American College of Radiology
Marketing Strategist
American College of Radiology, Reston, Virginia, United States, 22090
The American College of Radiology (ACR) is an established membership organization representing nearly 40,000 medical specialists in radiological care. As a member of our team, you will join a world leader in patient-centered care advocacy, policy and clinical research, quality and safety. Our culture encourages innovation, diversity, integrity, and leadership. A nonprofit 501(c)(3), ACR (the American College of Radiology) has over 500 purpose-driven employees in the Greater Washington, DC and Philadelphia region.
If you share our core values of: * Integrity * Visionary * Excellence * Leadership * Transparency * Member-Driven we need you on our team!
As a
Marketing Strategist
will manage the marketing strategy for their clients through quarterly roadmaps and detailed campaign plans. They will collaborate on a regular basis with their clients, as well as MPAC (Marketing, Public Affairs and Communications) team members to develop marketing assets and implement each campaign.
Job Responsibilities:
Foster productive relationships with internal clients to support their engagement needs in alignment with the ACR strategic plan and goals.Develop creative campaigns incorporating all appropriate communication channels, including advertising, email, web, eNewsletters, video, podcasts, social media and publications.Ensure ROI on revenue driving projects, work closely with manager to improve processes, and ensure all prioritized initiatives align with the ACR strategic plan and organization's objectives.Oversee creative development of marketing campaigns in collaboration with graphic designers, web, social media, production and digital marketing teams.Create digital or marketing strategies along with an understanding of the technologies and tactics needed for execution.Interpret campaign marketing KPI analytics, with objective to optimize future marketing tactics.Analyze nurture campaigns and make recommendations as needed on what needs to be updated.Understand and apply best practices of latest marketing techniques and technology.Work effectively in a team environment, supporting PR, web and other marketing colleagues on projects as needed.Generate monthly and quarterly reports and analyze them to see where we can improve our marketing efforts.Manage department reporting.Stay informed on the latest industry trends and apply marketing best practices to daily activities.Find opportunities to collaborate with other Marketing Managers and cross promote initiatives that appropriately align with each campaign's goals.Skill Requirements:
Excellent verbal and written communications.Experience writing copy for a variety of audience
Strong interpersonal skills.Experience managing multiple project with revolving deadlines.Experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising)Experience with Adobe tools.Experience in Marketo/Salesforce.Experience with project management software (Asana preferred)Experience with marketing automation platforms a major plus.Proficient in Microsoft Office.Experience with web-based productivity tools is desirable, including Jira, Confluence, Jabber, Go to Meeting, Zoom, and Teams.Education/Experience Requirements:
BA or BS in Marketing, Business Administration, Communications, or related discipline.4 Years minimum experience in a similar role.Travel
1-3 domestic trips annually to conferences
Remote position details: When working remotely, you must be self-motivated, possess excellent time management skills, and be highly organized in an environment where shifting priorities are the norm.A reliable internet connection is a must!This position will require attendance at 2-4 on-site meetings (in Reston, VA) per year.
ACR is committed to a total rewards compensation philosophy that includes base salary in addition to our full suite of comprehensive benefits (https://www.acr.org/-/media/ACR/NOINDEX/HR/ACR-Benefits-Overview.pdf).ACR's goal is to pay competitively and equitably.It is typical for individuals to be hired in the entry to middle of the range for their role, and compensation decisions depend on each case's circumstances.Full-time employees work a 37.5-hour work week, for a total of 1950 hours annually, furthering our commitment to a healthy work-life balance.A reasonable estimate of the hourly compensation range is $60,050 - $80,050.
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ACR offers a rewarding employee experience: an innovative culture, professional growth potential, competitive compensation, and an exceptional benefits package, including a defined contribution pension plan, 403(b); generous paid time off package; insurance plans with the leading providers; flexible spending; tuition reimbursement; training opportunities; and wellness reimbursement.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
If you share our core values of: * Integrity * Visionary * Excellence * Leadership * Transparency * Member-Driven we need you on our team!
As a
Marketing Strategist
will manage the marketing strategy for their clients through quarterly roadmaps and detailed campaign plans. They will collaborate on a regular basis with their clients, as well as MPAC (Marketing, Public Affairs and Communications) team members to develop marketing assets and implement each campaign.
Job Responsibilities:
Foster productive relationships with internal clients to support their engagement needs in alignment with the ACR strategic plan and goals.Develop creative campaigns incorporating all appropriate communication channels, including advertising, email, web, eNewsletters, video, podcasts, social media and publications.Ensure ROI on revenue driving projects, work closely with manager to improve processes, and ensure all prioritized initiatives align with the ACR strategic plan and organization's objectives.Oversee creative development of marketing campaigns in collaboration with graphic designers, web, social media, production and digital marketing teams.Create digital or marketing strategies along with an understanding of the technologies and tactics needed for execution.Interpret campaign marketing KPI analytics, with objective to optimize future marketing tactics.Analyze nurture campaigns and make recommendations as needed on what needs to be updated.Understand and apply best practices of latest marketing techniques and technology.Work effectively in a team environment, supporting PR, web and other marketing colleagues on projects as needed.Generate monthly and quarterly reports and analyze them to see where we can improve our marketing efforts.Manage department reporting.Stay informed on the latest industry trends and apply marketing best practices to daily activities.Find opportunities to collaborate with other Marketing Managers and cross promote initiatives that appropriately align with each campaign's goals.Skill Requirements:
Excellent verbal and written communications.Experience writing copy for a variety of audience
Strong interpersonal skills.Experience managing multiple project with revolving deadlines.Experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising)Experience with Adobe tools.Experience in Marketo/Salesforce.Experience with project management software (Asana preferred)Experience with marketing automation platforms a major plus.Proficient in Microsoft Office.Experience with web-based productivity tools is desirable, including Jira, Confluence, Jabber, Go to Meeting, Zoom, and Teams.Education/Experience Requirements:
BA or BS in Marketing, Business Administration, Communications, or related discipline.4 Years minimum experience in a similar role.Travel
1-3 domestic trips annually to conferences
Remote position details: When working remotely, you must be self-motivated, possess excellent time management skills, and be highly organized in an environment where shifting priorities are the norm.A reliable internet connection is a must!This position will require attendance at 2-4 on-site meetings (in Reston, VA) per year.
ACR is committed to a total rewards compensation philosophy that includes base salary in addition to our full suite of comprehensive benefits (https://www.acr.org/-/media/ACR/NOINDEX/HR/ACR-Benefits-Overview.pdf).ACR's goal is to pay competitively and equitably.It is typical for individuals to be hired in the entry to middle of the range for their role, and compensation decisions depend on each case's circumstances.Full-time employees work a 37.5-hour work week, for a total of 1950 hours annually, furthering our commitment to a healthy work-life balance.A reasonable estimate of the hourly compensation range is $60,050 - $80,050.
~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
ACR offers a rewarding employee experience: an innovative culture, professional growth potential, competitive compensation, and an exceptional benefits package, including a defined contribution pension plan, 403(b); generous paid time off package; insurance plans with the leading providers; flexible spending; tuition reimbursement; training opportunities; and wellness reimbursement.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)