Confidential
Senior Marketing Manager
Confidential, San Jose, California, United States, 95123
Job Title: Senior Marketing Manager
Considering making an application for this job Check all the details in this job description, and then click on Apply.Join the team that's redefining how the world's largest brands fight online fraud. Our first-of-its-kind technology detects a cybercrime by scanning Internet traffic in motion, enabling online ticketers, retailers, and marketplaces to proactively identify fraudulent users and bots. As Senior Marketing Manager, you'll work directly with our founders to execute our enterprise marketing strategy and drive business growth. You'll create targeted content and campaigns that help members of our buying group discover, evaluate, adopt, and eventually champion our technology.
Join us in our mission to protect the largest online consumer brands and make a tangible impact on the digital security landscape.
Job Summary:
We're seeking an experienced and hands-on Senior Marketing Manager to lead our Account-Based Experience (ABX) initiatives. This role will be crucial in developing and executing targeted marketing strategies to engage key accounts and personas in our core verticals, with a focus on fraud prevention solutions. You'll be at the forefront of our ABX strategy, ensuring a cohesive experience across all touchpoints for our target accounts. Additionally, you'll play a crucial role in leading our top-of-funnel strategy to drive new business opportunities.
Key Responsibilities:
Lead the design and execution of our ABX approach with our key accounts, collaborating with Sales, RevOps, and other teams to drive prospect engagement and pipeline
Craft and optimize personalized sales outreach sequences for buying personas in target accounts.
Create content to support our ABX motion that speaks to the individual needs of the key personas in our buying groups, which may include customer testimonials, case studies, and thought leadership pieces.
Plan and execute targeted events and direct mail campaigns to engage key account personas.
Create website messaging and manage content structures that optimize discovery and engagement from key personas in our buying groups.
Coordinate internal and external project resources.
Manage and optimize marketing tools and analytics.
Required Skills and Experience:
Startup experience in enterprise marketing, with a strong focus on ABM/ABX.
Proven track record of executing successful ABM campaigns.
Excellent writing skills, particularly for targeted sequences and content marketing.
Experience with marketing automation tools (e.g., HubSpot, Apollo).
Strong analytical skills and data-driven decision-making.
Ability to work cross-functionally, especially with sales teams and external design resources.
Project management skills to handle multiple initiatives simultaneously.
Experience in driving marketing for security or fraud prevention industries is a plus.
Unique Opportunity:
This role offers the unique opportunity to build and shape our marketing function alongside our founding team, with support from leadership and external consultants. You'll have the chance to make a significant impact on our company's growth and establish best practices in ABX marketing.
Perks and Benefits:
Competitive salary and equity options.
Hybrid work model: 3 days a week in our downtown San Jose office, with 2 days remote.
Comprehensive medical, dental, and vision insurance.
Generous PTO and parental leave policies.
Professional development opportunities and a learning stipend.
Collaborative and innovative work environment.
We're looking for someone who can hit the ground running and make an immediate impact on our marketing efforts. If you're passionate about ABX, have a knack for creating compelling content, and want to play a crucial role in our company's growth, we want to hear from you!
Job Type: Full-time
Pay: $160,000.00 - $185,000.00 per year
Experience:
Early-stage startup: 2 years (Preferred)
Account-Based Marketing: 3 years (Preferred)
Ability to Commute:
San Jose, CA 95113 (Preferred)
Work Location: In person
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Considering making an application for this job Check all the details in this job description, and then click on Apply.Join the team that's redefining how the world's largest brands fight online fraud. Our first-of-its-kind technology detects a cybercrime by scanning Internet traffic in motion, enabling online ticketers, retailers, and marketplaces to proactively identify fraudulent users and bots. As Senior Marketing Manager, you'll work directly with our founders to execute our enterprise marketing strategy and drive business growth. You'll create targeted content and campaigns that help members of our buying group discover, evaluate, adopt, and eventually champion our technology.
Join us in our mission to protect the largest online consumer brands and make a tangible impact on the digital security landscape.
Job Summary:
We're seeking an experienced and hands-on Senior Marketing Manager to lead our Account-Based Experience (ABX) initiatives. This role will be crucial in developing and executing targeted marketing strategies to engage key accounts and personas in our core verticals, with a focus on fraud prevention solutions. You'll be at the forefront of our ABX strategy, ensuring a cohesive experience across all touchpoints for our target accounts. Additionally, you'll play a crucial role in leading our top-of-funnel strategy to drive new business opportunities.
Key Responsibilities:
Lead the design and execution of our ABX approach with our key accounts, collaborating with Sales, RevOps, and other teams to drive prospect engagement and pipeline
Craft and optimize personalized sales outreach sequences for buying personas in target accounts.
Create content to support our ABX motion that speaks to the individual needs of the key personas in our buying groups, which may include customer testimonials, case studies, and thought leadership pieces.
Plan and execute targeted events and direct mail campaigns to engage key account personas.
Create website messaging and manage content structures that optimize discovery and engagement from key personas in our buying groups.
Coordinate internal and external project resources.
Manage and optimize marketing tools and analytics.
Required Skills and Experience:
Startup experience in enterprise marketing, with a strong focus on ABM/ABX.
Proven track record of executing successful ABM campaigns.
Excellent writing skills, particularly for targeted sequences and content marketing.
Experience with marketing automation tools (e.g., HubSpot, Apollo).
Strong analytical skills and data-driven decision-making.
Ability to work cross-functionally, especially with sales teams and external design resources.
Project management skills to handle multiple initiatives simultaneously.
Experience in driving marketing for security or fraud prevention industries is a plus.
Unique Opportunity:
This role offers the unique opportunity to build and shape our marketing function alongside our founding team, with support from leadership and external consultants. You'll have the chance to make a significant impact on our company's growth and establish best practices in ABX marketing.
Perks and Benefits:
Competitive salary and equity options.
Hybrid work model: 3 days a week in our downtown San Jose office, with 2 days remote.
Comprehensive medical, dental, and vision insurance.
Generous PTO and parental leave policies.
Professional development opportunities and a learning stipend.
Collaborative and innovative work environment.
We're looking for someone who can hit the ground running and make an immediate impact on our marketing efforts. If you're passionate about ABX, have a knack for creating compelling content, and want to play a crucial role in our company's growth, we want to hear from you!
Job Type: Full-time
Pay: $160,000.00 - $185,000.00 per year
Experience:
Early-stage startup: 2 years (Preferred)
Account-Based Marketing: 3 years (Preferred)
Ability to Commute:
San Jose, CA 95113 (Preferred)
Work Location: In person
#J-18808-Ljbffr