Rippling
Senior Marketing Strategy & Analytics Manager
Rippling, San Francisco, California, United States, 94199
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from [redacted] addresses.
About the role
On the Marketing Strategy & Analytics team, you will be responsible for understanding business performance, delivering on insights and actions for Marketing teams, and analyzing efficiencies across all of Rippling's funnel motions. Given how marketing is critical for our business, you will be a key player in not only elevating the technical caliber of our Marketing teams but also fuel a powerful growth engine for all Rippling.
What you will doOwn and develop the Marketing analytics roadmap to support core teams: growth marketing, product marketing, brand marketing, and cross-sell marketingDefine, measure, and provide insights on how to accelerate success across all marketing motions including lead lifecycle, account scoring and attribution modelsBuild and maintain business intelligence dashboards for all our marketing teams. Own data quality and data definition accountability with cross-functional stakeholders.Design and implement measurement and attribution frameworks across marketing channels, campaigns and touchpoints.Present data-driven insights and recommendations to support business operating rhythms, decision making and more. Support the creation of MBRs, QBRs and board deck analysis.Establish robust data assets and pipelines to collect, clean, and transform marketing data, ensuring integrity, accessibility for analysis and modeling, and scalability for new business lines, channels, and geographiesWhat you will need
8+ years of prior experience building analytics and BI for Marketing insightsExperience with B2B marketing concepts, including customer acquisition strategies, marketing channels, and attribution modelingBachelors in Math, Data Science, Stats, Business, or related field - Masters/MBA a plusAbility to write complex SQL and build data pipelines, ideally within Snowflake and DBTProficiency in data visualization, with expertise with tools like Tableau, Snowflake, DBT, GithubExperience with business intelligence best practices and toolingFamiliarity with data transformation and ELT/ELT pipelines best practices and tooling (e.g. incremental tables, metrics, dbt projects)Strong communication and stakeholder management, with both technical and non-technical audiences. Ability to dive into the weeds to understand detailed business problems, while also distilling complex data sets to simple solutions.Experience working and partnering with Sales Strategy, RevOps, Mops, Growth and Finance teamsComfortable in fast-paced, ambiguous, hyper-growth environmentHigh growth mindset
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [redacted]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
120,000 - 210,000 USD per year (US Tier 1)
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from [redacted] addresses.
About the role
On the Marketing Strategy & Analytics team, you will be responsible for understanding business performance, delivering on insights and actions for Marketing teams, and analyzing efficiencies across all of Rippling's funnel motions. Given how marketing is critical for our business, you will be a key player in not only elevating the technical caliber of our Marketing teams but also fuel a powerful growth engine for all Rippling.
What you will doOwn and develop the Marketing analytics roadmap to support core teams: growth marketing, product marketing, brand marketing, and cross-sell marketingDefine, measure, and provide insights on how to accelerate success across all marketing motions including lead lifecycle, account scoring and attribution modelsBuild and maintain business intelligence dashboards for all our marketing teams. Own data quality and data definition accountability with cross-functional stakeholders.Design and implement measurement and attribution frameworks across marketing channels, campaigns and touchpoints.Present data-driven insights and recommendations to support business operating rhythms, decision making and more. Support the creation of MBRs, QBRs and board deck analysis.Establish robust data assets and pipelines to collect, clean, and transform marketing data, ensuring integrity, accessibility for analysis and modeling, and scalability for new business lines, channels, and geographiesWhat you will need
8+ years of prior experience building analytics and BI for Marketing insightsExperience with B2B marketing concepts, including customer acquisition strategies, marketing channels, and attribution modelingBachelors in Math, Data Science, Stats, Business, or related field - Masters/MBA a plusAbility to write complex SQL and build data pipelines, ideally within Snowflake and DBTProficiency in data visualization, with expertise with tools like Tableau, Snowflake, DBT, GithubExperience with business intelligence best practices and toolingFamiliarity with data transformation and ELT/ELT pipelines best practices and tooling (e.g. incremental tables, metrics, dbt projects)Strong communication and stakeholder management, with both technical and non-technical audiences. Ability to dive into the weeds to understand detailed business problems, while also distilling complex data sets to simple solutions.Experience working and partnering with Sales Strategy, RevOps, Mops, Growth and Finance teamsComfortable in fast-paced, ambiguous, hyper-growth environmentHigh growth mindset
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [redacted]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
120,000 - 210,000 USD per year (US Tier 1)