Cirkul Inc
Senior Performance Media Buyer
Cirkul Inc, Watertown, Massachusetts, us, 02472
What is Cirkul?
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
What is this role?
As a
Senior Performance Media Buyer
for Cirkul, you'll work together with our Growth Marketing Manager and marketing team on the successful implementation of marketing campaigns across multiple channels, supporting our team's efforts to drive acquisition.
What does an average day look like?
Driving Results:
Work closely with Sr. Growth Marketing Manager to develop, execute, analyze, and optimize Cirkul's performance marketing channelsWork closely with digital channel managers to understand the overall effectiveness of marketing programs at acquiring new customersTaking Ownership :
Manage digital performance marketing channels (Including but not limited to Meta, TikTok, Google Ads, Snap, Affiliate)Making Decisions:
Use data to make optimization decisions intra-channel and determine which creatives are effective and have potential for scaleCultivating Relationships :
Collaborate with cross-functional teams including marketing, creative, retail, and analytics teams to ensure alignment with overall marketing initiatives.Instilling Trust:
Measure and report out on campaign performance, making data-backed optimizations within the business KPIs and budgetsCustomer Focus:
Work with cross-functional teams to align on messaging and campaign strategies that are customer-centric and clearly communicate Cirkul's value propositionsWhat background should you have?
Proven experience (3-5 years) performance marketing background with a deep understanding of and direct response tactics and strategies for DTC brandsHands-on experience in ads platforms such as Meta, TikTok, Google Ads, Snapchat, XFamiliarity with attribution, incrementality, and media mix optimizationStrong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Power BI, Amplitude)Experience with brands that have an online DTC presence and a retail presence is a plusExcellent written and verbal communication skills with impeccable attention to detailComfortable working with and analyzing large data sets in excel/Google SheetsCollaborative mindset, with the ability to work effectively in cross-functional teams.Ability to thrive in a fast-paced and nimble environment - managing multiple projects simultaneously to meet deadlinesAbility to be an individual contributor and a valuable team playerBachelor's degreeThe successful candidate must be prepared to relocate if necessary to work out of the Newton, MA office.
What do we offer?
Competitive salary based on experience and marketGenerous benefits, 401k match, and PTO (even insurance for your fur babies!)Employee discounts on Cirkul productsNew corporate office space with great amenitiesOpportunity to work with a best in class team, in a hyper growth company, taking over the hydration industryA culture that rewards results
Please review our privacy policy here.
Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available
EEO is the Law
&
EEO is the Law Supplement documents.
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
What is this role?
As a
Senior Performance Media Buyer
for Cirkul, you'll work together with our Growth Marketing Manager and marketing team on the successful implementation of marketing campaigns across multiple channels, supporting our team's efforts to drive acquisition.
What does an average day look like?
Driving Results:
Work closely with Sr. Growth Marketing Manager to develop, execute, analyze, and optimize Cirkul's performance marketing channelsWork closely with digital channel managers to understand the overall effectiveness of marketing programs at acquiring new customersTaking Ownership :
Manage digital performance marketing channels (Including but not limited to Meta, TikTok, Google Ads, Snap, Affiliate)Making Decisions:
Use data to make optimization decisions intra-channel and determine which creatives are effective and have potential for scaleCultivating Relationships :
Collaborate with cross-functional teams including marketing, creative, retail, and analytics teams to ensure alignment with overall marketing initiatives.Instilling Trust:
Measure and report out on campaign performance, making data-backed optimizations within the business KPIs and budgetsCustomer Focus:
Work with cross-functional teams to align on messaging and campaign strategies that are customer-centric and clearly communicate Cirkul's value propositionsWhat background should you have?
Proven experience (3-5 years) performance marketing background with a deep understanding of and direct response tactics and strategies for DTC brandsHands-on experience in ads platforms such as Meta, TikTok, Google Ads, Snapchat, XFamiliarity with attribution, incrementality, and media mix optimizationStrong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Power BI, Amplitude)Experience with brands that have an online DTC presence and a retail presence is a plusExcellent written and verbal communication skills with impeccable attention to detailComfortable working with and analyzing large data sets in excel/Google SheetsCollaborative mindset, with the ability to work effectively in cross-functional teams.Ability to thrive in a fast-paced and nimble environment - managing multiple projects simultaneously to meet deadlinesAbility to be an individual contributor and a valuable team playerBachelor's degreeThe successful candidate must be prepared to relocate if necessary to work out of the Newton, MA office.
What do we offer?
Competitive salary based on experience and marketGenerous benefits, 401k match, and PTO (even insurance for your fur babies!)Employee discounts on Cirkul productsNew corporate office space with great amenitiesOpportunity to work with a best in class team, in a hyper growth company, taking over the hydration industryA culture that rewards results
Please review our privacy policy here.
Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available
EEO is the Law
&
EEO is the Law Supplement documents.