Email Marketing Specialist

About BuDhaGirlWelcome to the world of BuDhaGirl, where we believe that lifes everyday routines can be transformed into meaningful rituals. Founded in 2013 by Jessica Jesse, our brand is on a mission to inspire people to mindfully connect with themselves and each other.At the heart of BuDhaGirl lies our core product linethe renowned All Weather Bangles. These extraordinary bangles are not just accessories; they are waterproof, soundless, weightless, and TSA-prooftruly designed for a life well-lived.Our cherished clients are more than just customers; they are collectors and stewards of our brand, sharing their bangles with others and spreading the message of presence, joy, and intention-setting.About the Role:BuDhaGirl is looking for a dynamic and results-driven Email Marketing Specialist with a perfect blend of creativity and analytical prowess to join our Dallas Team. This role is crucial in driving our email marketing strategy, optimizing customer engagement, and increasing customer retention.Day to Day ResponsibilitiesEmail Campaign ManagementDevelop and execute data-driven email marketing campaigns.Analyze campaign performance and customer data to optimize future email marketing efforts.Use analytical tools to track and report on key email metrics (open rates, click-through rates, conversion rates, etc.).Implement A/B testing to continuously improve email performance.Customer SegmentationConduct thorough customer segmentation based on subscriber data.Tailor email content to different customer segments to maximize relevance and engagement.Develop and maintain email lists ensuring data integrity and compliance with email regulations.Creative DevelopmentCollaborate with the creative team to design visually appealing and on-brand email templates.Integrate storytelling and brand messaging into email content.Ensure email designs are optimized for various devices and email clients.CopywritingWrite compelling and persuasive email copy that aligns with BuDhaGirls voice and brand.Craft subject lines and preview text that enhance open rates.Edit and proofread email content to ensure clarity and correctness.Qualifications:Bachelors degree in Marketing, Communications, or a related field.3 5 years of proven experience in email marketing, preferably in the fashion or lifestyle industry.Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.Proficiency in email marketing platformsExperience with customer segmentation and personalized marketing.Creative mindset with a keen eye for design and detail.Excellent copywriting and proofreading skills.Ability to work collaboratively in a fast-paced environment.Salary:

$60,000 - $65,000