STERIS
Online Marketing Manager
STERIS, Mentor, Ohio, United States, 44060
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.
Position Summary
As the Online Marketing Manager at STERIS, you'll be the driving force behind our global eCommerce strategy. Your mission? To captivate and convert customers through innovative digital channels. From SEO to SEM and email marketing, you'll orchestrate campaigns that resonate with our audience, ensuring exceptional online experiences. Collaborating closely with our talented IT and merchandising teams, you'll elevate key performance metrics and create a seamless journey for our valued customers in the Healthcare and Life Sciences sectors.
Duties
Online Marketing - 50%• Owns the eCommerce marketing strategy, planning, and execution of business objectives in support of the Healthcare and Life Sciences business growth strategy• Works with stakeholders to develop online marketing strategies and campaigns for downstream marketing initiatives• Manages site content for all eCommerce-enabled products, including category pages, product detail pages, marketing ad spots• Manages the strategy, execution, vendor relationships, and budget for the eCommerce search engine marketing program, including both Organic Search and Paid Search acquisition channels• Develop and implement SEM strategies to support marketing plans and campaigns• Establishes benchmark metrics and performance targets for organic search and paid search and routinely documents best practices• Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvements• Regularly reports metrics and recommendations to business partners and product marketing teams• Stays current with eCommerce and online marketing trends and makes strategic recommendations for new marketing initiatives
Online Optimization and User Experience - 30%• Champions the online Customer experience for eCommerce - for data collection and analysis from quantitative and qualitative inputs and uses data inputs to prioritize optimization recommendations to influence user experience and conversion metrics• Manages the strategy and execution of all conversion optimization projects utilizing Voice of Customer (VOC) feedback, behavioral data, and best practices to scope elements of optimization tests, working with vendors to determine appropriate testing methodology, managing the design and development of variable creatives, obtaining stakeholder signoff, and reporting on testing outcomes
Additional Responsibilities• Brings new knowledge and best practices to the business, maintains professional and technical knowledge, participates in educational opportunities, stays up-to-date on new technologies that can enhance the performance of online channels for the company
Required Experience
Experience : 5+ years in digital marketing (a must!)Education : Bachelor's Degree (required)eCommerce Expertise : 3+ years (essential)SEO Savvy : 3 years (minimum)Google Guru : Proficient in AdWords, Analytics, Webmaster Tools, and Display Advertising.Other desirable traits:
HCL eCommerce Experience : A plus!Email Marketing : Proficient in various systems.Lead Nurturing : Triggered campaigns.Vendor Relationships : Managed with finesse.Copywriting & CRM : Expertise in segmentation, targeting, and list management.Hospital Setting Familiarity : A bonus.Tech Skills : Advanced in Microsoft Office and internet-savvy.Project Management : Thrives in fast-paced environments.Collaboration : Effective across all levels.Results-Driven : Always aiming high.Organized & Communicative : Detail-oriented and active.Flexibility & Urgency : Key traits
#HYBRID
#LI-LJ1
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location's HR Office during normal business hours.
Req ID: 41990
Job Category: Marketing/Communications
Position Summary
As the Online Marketing Manager at STERIS, you'll be the driving force behind our global eCommerce strategy. Your mission? To captivate and convert customers through innovative digital channels. From SEO to SEM and email marketing, you'll orchestrate campaigns that resonate with our audience, ensuring exceptional online experiences. Collaborating closely with our talented IT and merchandising teams, you'll elevate key performance metrics and create a seamless journey for our valued customers in the Healthcare and Life Sciences sectors.
Duties
Online Marketing - 50%• Owns the eCommerce marketing strategy, planning, and execution of business objectives in support of the Healthcare and Life Sciences business growth strategy• Works with stakeholders to develop online marketing strategies and campaigns for downstream marketing initiatives• Manages site content for all eCommerce-enabled products, including category pages, product detail pages, marketing ad spots• Manages the strategy, execution, vendor relationships, and budget for the eCommerce search engine marketing program, including both Organic Search and Paid Search acquisition channels• Develop and implement SEM strategies to support marketing plans and campaigns• Establishes benchmark metrics and performance targets for organic search and paid search and routinely documents best practices• Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvements• Regularly reports metrics and recommendations to business partners and product marketing teams• Stays current with eCommerce and online marketing trends and makes strategic recommendations for new marketing initiatives
Online Optimization and User Experience - 30%• Champions the online Customer experience for eCommerce - for data collection and analysis from quantitative and qualitative inputs and uses data inputs to prioritize optimization recommendations to influence user experience and conversion metrics• Manages the strategy and execution of all conversion optimization projects utilizing Voice of Customer (VOC) feedback, behavioral data, and best practices to scope elements of optimization tests, working with vendors to determine appropriate testing methodology, managing the design and development of variable creatives, obtaining stakeholder signoff, and reporting on testing outcomes
Additional Responsibilities• Brings new knowledge and best practices to the business, maintains professional and technical knowledge, participates in educational opportunities, stays up-to-date on new technologies that can enhance the performance of online channels for the company
Required Experience
Experience : 5+ years in digital marketing (a must!)Education : Bachelor's Degree (required)eCommerce Expertise : 3+ years (essential)SEO Savvy : 3 years (minimum)Google Guru : Proficient in AdWords, Analytics, Webmaster Tools, and Display Advertising.Other desirable traits:
HCL eCommerce Experience : A plus!Email Marketing : Proficient in various systems.Lead Nurturing : Triggered campaigns.Vendor Relationships : Managed with finesse.Copywriting & CRM : Expertise in segmentation, targeting, and list management.Hospital Setting Familiarity : A bonus.Tech Skills : Advanced in Microsoft Office and internet-savvy.Project Management : Thrives in fast-paced environments.Collaboration : Effective across all levels.Results-Driven : Always aiming high.Organized & Communicative : Detail-oriented and active.Flexibility & Urgency : Key traits
#HYBRID
#LI-LJ1
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location's HR Office during normal business hours.
Req ID: 41990
Job Category: Marketing/Communications