First Citizens
Senior Content Strategist
First Citizens, San Francisco, California, United States, 94199
Overview
Apply below after reading through all the details and supporting information regarding this job opportunity.
This is a remote role that may be hired in several markets across the United States.Together, Silicon Valley Bank and First Citizens offer you the strength and stability of a diversified financial institution with a 125-year tradition of service and the personalized approach of a nimble financial partner.First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 550 branches in 23 states and commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.SVB Be Part of a Bank Like No Other. When you work with the world's most innovative companies, you know you're making a difference. Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs and the visionaries whose new technologies could transform the way people live and work.
Responsibilities
The team and the opportunity:We are a diverse group representing design, user research and content strategy, focused on creating great digital banking experiences for some of the most innovative companies in the world. We care deeply about human-centered design, about making commercial banking great and about each other. We believe that putting our clients at the center of our products will enable us to unlock insights and innovation to deliver the best digital and servicing experiences.You’ll find that on our team, we foster a design culture of trust, safety, fun and community because we believe that kind of environment will enable all of us to do our best work. We have big goals and aspirations and are committed to constantly learning, iterating and improving the experience of our customers and of being on our team and at SVB.We are looking for team members with a learning mindset, who can jump right in, make connections that are seemingly unrelated across products and experiences and are excited to learn the ins and outs of commercial banking products and collaborate with cross-functional partners. You are an advocate for the user and the design process and care deeply about all the details because you know it’s these details and moments that matter that enable great end-to-end experiences. You embrace ambiguity and thrive in complexity.
In this role:You'll be the Lead Content Strategist representing SVB’s commitment to user-centricity by carefully developing clear, concise and meaningful content that helps our customers accomplish their digital banking tasks and goals. Your responsibilities will go beyond UX writing to include defining the content strategy for end-to-end user journeys (e.g., navigation solutions, taxonomy recommendations, etc.). You will be expected to use data, market insights and user feedback to optimize the content experience and articulate a point of view to inform designs. You'll help improve their digital banking experiences including online banking, loan applications, onboarding and client communications. Your daily work will include partnering closely with Product Managers, Developers, User Researchers and Designers to develop a strategy, organize and create content and enable the delivery of user experiences that help our clients manage their company’s financials.
Once here, you will:Create simple, useful and engaging content following our brand guidelines to make the end-product easier to use for customers.Develop and drive cohesive product narratives across multiple user touchpoints and user experiences.Partner with designers and product managers to outline the conversation flow and navigation ideas for our digital bank experiences.Collaborate with Product Managers, Engineers, Visual UI Designers and cross-functional stakeholders to understand business objectives, needs and constraints while creating creative and thoughtful solutions.Be a customer advocate with an in-depth understanding of SVB’s customer needs and their end-to-end journey.Extend brand guidelines to define digital content standards – support and manage content reviews, workshops and design sprints across the organization.Work with legal and compliance teams to get approval for product and design partners.
Qualifications
Basic Qualifications:
Bachelor's Degree and 6 years of experience in Digital Content Strategy OR High School Diploma or GED and 10 years of experience in Digital Content Strategy.
Preferred Qualifications:
A self-driven empath who’s motivated to understand customers’ needs and transform complex experiences into plain language that helps them meet those needs.A hybrid expert with experience in both strategic visioning and tactical content production.An effective communicator who can confidently convey complex content and design concepts clearly and persuasively across different audiences at varying levels of the organization, including senior leadership.A design-thinking advocate who understands the need to balance product requirements, user needs and business goals and can adapt and collaborate accordingly to deliver designs.A broad content strategy toolkit to draw from (i.e., concepting to scoping to writing).A self-directed mindset combined with good judgment to be able to comfortably, and regularly, shift from strategic work, at a high level of altitude for some initiatives, to deeper dive tactical content solutioning on some projects.A flexible attitude to effectively contribute and support a variety of content projects.10-15 years of experience writing for the web, user experience design and financial services.A strong portfolio of work defining user experiences, visual and interaction design through human-centered design solutions with a focus on simplifying and improving user experience through tactical writing and content strategy.Excellent communication, problem solving and collaboration skills.The ability to provide direction on multiple projects in various stages of the product lifecycle and effectively deliver in a fast-paced, dynamic environment.Experience working in and an understanding of an Agile development environment.Proficiency with platforms like Figma, Mural and JIRA for partnering with developers.Bachelor’s or Master’s degree in English composition, communications, HCI, design – or equivalent experience.
This job posting is expected to remain active for 20 days from the initial posting date listed above. If it is necessary to extend this deadline, the posting will remain active as appropriate. Job postings may come down early due to business need or a high volume of applicants.If hired in CA or NY, the base pay for this position is generally between $135,073.00 and $182,745.00. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here.
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Apply below after reading through all the details and supporting information regarding this job opportunity.
This is a remote role that may be hired in several markets across the United States.Together, Silicon Valley Bank and First Citizens offer you the strength and stability of a diversified financial institution with a 125-year tradition of service and the personalized approach of a nimble financial partner.First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 550 branches in 23 states and commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.SVB Be Part of a Bank Like No Other. When you work with the world's most innovative companies, you know you're making a difference. Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs and the visionaries whose new technologies could transform the way people live and work.
Responsibilities
The team and the opportunity:We are a diverse group representing design, user research and content strategy, focused on creating great digital banking experiences for some of the most innovative companies in the world. We care deeply about human-centered design, about making commercial banking great and about each other. We believe that putting our clients at the center of our products will enable us to unlock insights and innovation to deliver the best digital and servicing experiences.You’ll find that on our team, we foster a design culture of trust, safety, fun and community because we believe that kind of environment will enable all of us to do our best work. We have big goals and aspirations and are committed to constantly learning, iterating and improving the experience of our customers and of being on our team and at SVB.We are looking for team members with a learning mindset, who can jump right in, make connections that are seemingly unrelated across products and experiences and are excited to learn the ins and outs of commercial banking products and collaborate with cross-functional partners. You are an advocate for the user and the design process and care deeply about all the details because you know it’s these details and moments that matter that enable great end-to-end experiences. You embrace ambiguity and thrive in complexity.
In this role:You'll be the Lead Content Strategist representing SVB’s commitment to user-centricity by carefully developing clear, concise and meaningful content that helps our customers accomplish their digital banking tasks and goals. Your responsibilities will go beyond UX writing to include defining the content strategy for end-to-end user journeys (e.g., navigation solutions, taxonomy recommendations, etc.). You will be expected to use data, market insights and user feedback to optimize the content experience and articulate a point of view to inform designs. You'll help improve their digital banking experiences including online banking, loan applications, onboarding and client communications. Your daily work will include partnering closely with Product Managers, Developers, User Researchers and Designers to develop a strategy, organize and create content and enable the delivery of user experiences that help our clients manage their company’s financials.
Once here, you will:Create simple, useful and engaging content following our brand guidelines to make the end-product easier to use for customers.Develop and drive cohesive product narratives across multiple user touchpoints and user experiences.Partner with designers and product managers to outline the conversation flow and navigation ideas for our digital bank experiences.Collaborate with Product Managers, Engineers, Visual UI Designers and cross-functional stakeholders to understand business objectives, needs and constraints while creating creative and thoughtful solutions.Be a customer advocate with an in-depth understanding of SVB’s customer needs and their end-to-end journey.Extend brand guidelines to define digital content standards – support and manage content reviews, workshops and design sprints across the organization.Work with legal and compliance teams to get approval for product and design partners.
Qualifications
Basic Qualifications:
Bachelor's Degree and 6 years of experience in Digital Content Strategy OR High School Diploma or GED and 10 years of experience in Digital Content Strategy.
Preferred Qualifications:
A self-driven empath who’s motivated to understand customers’ needs and transform complex experiences into plain language that helps them meet those needs.A hybrid expert with experience in both strategic visioning and tactical content production.An effective communicator who can confidently convey complex content and design concepts clearly and persuasively across different audiences at varying levels of the organization, including senior leadership.A design-thinking advocate who understands the need to balance product requirements, user needs and business goals and can adapt and collaborate accordingly to deliver designs.A broad content strategy toolkit to draw from (i.e., concepting to scoping to writing).A self-directed mindset combined with good judgment to be able to comfortably, and regularly, shift from strategic work, at a high level of altitude for some initiatives, to deeper dive tactical content solutioning on some projects.A flexible attitude to effectively contribute and support a variety of content projects.10-15 years of experience writing for the web, user experience design and financial services.A strong portfolio of work defining user experiences, visual and interaction design through human-centered design solutions with a focus on simplifying and improving user experience through tactical writing and content strategy.Excellent communication, problem solving and collaboration skills.The ability to provide direction on multiple projects in various stages of the product lifecycle and effectively deliver in a fast-paced, dynamic environment.Experience working in and an understanding of an Agile development environment.Proficiency with platforms like Figma, Mural and JIRA for partnering with developers.Bachelor’s or Master’s degree in English composition, communications, HCI, design – or equivalent experience.
This job posting is expected to remain active for 20 days from the initial posting date listed above. If it is necessary to extend this deadline, the posting will remain active as appropriate. Job postings may come down early due to business need or a high volume of applicants.If hired in CA or NY, the base pay for this position is generally between $135,073.00 and $182,745.00. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here.
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