Gilead Sciences, Inc.
Director, HIV Prevention Marketing
Gilead Sciences, Inc., San Mateo, California, United States, 94404
Director, HIV Prevention Marketing Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a
Director, HIV Prevention Marketing , you will report to the Senior Director, Marketing-HIV, leading a team of one direct report, and mentoring a product manager marketing professional. This role will be responsible for leading and executing promotional initiatives for Gilead HIV therapies.
Want to apply Read all the information about this position below, then hit the apply button.Job Responsibilities:Develop and oversee execution of a comprehensive non-personal promotional strategy to support Prevention market growth.Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel Prevention for non-personal business objectives.Provide subject matter expertise to guide and shape the short and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution.Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution.Develop the NPP omnichannel (POA) in partnership with the HCP promotional team.Develop and lead key elements of the promotional brand strategy aligned to the brand campaign.Drive execution through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measure the success of initiatives.Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy.Gain approval for marketing materials through internal review process via the Promotional Review Committee (PRC).Work cross-functionally with Sales, Sales Leadership, Legal, Regulatory, Medical, and other key internal stakeholders.Analyze complex brand opportunities and provide logical recommendations; lead any required action planning.Ensure that all marketing activities are in compliance with regulatory and legal requirements.Manage the professional marketing budget and project timelines.Support one direct report; partner and mentor a product manager marketer.Knowledge, Experience and Skills:Required:12+ years of experience.Track record of successful pharmaceutical/biotech marketing.Proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input to uncover needs and develop opportunities.Experience in strategic brand development and in leading brand plans for late lifecycle products.Experience with marketing strategy, sales, and regulatory policies and practices.Ability to conceive, develop, and implement multi-dimensional marketing and business plans.Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution.Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials.Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking.Basic Qualifications:Bachelor's Degree and 12 years of experience or Master's Degree and 10 years of experience or PhD and eight years of experience.Preferred:MBA or other advanced business degree.HIV Therapeutic Area knowledge and/or Antiviral.Previous pharmaceutical/biotech sales and/or sales management experience is a plus.People Leader Accountabilities:Create Inclusion - knowing the business value of diverse teams, modeling inclusion and embedding the value of diversity in the way they manage their teams.Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. Ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. Provide the support needed to remove barriers and connect their team to the broader ecosystem.The salary range for this position is: $221,170.00 - $286,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeingAs an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
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Director, HIV Prevention Marketing , you will report to the Senior Director, Marketing-HIV, leading a team of one direct report, and mentoring a product manager marketing professional. This role will be responsible for leading and executing promotional initiatives for Gilead HIV therapies.
Want to apply Read all the information about this position below, then hit the apply button.Job Responsibilities:Develop and oversee execution of a comprehensive non-personal promotional strategy to support Prevention market growth.Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel Prevention for non-personal business objectives.Provide subject matter expertise to guide and shape the short and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution.Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution.Develop the NPP omnichannel (POA) in partnership with the HCP promotional team.Develop and lead key elements of the promotional brand strategy aligned to the brand campaign.Drive execution through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measure the success of initiatives.Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy.Gain approval for marketing materials through internal review process via the Promotional Review Committee (PRC).Work cross-functionally with Sales, Sales Leadership, Legal, Regulatory, Medical, and other key internal stakeholders.Analyze complex brand opportunities and provide logical recommendations; lead any required action planning.Ensure that all marketing activities are in compliance with regulatory and legal requirements.Manage the professional marketing budget and project timelines.Support one direct report; partner and mentor a product manager marketer.Knowledge, Experience and Skills:Required:12+ years of experience.Track record of successful pharmaceutical/biotech marketing.Proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input to uncover needs and develop opportunities.Experience in strategic brand development and in leading brand plans for late lifecycle products.Experience with marketing strategy, sales, and regulatory policies and practices.Ability to conceive, develop, and implement multi-dimensional marketing and business plans.Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution.Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials.Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking.Basic Qualifications:Bachelor's Degree and 12 years of experience or Master's Degree and 10 years of experience or PhD and eight years of experience.Preferred:MBA or other advanced business degree.HIV Therapeutic Area knowledge and/or Antiviral.Previous pharmaceutical/biotech sales and/or sales management experience is a plus.People Leader Accountabilities:Create Inclusion - knowing the business value of diverse teams, modeling inclusion and embedding the value of diversity in the way they manage their teams.Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. Ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. Provide the support needed to remove barriers and connect their team to the broader ecosystem.The salary range for this position is: $221,170.00 - $286,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeingAs an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
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