Assistant Shop Manager - Marketing & Community

**Assistant Shop Manager - Marketing & Community** at **Heyday** About Heyday At Heyday, we are expert skincare everyday that empowers everyone to be their best self. Today, Heyday is an omnichannel skincare business with 10 shops in New York, Los Angeles, and Philadelphia, and a fast-growing digital presence aiming to innovate in skincare the same way we did with the skincare experience offline. Weve been named Best Facial by New York Magazine, performed 300,000 treatments, created the largest team of talented estheticians, and collected valuable skincare data the entire way. Oh, and the word Heyday it means the period of your life when youre at your prime. We believe every day should be your Heyday we happen to start with skin. About the Role As Assistant Shop Manager, you are responsible for partnering with your Shop Manager to lead your team and deliver a profitable shop. You are responsible for building a pipeline of leads, booking first time facials and selling memberships to meet monthly targets. Working with a team of hosts, you bring in new clients and members and ensure a world-class experience for each and every client.. You lead by example; you provide and teach a best-in-class service to your clients, both internal (your shop's employees) and external (Heyday's clients). You ensure the workplace is ready for success keeping it organized, informed, drama-free, and ready for the days and weeks ahead. You ensure everyone on your team is empowered with the tools, information, and confidence they need to deliver a stellar Heyday experience to every client who walks in your doors. What You'll Do Team & Shop Management* Help manage and develop 25+ team members, creating a culture of ownership and results* Provide high-level service and hospitality to clients, both internally and externally* Manage all day-to-day tasks and operations from the front of house to back of house* Build and foster relationships with employees and clients* Provide in the moment and developmental feedback and coaching to all team members to set and achieve goals* Celebrate team wins and show gratitude dailyCommunity Outreach* Lead local community outreach efforts through local partnerships, events, and marketing activities.* Partner with the HeyDay and L5 Marketing teams to develop local strategies and measure success.* Actively research and coordinate local, regional and community events* Reach out to corporate businesses to bring brand awareness throughout the community* Coordinate donations and silent auction gifts to local organizations* Represent Heyday at events (farmers markets, health fairs, shop anniversary celebrations, grand-opening parties, social media influencer events, etc.)Social Media Management:* Execute the social media strategy (Facebook and Instagram) for your shop.* Manage each social media account by submitting weekly content calendars to Heyday Support Office. Monitor posts for content/promotions/benchmarks/etc.* Make sure the shops digital presence is on brand and all posts are approved by the Heyday corporate Marketing team* Track and report social media analytics weekly* Review social media posts and engagement daily* Plan incentives to increase social media reviewsShop Communication:* Communicate brand guidelines, expectations, in-shop events, promotions, and performance to the Shops* Ensure that digital and print assets to support promotions* Present tools to your shop team on how to drive brand initiatives and local promotions to maximize results* Track and report analytics for sales and marketing campaigns* Maintain the distinct Heyday aesthetic, appearance, atmosphere and cultureThe Ideal Candidate* 1-2+ years of relevant marketing experience* 1-2+ years of relevant sales experience* Must be able to develop relationships quickly and effectively record key information and follow-ups* Design experience (preferably Photoshop, but will accept Illustrator or InDesign)Proven track record working with hourly workforce* Basic knowledge of employment law, policies, processes and programs* Proficient computer/Microsoft skills, including Excel/Google Sheets* Flexible to work days, nights, weekends and holidays to meet the needs of the business* College degree preferred* Must have the flexibility to work a non-traditional schedule - including weekends, opening shifts, and closing shiftsBenefits* Competitive Hourly Wage* Product, Membership, and Package Commission* $5 facials* Friends & Family Discount on Services* 35% Product Discount* Paid Sick Time* Medical, Dental, Vision Benefits for full-time employees* Paid Time Off for full-time employeesHeyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. You are applying for work with a franchisee of Heyday Skincare. Any application or information you submit will be provided solely to the franchisee. If hired, the franchisee will be your only employer. Franchisees are independent business owners who are solely responsible for their own employees and set their own wage and benefit programs that can vary among franchisees. Compensation: $21.00 - $26.00 per hourHeyday is a people-first skincare company, bringing together human touch, expertise, and data to personalize and empower people to take care of their skin. We opened our first retail location in 2015 taking the facial and indulgence out of the spa, elevating the estheticians as the experts they are, and removing the overwhelm out of building an at-home skincare routine. Weve performed over 350,000 facials, collected data on skincare conditions, preferences, and purchases, and become an employer of choice for a world-class team of estheticians we call Heyday Skin Therapists.Heyday means a period of your life when youre feeling at your best. Above all, we exist to help people achieve their heyday to show up in the world as their best selves, every day. We start with the skin youre in.This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Heyday Skincare Corporate.