Software Guidance and Assistance, Inc.
Strategy & Marketing Manager, Retail & Consumer Goods
Software Guidance and Assistance, Inc., New York, New York, us, 10261
Software Guidance & Assistance, Inc., (SGA), is searching for a R
etail and Consumer Goods Strategy and Marketing Manager
for a
Contract
ssignment with one of our premier
SaaS
clients in
Remote Role.
Our Digital Strategy Group is looking for a Retail and Consumer Industry Strategy Manager to join our team as a temporary contractor. In this role, you will use your expertise to define and execute our industry strategy, while working closely with our partners to create an ecosystem of integrated solutions. You will have the opportunity to drive initiatives and key C-level deliverables that contribute to making a significant impact and shape the future of the retail and consumer industries.
The ideal candidate is an accomplished leader who has managed strategic projects and can navigate complex business topics. To be successful in this role, you must have a strong understanding of the retail and consumer industries, along with excellent communication, problem-solving, and data analysis skills.
Responsibilities
:1. Industry Events/Marketing:
Oversee the planning, coordination, and execution of retail and consumer goods industry marketing events and sessions, including external events such as NRF as well as internal sales kick-off and conferences such as Adobe Summit.Create compelling event content (e.g., speaker sessions, panel discussions, demo booth) to resonate with our target audience while collaborating with cross-functional teams to ensure alignment on messaging.
2. Thought Leadership:
Work with the Marketing team to drive Retail & Consumer Goods thought leadership content including whitepapers, blog posts, and webinars as a subject matter expert, highlighting innovations and portfolio of products and services.Work directly with sales and product marketing teams to build compelling customer case studies that include a narrative of customer's challenges, how the client helped overcome those, and financial impact.
3. Partner Alignment:
Work with strategic partners (e.g., Accenture, Bounteous) to develop join GTM for Retail and Consumer Goods, ensure alignment on strategic priorities and awareness of latest offering and opportunities, and accelerate overall partnership
4. Strategy Development:
Continuously assess industry trends, competitive landscapes, and customer insights to advise strategic decision-making for our enterprise customers.
Required
Skills
:
Strong project management and consulting skillset; including problem-solving, quantitative analysis, executive presence, and communication skills5 years of work experience in a leading retail or consumer goods company, management consulting firm, or digital agencyFunctional expertise in marketing or e-commerce, especially in developing digital marketing strategies along with a high-level understanding of the technologies and tactics needed for executionDemonstrated passion for digital experiences, digital media and cloud technologyStrong communication and interpersonal skills with ability to work effectively with people at all levels, with internal and external marketing, sales and technical individualsMBA or equivalent advanced degree preferred
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.
etail and Consumer Goods Strategy and Marketing Manager
for a
Contract
ssignment with one of our premier
SaaS
clients in
Remote Role.
Our Digital Strategy Group is looking for a Retail and Consumer Industry Strategy Manager to join our team as a temporary contractor. In this role, you will use your expertise to define and execute our industry strategy, while working closely with our partners to create an ecosystem of integrated solutions. You will have the opportunity to drive initiatives and key C-level deliverables that contribute to making a significant impact and shape the future of the retail and consumer industries.
The ideal candidate is an accomplished leader who has managed strategic projects and can navigate complex business topics. To be successful in this role, you must have a strong understanding of the retail and consumer industries, along with excellent communication, problem-solving, and data analysis skills.
Responsibilities
:1. Industry Events/Marketing:
Oversee the planning, coordination, and execution of retail and consumer goods industry marketing events and sessions, including external events such as NRF as well as internal sales kick-off and conferences such as Adobe Summit.Create compelling event content (e.g., speaker sessions, panel discussions, demo booth) to resonate with our target audience while collaborating with cross-functional teams to ensure alignment on messaging.
2. Thought Leadership:
Work with the Marketing team to drive Retail & Consumer Goods thought leadership content including whitepapers, blog posts, and webinars as a subject matter expert, highlighting innovations and portfolio of products and services.Work directly with sales and product marketing teams to build compelling customer case studies that include a narrative of customer's challenges, how the client helped overcome those, and financial impact.
3. Partner Alignment:
Work with strategic partners (e.g., Accenture, Bounteous) to develop join GTM for Retail and Consumer Goods, ensure alignment on strategic priorities and awareness of latest offering and opportunities, and accelerate overall partnership
4. Strategy Development:
Continuously assess industry trends, competitive landscapes, and customer insights to advise strategic decision-making for our enterprise customers.
Required
Skills
:
Strong project management and consulting skillset; including problem-solving, quantitative analysis, executive presence, and communication skills5 years of work experience in a leading retail or consumer goods company, management consulting firm, or digital agencyFunctional expertise in marketing or e-commerce, especially in developing digital marketing strategies along with a high-level understanding of the technologies and tactics needed for executionDemonstrated passion for digital experiences, digital media and cloud technologyStrong communication and interpersonal skills with ability to work effectively with people at all levels, with internal and external marketing, sales and technical individualsMBA or equivalent advanced degree preferred
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.