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Starbucks

digital content manager, corporate and executive (Hybrid - Seattle)

Starbucks, Seattle, Washington, us, 98127


Now Brewing –

digital content manager, corporate and executive communications ! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

The corporate and executive digital content manager will partner with a highly capable team on owned corporate storytelling opportunities and all aspects of executive social media – developing content ideas and generating engagement opportunities, creating compelling creative content (both static and video) and overseeing community management and monitoring. This individual will leverage a strong understanding of the social media landscape and a passion for storytelling through owned and digital content to advance the Starbucks brand and our company’s executive leadership presence.

As a digital content manager, corporate and executive communications , you will…

Help develop and execute social media, digital and owned content strategies supporting some of our biggest corporate stories; leverage a creative mindset a deep understanding of digital platforms and our unique audiences to help tell compelling and engaging corporate stories.

Support and drive forward a comprehensive social and digital strategic plan for executive leadership-positively advancing their reputation, building trust with key stakeholders, and driving engagement across priority audiences, stakeholders, and topics.

Recommend and create content ideas tailored for our corporate executive social media channels, in alignment with current events, upcoming engagements and corporate priorities; participate in an editorial planning process with a cross-functional team.

Compile monthly and quarterly and ad-hoc reports to measure growth and identify opportunities in alignment with key performance indicators (KPIs).

Use data-driven insights, trends, and regular reporting to guide and optimize the strategy over time.

Monitor profiles daily to identify external engagement opportunities, coordinate appropriate actions for inbound messages and requests and uphold community management principles.

Collaborate with key internal stakeholders to amplify and track company initiatives and activations.

Maintain flawless social media governance and comply with all legal, regulatory and confidentiality protocols