UCSF Health, AG
Marketing Strategist
UCSF Health, AG, San Francisco, California, United States, 94199
Marketing
Have you got what it takes to succeed The following information should be read carefully by all candidates.
Full Time
80115BR
Job Summary
As the Strategic Marketing Consultant supporting UCSF Benioff Children’s Hospitals, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals. You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.
This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth. Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.
The Successful Candidate Will
Manage marketing strategy for an assigned hospital(s), service line, and ambulatory centers to achieve growth goals and support community network expansionDevelop trusted relationships with internal and external business partners to ensure alignment and successful, timely execution of marketing plans to identified business prioritiesResearch, develop, implement, and report on strategic marketing plansHave experience developing and implementing precision marketing campaigns and using CRM platformsImplement, track and report key success metrics (ROI) for marketing campaigns, developing case studies that highlight impact and goal achievementPursue competitive analysis and market research to apply best practices based on strategic insights and market intelligencePursue and evaluate marketing audience and industry data to inform planningCollaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing effortsWrite creative briefs that demonstrate strategic acumen, and which inspire creative and campaign teams to deliver impactful, engaging campaignsPossess a thorough understanding of the marketplace and issues facing healthcareLead group presentations as a confident discussion leader, sharing plans and results to key stakeholder groupsServe a prominent representative of the UCSF Health brandSome travel requiredPerform other duties as assigned
The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on several factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The annual salary range for this position is $94,400 - $201,800. To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
Department Description
The UCSF Health Department of Marketing and Communications is focused on driving transformational change, sharing life-changing experiences, and fostering connections that save lives and shape the future of healthcare. This powerhouse team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care. The team leads innovative, integrated, and measurable multi-channel communications initiatives to support UCSF Health’s vision and strategic priorities creating a positive impact on its diverse internal and external constituencies. We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that defines UCSF Health and demonstrates a positive impact on the patients, families, and communities we serve.
Required Qualifications
Bachelor's degree in business administration, marketing, health administration or a related field.Five (5) or more years of experience in successfully planning, implementing, and reporting on marketing programs that produce results against business objectives.Strong skills in relationship management and marketing to effectively organize resources and set and establish priorities.Strong interpersonal communication and political acumen skills.Excellent market research, analytical, problem recognition, avoidance, and resolution skills.Strong attention to detail and ability to multi-task multiple priorities and projects on time and budget.Flexible and solution-oriented with the ability to work independently and as part of a team.Healthcare experience is essential.
Preferred Qualifications
Marketing Agency experience.Concentration/specialization in marketing analytics, digital marketing and CRM.Master’s degree in business administration, marketing, health administration or a related field.
About UCSF
At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what’s possible for the patients we serve – a promise we share with the professionals who make up our team.
Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report – UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere. In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents.
Pride Values
UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.
In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu
Join us to find a rewarding career contributing to improving healthcare worldwide.
Equal Employment Opportunity
The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Organization
Health
Job Code and Payroll Title
007555 MARKETING SPEC 4
Job Category
Marketing / Communications, Professional (Non-Clinical)
Bargaining Unit
99 - Policy-Covered (No Bargaining Unit)
Employee Class
Career
Percentage
100%
Location
Fully Offsite, Remote / Telecommute, San Francisco, CA
Shift
Days
Shift Length
8 Hours
Additional Shift Details
M-F#J-18808-Ljbffr
Have you got what it takes to succeed The following information should be read carefully by all candidates.
Full Time
80115BR
Job Summary
As the Strategic Marketing Consultant supporting UCSF Benioff Children’s Hospitals, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals. You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.
This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth. Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.
The Successful Candidate Will
Manage marketing strategy for an assigned hospital(s), service line, and ambulatory centers to achieve growth goals and support community network expansionDevelop trusted relationships with internal and external business partners to ensure alignment and successful, timely execution of marketing plans to identified business prioritiesResearch, develop, implement, and report on strategic marketing plansHave experience developing and implementing precision marketing campaigns and using CRM platformsImplement, track and report key success metrics (ROI) for marketing campaigns, developing case studies that highlight impact and goal achievementPursue competitive analysis and market research to apply best practices based on strategic insights and market intelligencePursue and evaluate marketing audience and industry data to inform planningCollaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing effortsWrite creative briefs that demonstrate strategic acumen, and which inspire creative and campaign teams to deliver impactful, engaging campaignsPossess a thorough understanding of the marketplace and issues facing healthcareLead group presentations as a confident discussion leader, sharing plans and results to key stakeholder groupsServe a prominent representative of the UCSF Health brandSome travel requiredPerform other duties as assigned
The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on several factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The annual salary range for this position is $94,400 - $201,800. To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
Department Description
The UCSF Health Department of Marketing and Communications is focused on driving transformational change, sharing life-changing experiences, and fostering connections that save lives and shape the future of healthcare. This powerhouse team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care. The team leads innovative, integrated, and measurable multi-channel communications initiatives to support UCSF Health’s vision and strategic priorities creating a positive impact on its diverse internal and external constituencies. We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that defines UCSF Health and demonstrates a positive impact on the patients, families, and communities we serve.
Required Qualifications
Bachelor's degree in business administration, marketing, health administration or a related field.Five (5) or more years of experience in successfully planning, implementing, and reporting on marketing programs that produce results against business objectives.Strong skills in relationship management and marketing to effectively organize resources and set and establish priorities.Strong interpersonal communication and political acumen skills.Excellent market research, analytical, problem recognition, avoidance, and resolution skills.Strong attention to detail and ability to multi-task multiple priorities and projects on time and budget.Flexible and solution-oriented with the ability to work independently and as part of a team.Healthcare experience is essential.
Preferred Qualifications
Marketing Agency experience.Concentration/specialization in marketing analytics, digital marketing and CRM.Master’s degree in business administration, marketing, health administration or a related field.
About UCSF
At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what’s possible for the patients we serve – a promise we share with the professionals who make up our team.
Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report – UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere. In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents.
Pride Values
UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.
In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu
Join us to find a rewarding career contributing to improving healthcare worldwide.
Equal Employment Opportunity
The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Organization
Health
Job Code and Payroll Title
007555 MARKETING SPEC 4
Job Category
Marketing / Communications, Professional (Non-Clinical)
Bargaining Unit
99 - Policy-Covered (No Bargaining Unit)
Employee Class
Career
Percentage
100%
Location
Fully Offsite, Remote / Telecommute, San Francisco, CA
Shift
Days
Shift Length
8 Hours
Additional Shift Details
M-F#J-18808-Ljbffr