University of California San Francisco
Marketing Strategist
University of California San Francisco, San Francisco, California, United States, 94199
As the Strategic Marketing Consultant supporting UCSF Benioff Children's Hospitals, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals. You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth. Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.The successful candidate will:Manage marketing strategy for an assigned hospital(s), service line, and ambulatory centers to achieve growth goals and support community network expansion.Develop trusted relationships with internal and external business partners to ensure alignment and successful, timely execution of marketing plans to identified business priorities.Research, develop, implement, and report on strategic marketing plans.Have experience developing and implementing precision marketing campaigns and using CRM platforms.Implement, track and report key success metrics (ROI) for marketing campaigns, developing case studies that highlight impact and goal achievement.Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence.Pursue and evaluate marketing audience and industry data to inform planning.Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts.Write creative briefs that demonstrate strategic acumen, and which inspire creative and campaign teams to deliver impactful, engaging campaigns.Possess a thorough understanding of the marketplace and issues facing healthcare.Lead group presentations as a confident discussion leader, sharing plans and results to key stakeholder groups.Serve as a prominent representative of the UCSF Health brand.Some travel required.Perform other duties as assigned.The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on several factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The annual salary range for this position is $94,400 - $201,800. To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
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Do not wait to apply after reading this description a high application volume is expected for this opportunity.This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth. Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.The successful candidate will:Manage marketing strategy for an assigned hospital(s), service line, and ambulatory centers to achieve growth goals and support community network expansion.Develop trusted relationships with internal and external business partners to ensure alignment and successful, timely execution of marketing plans to identified business priorities.Research, develop, implement, and report on strategic marketing plans.Have experience developing and implementing precision marketing campaigns and using CRM platforms.Implement, track and report key success metrics (ROI) for marketing campaigns, developing case studies that highlight impact and goal achievement.Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence.Pursue and evaluate marketing audience and industry data to inform planning.Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts.Write creative briefs that demonstrate strategic acumen, and which inspire creative and campaign teams to deliver impactful, engaging campaigns.Possess a thorough understanding of the marketplace and issues facing healthcare.Lead group presentations as a confident discussion leader, sharing plans and results to key stakeholder groups.Serve as a prominent representative of the UCSF Health brand.Some travel required.Perform other duties as assigned.The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on several factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The annual salary range for this position is $94,400 - $201,800. To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
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