • Proficiency in social media platforms and management tools (e.g., Meta, Linkedin, Agorapulse, etc). • Experience with CMS and project management platforms (Notion, Salesforce, Marketing Cloud, Pardot, Canva, and CapCut are preferred) • Understanding of website management and structure (WordPress) • Comfortable with technology - demonstrates advanced proficiency with technology and shows a strong ability to learn new software and programs independently. • Excellent organizational skills. • Ability to work both independently and collaboratively. • A keen eye for aesthetics and details. • Strong analytical skills and experience with data-driven decision-making. • Knowledge of SEO, SEM, and other digital marketing techniques. • Experience with Adobe Creative Suite (Illustrator, Photoshop, Indesign) is a plus. Compensation: $60,000 - $70,000
• As the marketing coordinator, you will be expected to work under the creative and administrative direction of the Marketing Manager. You will be responsible for maintaining clear and consistent communication with team members from all departments through various channels. We expect all of our team members to foster a positive and collaborative work environment and to communicate with respect. Your job duties will mostly fall into the following categories:Marketing Concepts: • Assist in the development and execution of innovative marketing concepts and campaigns. • Conduct market research to identify trends and opportunities for growth.Social Media Coordination: • Manage, create, and curate content for our social media platforms (Facebook, Instagram, LinkedIn, etc.). • Develop and implement social media strategies to increase engagement and followers. • Monitor social media trends, track performance metrics, and provide insights and recommendations. • Stay current on the latest social media trends and evaluate whether/how these trends can enhance our social media strategy.Copywriting: • Write compelling and engaging copy for various marketing materials, including social media posts, blog articles, website content, whitepapers, e-books, ghostwriting, and email campaigns. • Ensure all content aligns with our brand voice and messaging.Email Campaigns: • Help create, manage, and optimize email marketing campaigns to nurture leads and engage customers. • Segment email lists, personalize content, and analyze campaign performance.Management/Admin: • Coordinate marketing projects from inception to completion, ensuring deadlines are met, and deliverables are of high quality. • Collaborate with internal teams and external vendors to execute marketing campaigns effectively. • Provide thorough updates on all projects you lead, identifying pain points, obstacles, and solutions. • Attend marketing meetings and take detailed notes, capturing key points, action items, and deadlines. • Distribute meeting minutes and follow up on action items to ensure timely completion.