Oliver
Marketing Analyst
Oliver, Washington, District of Columbia, us, 20022
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.About the role:
We are seeking a detail-oriented
Marketing Analyst
to join our dynamic marketing team. The ideal candidate will possess strong analytical skills with a passion for translating data into actionable insights that drive marketing strategy and business growth. This role requires a blend of data expertise, growth mindset, data visualization, innovation, and communication skills to drive efficiencies and support the marketing department's goals and objectives.If you are passionate about driving business impact, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.What you will be doing:Data Analysis and Reporting
Collect, analyze, and interpret data from various sources (e.g., Google Analytics, CRM systems, Adobe Analytics, Salesforce Email Marketing, social media platforms) to provide actionable insightsDevelop and maintain regular reports to track key marketing metrics and performance indicatorsIdentify trends, patterns, and anomalies in data to inform marketing strategies and decision-makingCampaign Analysis
Conduct post-marketing campaign analysis by collecting data from end-to-end marketing funnels and across various marketing channels (email, website, paid-media campaigns, advisor portal document downloads, and sales data)Draft meaningful insights and recommendations for future opportunities based on campaign analysisMarket Research
Conduct market research to understand customer behaviour, preferences, and market trendsAnalyze the competitive landscape and provide insights to help the marketing team position products and services effectivelyUtilize surveys, focus groups, and other research methods to gather customer feedbackData Visualization
Create compelling data visualizations to effectively communicate insights and trends to stakeholdersUse data visualization tools (e.g., Tableau, Power BI) to build interactive dashboards and reportsEnsure visualizations are clear, concise, and tailored to the audience's needsCollaboration and Communication
Work closely with cross-functional teams, including product, sales, and finance, to align marketing strategies with business objectivesPresent findings and insights to stakeholders, providing clear and concise recommendationsSupport the marketing team in strategic planning and decision-making processesWhat you need to be great in this role:Bachelor's degree in Statistics, Economics, Mathematics, Business, or a related fieldProven experience (2+ years) as a Data Analyst, Marketing Analyst, Data Science Analyst, or similar roleStrong analytical, data visualization and problem-solving skills with the ability to interpret complex data setsExcellent communication skills with the ability to present data-driven insights to non-technical audiencesStrong attention to detail and organizational skillsProficiency in data analysis tools and software (e.g., Excel, SQL, Tableau, Power BI)Knowledge of programming languages such as Python, R, and VBA is an assetKnowledge of digital marketing channels, metrics, and best practicesAbility to work independently and collaboratively in a fast-paced environmentFamiliarity with data management and governance practices, including data cleansing, segmentation, and reportingMandarin language skills are an asset but not requiredReq Id: 10119#LI-PS1#LI-midseniorAbout OLIVER:
OLIVER believes that agencies work better inside a brand's organization - delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran.
They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you're most comfortable in safe, predictable environments, OLIVER may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best - we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.Our Values and how to live themAmbition.
You look for opportunities to deliver greater value to those around youImagination.
You identify a range of solutions to problemsInspiration.
You lead by example and encourage othersInclusion.
You are actively pro-inclusive and anti-racist across our community, clients and creationsLearning . You have excellent listening skills that helps you to learn from our clients and those around youResults.
You accept responsibility for your actionWe've set ambitious, market-leading environmental and social goals around sustainability at OLIVER.
We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector.
We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.Inside Ideas Group and its'affiliatesare equal opportunity employerscommitted to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.
Allsuitableapplicantsshall beconsidered for employment without regard to race,ethnicity, religion, gender identity, sexual orientation, age, neurodiversity,disability status, or any other characteristic protected by local laws.
Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.
We are seeking a detail-oriented
Marketing Analyst
to join our dynamic marketing team. The ideal candidate will possess strong analytical skills with a passion for translating data into actionable insights that drive marketing strategy and business growth. This role requires a blend of data expertise, growth mindset, data visualization, innovation, and communication skills to drive efficiencies and support the marketing department's goals and objectives.If you are passionate about driving business impact, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.What you will be doing:Data Analysis and Reporting
Collect, analyze, and interpret data from various sources (e.g., Google Analytics, CRM systems, Adobe Analytics, Salesforce Email Marketing, social media platforms) to provide actionable insightsDevelop and maintain regular reports to track key marketing metrics and performance indicatorsIdentify trends, patterns, and anomalies in data to inform marketing strategies and decision-makingCampaign Analysis
Conduct post-marketing campaign analysis by collecting data from end-to-end marketing funnels and across various marketing channels (email, website, paid-media campaigns, advisor portal document downloads, and sales data)Draft meaningful insights and recommendations for future opportunities based on campaign analysisMarket Research
Conduct market research to understand customer behaviour, preferences, and market trendsAnalyze the competitive landscape and provide insights to help the marketing team position products and services effectivelyUtilize surveys, focus groups, and other research methods to gather customer feedbackData Visualization
Create compelling data visualizations to effectively communicate insights and trends to stakeholdersUse data visualization tools (e.g., Tableau, Power BI) to build interactive dashboards and reportsEnsure visualizations are clear, concise, and tailored to the audience's needsCollaboration and Communication
Work closely with cross-functional teams, including product, sales, and finance, to align marketing strategies with business objectivesPresent findings and insights to stakeholders, providing clear and concise recommendationsSupport the marketing team in strategic planning and decision-making processesWhat you need to be great in this role:Bachelor's degree in Statistics, Economics, Mathematics, Business, or a related fieldProven experience (2+ years) as a Data Analyst, Marketing Analyst, Data Science Analyst, or similar roleStrong analytical, data visualization and problem-solving skills with the ability to interpret complex data setsExcellent communication skills with the ability to present data-driven insights to non-technical audiencesStrong attention to detail and organizational skillsProficiency in data analysis tools and software (e.g., Excel, SQL, Tableau, Power BI)Knowledge of programming languages such as Python, R, and VBA is an assetKnowledge of digital marketing channels, metrics, and best practicesAbility to work independently and collaboratively in a fast-paced environmentFamiliarity with data management and governance practices, including data cleansing, segmentation, and reportingMandarin language skills are an asset but not requiredReq Id: 10119#LI-PS1#LI-midseniorAbout OLIVER:
OLIVER believes that agencies work better inside a brand's organization - delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran.
They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you're most comfortable in safe, predictable environments, OLIVER may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best - we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.Our Values and how to live themAmbition.
You look for opportunities to deliver greater value to those around youImagination.
You identify a range of solutions to problemsInspiration.
You lead by example and encourage othersInclusion.
You are actively pro-inclusive and anti-racist across our community, clients and creationsLearning . You have excellent listening skills that helps you to learn from our clients and those around youResults.
You accept responsibility for your actionWe've set ambitious, market-leading environmental and social goals around sustainability at OLIVER.
We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector.
We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.Inside Ideas Group and its'affiliatesare equal opportunity employerscommitted to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.
Allsuitableapplicantsshall beconsidered for employment without regard to race,ethnicity, religion, gender identity, sexual orientation, age, neurodiversity,disability status, or any other characteristic protected by local laws.
Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.