ARM
Demand Generation Manager- Developer Marketing
ARM, San Jose, California, United States, 95199
Job Overview:
We are looking for the next member of our Developer Marketing Demand Generation team. The future of AI is built on Arm and we are working hard to be more relatable to developers to help them build outstanding innovations by getting them the right content at the right time. This role is a unique opportunity to be connected to many different teams across Arm and drive successful marketing programs for various applications including GenAI.
Responsibilities:
This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm's developer marketing team, by activating and engaging with developer communities. Additional responsibilities include:build and implement integrated digital and offline marketing programswork closely with product marketing and ecosystem teams to reach developer communities with the most resonating messagecollaborate with the in-house media team to use the best developer channelsutilise the analytics team to improve activities based on data insightswork with internal and external creative teams to deliver outstanding assets that developers care aboutdrive our developer social media presence with the external comms teamRequired Skills and Experience:
be passionate about technology and be willing to get under the skin of developersbe comfortable dealing with ambiguity and taking the initiative to create claritybe a confident influencer when working with teams across the business, including peers and leaders, and drive consensusunderstand technology trends and industry segments such as genAIhave marketing experience with technical audiences and developer programs, communitieshave experience in working with marketing personas and identifying customer touchpoints to drive a content strategy and the creation of campaign assetsexperience with creating and delivering successful integrated digital and offline campaigns, including a deep understanding of digital, social media, and marketing automation platforms"Nice To Have" Skills and Experience :
We are ideally looking for someone with previous marketing experience with technical audiences, developer programs, or B2B products. Additionally:
have experience with leading product launch campaigns, brand campaigns, event campaigns, and programmatic campaignsbe analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvementshave the desire to grow and learn from within and outside your organisation
In Return:
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of any characteristic.
Salary Range:
From: $150,535
To: $203,666
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
#LI-LB1
We are looking for the next member of our Developer Marketing Demand Generation team. The future of AI is built on Arm and we are working hard to be more relatable to developers to help them build outstanding innovations by getting them the right content at the right time. This role is a unique opportunity to be connected to many different teams across Arm and drive successful marketing programs for various applications including GenAI.
Responsibilities:
This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm's developer marketing team, by activating and engaging with developer communities. Additional responsibilities include:build and implement integrated digital and offline marketing programswork closely with product marketing and ecosystem teams to reach developer communities with the most resonating messagecollaborate with the in-house media team to use the best developer channelsutilise the analytics team to improve activities based on data insightswork with internal and external creative teams to deliver outstanding assets that developers care aboutdrive our developer social media presence with the external comms teamRequired Skills and Experience:
be passionate about technology and be willing to get under the skin of developersbe comfortable dealing with ambiguity and taking the initiative to create claritybe a confident influencer when working with teams across the business, including peers and leaders, and drive consensusunderstand technology trends and industry segments such as genAIhave marketing experience with technical audiences and developer programs, communitieshave experience in working with marketing personas and identifying customer touchpoints to drive a content strategy and the creation of campaign assetsexperience with creating and delivering successful integrated digital and offline campaigns, including a deep understanding of digital, social media, and marketing automation platforms"Nice To Have" Skills and Experience :
We are ideally looking for someone with previous marketing experience with technical audiences, developer programs, or B2B products. Additionally:
have experience with leading product launch campaigns, brand campaigns, event campaigns, and programmatic campaignsbe analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvementshave the desire to grow and learn from within and outside your organisation
In Return:
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of any characteristic.
Salary Range:
From: $150,535
To: $203,666
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.
#LI-LB1