PGA TOUR Superstore
Manager, Marketing Strategy
PGA TOUR Superstore, Roswell, Georgia, United States, 30076
Overview
At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.
Position Summary
We are looking for a Manager, Marketing Strategy, to create and enhance customer interactions that reflect our brand values, ensuring a memorable and engaging experience for all visitors, developing them into lifetime value customers.
The Manager, Marketing Strategy will develop and execute strategies to engage customers throughout their journey to keep them coming back. This role is critical in driving customer retention, loyalty, and lifetime value through targeted campaigns. The lifecycle program is a critical component of our growth strategy. Success will require thoughtful partnership with our CRM, brand, product, eCommerce, IT and operations teams to bring personalized and automated strategies to the market.
Duties and Responsibilities:Experiences :Lead marketing of all experiences, including the PGA TOUR Superstore STUDIO™, Repair Services, Lessons, Practice and Play hitting bays, and more.
Work closely with key stakeholders to develop marketing strategy and associated integrated communications plan.Develop strategies to increase engagement and frequency.Monitor, analyze, and provide insights on performance.
Loyalty:Manage all aspects of the Players' Club and Players' Club Plus loyalty programs, including, but not limited to the following:Develop marketing strategy and associated integrated communications plan.Work closely with cross functional partners to evolve and enhance the programs; introduce new offerings aligned with golf and racket sport customers.Develop and execute strategies to grow member count; work closely with owners of other channels (e.g. CRM and Email, Ecomm, Social Media) to test new acquisition tactics.Monitor, analyze, and provide insights on performance.Manage relationships with program vendors and direct partners.Focus on lifetime value by continuous evaluation of program offerings and customer and member feedback.Work cross-functionally to implement technological and operational program enhancementsQualifications and Skills Required:
Bachelor's degree and 8+ years of current experience in loyalty program operations or program management, or equivalent combination of education and experience.Experience in operation and management of Loyalty programs or other marketing programs.Ability to make decisions and move to action with a hands-on approach.Excellent written and verbal communication skills.Business-minded strategic thinker.Aptitude for leading cross-functional in a complex environment.Acumen in providing high-level strategic recommendations to senior management.Ability to make decisions and move to action with a hands-on approach.Golf knowledge and experience are mandatory.Work Environment and Physical Requirements:
Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.Flexibility to work extended and varying hours as needed.Travel:
No travel requirements
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.
At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.
Position Summary
We are looking for a Manager, Marketing Strategy, to create and enhance customer interactions that reflect our brand values, ensuring a memorable and engaging experience for all visitors, developing them into lifetime value customers.
The Manager, Marketing Strategy will develop and execute strategies to engage customers throughout their journey to keep them coming back. This role is critical in driving customer retention, loyalty, and lifetime value through targeted campaigns. The lifecycle program is a critical component of our growth strategy. Success will require thoughtful partnership with our CRM, brand, product, eCommerce, IT and operations teams to bring personalized and automated strategies to the market.
Duties and Responsibilities:Experiences :Lead marketing of all experiences, including the PGA TOUR Superstore STUDIO™, Repair Services, Lessons, Practice and Play hitting bays, and more.
Work closely with key stakeholders to develop marketing strategy and associated integrated communications plan.Develop strategies to increase engagement and frequency.Monitor, analyze, and provide insights on performance.
Loyalty:Manage all aspects of the Players' Club and Players' Club Plus loyalty programs, including, but not limited to the following:Develop marketing strategy and associated integrated communications plan.Work closely with cross functional partners to evolve and enhance the programs; introduce new offerings aligned with golf and racket sport customers.Develop and execute strategies to grow member count; work closely with owners of other channels (e.g. CRM and Email, Ecomm, Social Media) to test new acquisition tactics.Monitor, analyze, and provide insights on performance.Manage relationships with program vendors and direct partners.Focus on lifetime value by continuous evaluation of program offerings and customer and member feedback.Work cross-functionally to implement technological and operational program enhancementsQualifications and Skills Required:
Bachelor's degree and 8+ years of current experience in loyalty program operations or program management, or equivalent combination of education and experience.Experience in operation and management of Loyalty programs or other marketing programs.Ability to make decisions and move to action with a hands-on approach.Excellent written and verbal communication skills.Business-minded strategic thinker.Aptitude for leading cross-functional in a complex environment.Acumen in providing high-level strategic recommendations to senior management.Ability to make decisions and move to action with a hands-on approach.Golf knowledge and experience are mandatory.Work Environment and Physical Requirements:
Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.Flexibility to work extended and varying hours as needed.Travel:
No travel requirements
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.