Marketing Researcher
META - Menlo Park, California, United States, 94029Work at META
Overview
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Overview
Marketing Researcher Responsibilities
Lead research that addresses core business problems for Facebook, Instagram, or ThreadsDesign and execute innovative quantitative and qualitative research to support the marketing organization, the Family of Apps, and Meta at largeTranslate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of peopleSet campaign strategy and test creative executionInspire product creation and influence product roadmaps to bring our brand to life within the productCommunicate effectively in order to motivate people to take action in marketing and across the organizationDevelop and drive research strategy globallyMinimum Qualifications
Demonstrated track record of identifying business opportunities and using research to drive strategyExperience with independently executing full-cycle research from research design to reporting and socialization of resultsBachelor's degree with 10+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)Experience directing agencies/vendors to deliver resultsExperience with content creator audienceExperience using primary and secondary research to influence executives and colleaguesExperience with international researchExperience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle researchPreferred Qualifications
Experience with data analysis tool (e.g., SPSS, R, Python, SQL)Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)Master's degree and 8+ years relevant experience, or a PhD and 5+ years of relevant experience 10+ years of experience