AEG
Director of Marketing | Alerus Center
AEG, Grand Forks, North Dakota, United States, 58203
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Overview
The
Director of Marketing
will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of Oak View Group. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
This role pays a yearly salary of $70,000 to $80,000 plus bonus
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until Oct 23, 2024
ResponsibilitiesIdentify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.Participate in the development and implementation of annual marketing goals, objectives, and management of department budgetDirect the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.Negotiate contracts with media and promotion partnersCreate, plan and implement repeatable revenue generating concepts and processes.Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads.Interpret the venue customer experience to be measured.Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIsServe as press contact, write and distribute all press releasesCreate corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completionManage and coordinate all marketing, advertising and promotional activities including development of marketing plans.Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.Plan and oversee Oak View Group's advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materialsLeverage sponsorship opportunities to increase brand awareness and synergiesDevelop self-produced revenue generating eventsRecommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunitiesCreate social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specialsStandardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIsProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.Drive the completion key deliverables with strong attention to time, quality, impact and style.Partner with web development team to direct site features, design and goals focusing on customer engagement.Other duties as assigned.Qualifications
Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related fieldMinimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentKnowledge of Public RelationsKnowledge of Website maintenanceKnowledge of federal, state and local regulationsDemonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet softwareProficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopProficiency with media buying and promotionsAbility to travel as requiredAbility to work nights and weekends as requiredAbility to work with wide array of client groups, vendors and business partners enterprise-wideInstruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgroundsAnalytical skills to forecast and identify trends and challenges using website analyticsBasic computer proficiency: Outlook, Excel, Word, and PowerPointExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicWorking knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systemsDigital expertise with various digital channels including website optimization, social media, and data acquisition.An entrepreneurial spirit and an internal motivation that inspires others to think more and do moreCreativity skills that inspire brand loyaltyInnovator with increasing per caps and generating profitabilityA passion for building success that can be measured with dataA results-driven leader who thinks in terms of ROIDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Overview
The
Director of Marketing
will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of Oak View Group. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
This role pays a yearly salary of $70,000 to $80,000 plus bonus
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until Oct 23, 2024
ResponsibilitiesIdentify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.Participate in the development and implementation of annual marketing goals, objectives, and management of department budgetDirect the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.Negotiate contracts with media and promotion partnersCreate, plan and implement repeatable revenue generating concepts and processes.Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads.Interpret the venue customer experience to be measured.Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIsServe as press contact, write and distribute all press releasesCreate corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completionManage and coordinate all marketing, advertising and promotional activities including development of marketing plans.Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.Plan and oversee Oak View Group's advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materialsLeverage sponsorship opportunities to increase brand awareness and synergiesDevelop self-produced revenue generating eventsRecommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunitiesCreate social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specialsStandardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIsProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.Drive the completion key deliverables with strong attention to time, quality, impact and style.Partner with web development team to direct site features, design and goals focusing on customer engagement.Other duties as assigned.Qualifications
Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related fieldMinimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentKnowledge of Public RelationsKnowledge of Website maintenanceKnowledge of federal, state and local regulationsDemonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet softwareProficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopProficiency with media buying and promotionsAbility to travel as requiredAbility to work nights and weekends as requiredAbility to work with wide array of client groups, vendors and business partners enterprise-wideInstruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgroundsAnalytical skills to forecast and identify trends and challenges using website analyticsBasic computer proficiency: Outlook, Excel, Word, and PowerPointExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicWorking knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systemsDigital expertise with various digital channels including website optimization, social media, and data acquisition.An entrepreneurial spirit and an internal motivation that inspires others to think more and do moreCreativity skills that inspire brand loyaltyInnovator with increasing per caps and generating profitabilityA passion for building success that can be measured with dataA results-driven leader who thinks in terms of ROIDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.