Insight Global
Email Marketing Specialist
Insight Global, Austin, Texas, us, 78716
The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.
Essential Job Functions
Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand
Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing
Develop, execute, and analyze email automation and workflows for various branch and department needs
Develop, execute, and analyze A/B testing for optimal email performance
Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed
Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business
Work with Design and other cross functional teams to audit and test email campaigns
Use email analytics to re-define current processes and procedures
Provide feedback and analysis to branches/departments on their email marketing initiatives
Act as lead specialist for other email marketing positions providing guidance and direction as needed
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .1. Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
2. Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate setting
3. Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns
4. Knowledge of building and driving reporting of email KPIs
5. Experience working with Design and other cross functional teams to audit and test email campaigns
6. Proficient knowledge of HTML (email friendly) should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practices
7. Working knowledge of SEO/SEM, web analytics, and social media
Essential Job Functions
Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand
Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing
Develop, execute, and analyze email automation and workflows for various branch and department needs
Develop, execute, and analyze A/B testing for optimal email performance
Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed
Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business
Work with Design and other cross functional teams to audit and test email campaigns
Use email analytics to re-define current processes and procedures
Provide feedback and analysis to branches/departments on their email marketing initiatives
Act as lead specialist for other email marketing positions providing guidance and direction as needed
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .1. Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
2. Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate setting
3. Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns
4. Knowledge of building and driving reporting of email KPIs
5. Experience working with Design and other cross functional teams to audit and test email campaigns
6. Proficient knowledge of HTML (email friendly) should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practices
7. Working knowledge of SEO/SEM, web analytics, and social media