META
Marketing Researcher
META, Menlo Park, California, United States, 94029
At Meta, we believe that every creator can turn their passion into something more. We want our apps to be creators' most used and loved, and we champion the unique ways that our apps can help creators build toward sustainable success. Understanding the needs of creators is more important than ever in order for Meta to meet the needs of this critical audience - and promote the connection that is driven by public consumption among the billions of people that use our apps every day. The Marketing Insights team are the stewards and enablers of our creator brand strategies throughout the organization. Across Facebook, Instagram, and Threads, we identify and evangelize what is unique about the apps, help more creators unlock more value from it, and ensure that all communications reinforce the brand and drive measurable business outcomes. Marketing Insights is an integral part of the marketing team and works cross-functionally with brand strategy, product, UX research, and data science teams. We influence marketing strategy, campaign development, and product roadmaps to help every creator that uses any of Meta's apps. This Marketing Insights Researcher will be dedicated to identifying and championing the needs of creators to help them unlock more value from our Family of Apps, helping us win with our target creator and consumer audiences. This researcher will flex across both all three apps and all touchpoints we have with our creators - understanding the needs of creators at each stage of their journey; unpacking our brand positionings; steering GTM and outbound creator campaigns; and inspiring creator-focused products The Marketing Insights Researcher is as much a strategist as a researcher. They will design, execute, and deliver high-impact primary and secondary research (both quantitative and qualitative) in order to develop strategic recommendations and drive outcomes for the business. The ideal candidate will be a flexible and agile market research expert with phenomenal analytical and communication skills. Experience with creator-focused research is a plus. This is an individual contributor role.
Marketing Researcher Responsibilities
Lead research that addresses core business problems for Facebook, Instagram, or ThreadsDesign and execute innovative quantitative and qualitative research to support the marketing organization, the Family of Apps, and Meta at largeTranslate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of peopleSet campaign strategy and test creative executionInspire product creation and influence product roadmaps to bring our brand to life within the productCommunicate effectively in order to motivate people to take action in marketing and across the organizationDevelop and drive research strategy globallyMinimum Qualifications
Demonstrated track record of identifying business opportunities and using research to drive strategyExperience with independently executing full-cycle research from research design to reporting and socialization of resultsBachelor's degree with 10+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)Experience directing agencies/vendors to deliver resultsExperience with content creator audienceExperience using primary and secondary research to influence executives and colleaguesExperience with international researchExperience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle researchPreferred Qualifications
Experience with data analysis tool (e.g., SPSS, R, Python, SQL)Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)Master's degree and 8+ years relevant experience, or a PhD and 5+ years of relevant experience 10+ years of experience
Marketing Researcher Responsibilities
Lead research that addresses core business problems for Facebook, Instagram, or ThreadsDesign and execute innovative quantitative and qualitative research to support the marketing organization, the Family of Apps, and Meta at largeTranslate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of peopleSet campaign strategy and test creative executionInspire product creation and influence product roadmaps to bring our brand to life within the productCommunicate effectively in order to motivate people to take action in marketing and across the organizationDevelop and drive research strategy globallyMinimum Qualifications
Demonstrated track record of identifying business opportunities and using research to drive strategyExperience with independently executing full-cycle research from research design to reporting and socialization of resultsBachelor's degree with 10+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)Experience directing agencies/vendors to deliver resultsExperience with content creator audienceExperience using primary and secondary research to influence executives and colleaguesExperience with international researchExperience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle researchPreferred Qualifications
Experience with data analysis tool (e.g., SPSS, R, Python, SQL)Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)Master's degree and 8+ years relevant experience, or a PhD and 5+ years of relevant experience 10+ years of experience