PlanITROI
Director of Digital Marketing
PlanITROI, Youngsville, North Carolina, United States, 27596
Since 2001, PlanITROI has been providing global reverse logistics , IT Asset Disposition, and Asset Recovery Services for OEMs, retailers, enterprises, education, and SMB organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients returned, retired, or idle IT devices; laptops, PCs, smartphones, tablets, etc., into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!
PlanITROI is seeking a strategic, hands-on, results-driven, Director of Digital Marketing who is passionate about marketing a purpose-driven, impactful mission. The successful candidate will need to have the experience to hit the ground running, build a team from scratch, and execute the company's digital marketing strategy and its alignment with business goals.
Are you a results-driven and proven digital marketer who can tell our story through the entire client journey ? You are responsible for developing and implementing campaigns , by telling our story through the entire client journey to various stakeholders of B2B Enterprise prospects to increase brand awareness, drive online traffic, and acquire new c lients.
What does success look like for this candidate? A successful candidate must come with experience in the computer hardware & services industry and be project-driven, resourceful, and work fast-paced to achieve goals with a demonstrated marketing background that has achieved significant results over a sustained time.
Responsibilities:
Build a team you know with a proven success formula (internal, freelance, and agency)
Build a marketing playbook to match our client journey with our sales team
Build our brand around our long and strong history of delivering secure purpose-driven life-cycle management and high-quality affordable technology
Build and execute web, email, social strategy, etc. to match brand and client journey
Build within our tech stack (WordPress, Salesforce, Pardot, etc.)
Build original content that matches our story (written, graphic, images, and video)
Experiment and be resourceful with all modern marketing tools to keep relevant
Execute the marketing strategy, branding, social, add spend, and budget for all divisions
Execute multiple campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations
Execute the inbound andoutbound marketingstrategyutilizing the marketing playbook
Reporting: Providing regular reporting on KPIs to internal and external stakeholders
Co-manage weekly marketing/sales meetings to review campaigns, pipeline, resolve challenges, brainstorm, train/role play to ensure high performance
Build relationships with industry experts and associations: RLA, IAITAM, Gartner, etc.
Manage Salesforce, Pardot, etc., and other marketing technology solutions
Manage the planning and executionof webinars and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
Qualifications & Requirements:
Must come from the computer hardware & services industry
Degree in Marketing or like, with 5+ years of working experience in a Sr. Digital Marketing role with responsibility for the execution of marketing strategy
Must have experience building an internal team, managing agency relationships, freelancers, ad spending, and the marketing budget
Experience in digital marketing, content creation, social media, account-based marketing, lead-scoring strategy, and email campaign strategy
Knowledgeable and skilled in Salesforce, Pardot, and other marketing technology solutions
Must understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights
Must be an expert in:B2B targeted digital marketing using the most modern tools, apps, web, AI (Artificial Intelligence), etc.
Must have experience creating and sharing content with our unique story to win business
Must have experience creating highly effective outbound sales scripts, emails, and buyers’ journeys
Proficiency with HTML, content management systems, and design software
Experience in SEO/SEM desired
Experience in WordPress and website editing
This is a hands-on role, remote on EST/CST only
PlanITROI Core Values:
Driven & Confident
Think Win/Win Always
Own IT/Solve IT
Personal Growth Leads to Professional Growth
Innovate & Change the World
Proud to be Part of the PlanITROI Family
visit our websites: www.PlanITROI.com,
www.BuyRecertified.com (http://www.dealplanit.com/) , www.DigitalDreamsProject.com
“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws."
PlanITROI is seeking a strategic, hands-on, results-driven, Director of Digital Marketing who is passionate about marketing a purpose-driven, impactful mission. The successful candidate will need to have the experience to hit the ground running, build a team from scratch, and execute the company's digital marketing strategy and its alignment with business goals.
Are you a results-driven and proven digital marketer who can tell our story through the entire client journey ? You are responsible for developing and implementing campaigns , by telling our story through the entire client journey to various stakeholders of B2B Enterprise prospects to increase brand awareness, drive online traffic, and acquire new c lients.
What does success look like for this candidate? A successful candidate must come with experience in the computer hardware & services industry and be project-driven, resourceful, and work fast-paced to achieve goals with a demonstrated marketing background that has achieved significant results over a sustained time.
Responsibilities:
Build a team you know with a proven success formula (internal, freelance, and agency)
Build a marketing playbook to match our client journey with our sales team
Build our brand around our long and strong history of delivering secure purpose-driven life-cycle management and high-quality affordable technology
Build and execute web, email, social strategy, etc. to match brand and client journey
Build within our tech stack (WordPress, Salesforce, Pardot, etc.)
Build original content that matches our story (written, graphic, images, and video)
Experiment and be resourceful with all modern marketing tools to keep relevant
Execute the marketing strategy, branding, social, add spend, and budget for all divisions
Execute multiple campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations
Execute the inbound andoutbound marketingstrategyutilizing the marketing playbook
Reporting: Providing regular reporting on KPIs to internal and external stakeholders
Co-manage weekly marketing/sales meetings to review campaigns, pipeline, resolve challenges, brainstorm, train/role play to ensure high performance
Build relationships with industry experts and associations: RLA, IAITAM, Gartner, etc.
Manage Salesforce, Pardot, etc., and other marketing technology solutions
Manage the planning and executionof webinars and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
Qualifications & Requirements:
Must come from the computer hardware & services industry
Degree in Marketing or like, with 5+ years of working experience in a Sr. Digital Marketing role with responsibility for the execution of marketing strategy
Must have experience building an internal team, managing agency relationships, freelancers, ad spending, and the marketing budget
Experience in digital marketing, content creation, social media, account-based marketing, lead-scoring strategy, and email campaign strategy
Knowledgeable and skilled in Salesforce, Pardot, and other marketing technology solutions
Must understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights
Must be an expert in:B2B targeted digital marketing using the most modern tools, apps, web, AI (Artificial Intelligence), etc.
Must have experience creating and sharing content with our unique story to win business
Must have experience creating highly effective outbound sales scripts, emails, and buyers’ journeys
Proficiency with HTML, content management systems, and design software
Experience in SEO/SEM desired
Experience in WordPress and website editing
This is a hands-on role, remote on EST/CST only
PlanITROI Core Values:
Driven & Confident
Think Win/Win Always
Own IT/Solve IT
Personal Growth Leads to Professional Growth
Innovate & Change the World
Proud to be Part of the PlanITROI Family
visit our websites: www.PlanITROI.com,
www.BuyRecertified.com (http://www.dealplanit.com/) , www.DigitalDreamsProject.com
“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws."