Horizon Media
Junior Analyst, Search Engine Marketing
Horizon Media, Los Angeles, California, United States, 90079
Job Description
Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
Job Summary
Horizon Media's Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include:
Identifying and developing keywords to capitalize on search marketing trendsAdvanced bid optimizationsPerformance analysisTesting and measurement methodology
Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (note that this is not a guarantee).
What You'll DoOver six months, fellows will be trained and brought up to speed in the below areas:
(20%) Campaign launchesKeyword research and developmentAd copy creation and landing page mappingCampaign builds(20%) AnalysisUnderstand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teamsAssist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients(20%) Ongoing optimizationBid and budget optimizationNegative keyword build and implementationAd and landing page refreshBilling updates and Insertion Order (IO) adjustments(20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others(20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others
Who You Are
Have general knowledge or interest in PPC and/or SEOAn analytical thinker with interest and capabilities to work with large data sets and numbersHave strong ability to digest information and follow managerial guidanceAn independent worker with strong time management and organization skillsA strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasksNimble and flexible with the ability to succeed in a fast-paced environmentAble to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakesPreferred Skills & Experience
To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per weekBasic level of MS Excel and PowerPoint knowledgeInterest in, and general knowledge of, PPC or SEOA marketing degree is a "nice to have," but not requiredGeneral interest in the media/advertising industry is preferredGoogle / Microsoft Ads or other SEM related certification is not required but preferred
Certificates, Licenses, and Registrations
No requirements
Physical Activity and Work Environment
No requirements
#LI-TH1
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range$40,000.00 - $50,000.00
A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
Job Summary
Horizon Media's Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include:
Identifying and developing keywords to capitalize on search marketing trendsAdvanced bid optimizationsPerformance analysisTesting and measurement methodology
Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (note that this is not a guarantee).
What You'll DoOver six months, fellows will be trained and brought up to speed in the below areas:
(20%) Campaign launchesKeyword research and developmentAd copy creation and landing page mappingCampaign builds(20%) AnalysisUnderstand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teamsAssist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients(20%) Ongoing optimizationBid and budget optimizationNegative keyword build and implementationAd and landing page refreshBilling updates and Insertion Order (IO) adjustments(20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others(20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others
Who You Are
Have general knowledge or interest in PPC and/or SEOAn analytical thinker with interest and capabilities to work with large data sets and numbersHave strong ability to digest information and follow managerial guidanceAn independent worker with strong time management and organization skillsA strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasksNimble and flexible with the ability to succeed in a fast-paced environmentAble to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakesPreferred Skills & Experience
To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per weekBasic level of MS Excel and PowerPoint knowledgeInterest in, and general knowledge of, PPC or SEOA marketing degree is a "nice to have," but not requiredGeneral interest in the media/advertising industry is preferredGoogle / Microsoft Ads or other SEM related certification is not required but preferred
Certificates, Licenses, and Registrations
No requirements
Physical Activity and Work Environment
No requirements
#LI-TH1
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range$40,000.00 - $50,000.00
A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.