Carat
Associate Director, Mobile App Marketing
Carat, Chicago, Illinois, United States, 60290
Full-timeCompany Description
WE WELCOME REMOTE U.S. BASED CANDIDATESJob Description We're looking for an Associate Director, Mobile App Marketing to develop best in class strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and cross-functional teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.Key Accountabilities:Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.Track and measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insightsImmerses selfin clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.Qualifications
You Have:4-6+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaignsExperience delivering customer acquisition growth and optimization across all main mobile app metricsKnowledge of Mobile App space, performance marketing, market development and trendsExperience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and AttributionHands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower and/or othersBroad range of experience managing across verticals and direct response/branded campaignsAdditional Information
The anticipated salary range for this position is $68,000-$110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.
A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.comEmployees from diverse or underrepresented backgrounds encouraged to apply.About dentsu
Do not wait to apply after reading this description a high application volume is expected for this opportunity.Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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WE WELCOME REMOTE U.S. BASED CANDIDATESJob Description We're looking for an Associate Director, Mobile App Marketing to develop best in class strategies and management of Mobile and App-based performance marketing accounts. Reporting to the Director of Mobile App, you will provide leadership across the business and partner with other channels and cross-functional teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.Key Accountabilities:Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.Track and measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insightsImmerses selfin clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.Qualifications
You Have:4-6+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaignsExperience delivering customer acquisition growth and optimization across all main mobile app metricsKnowledge of Mobile App space, performance marketing, market development and trendsExperience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and AttributionHands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower and/or othersBroad range of experience managing across verticals and direct response/branded campaignsAdditional Information
The anticipated salary range for this position is $68,000-$110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.
A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.comEmployees from diverse or underrepresented backgrounds encouraged to apply.About dentsu
Do not wait to apply after reading this description a high application volume is expected for this opportunity.Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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