Premier, Inc.
Director, Marketing Communications
Premier, Inc., Charlotte, North Carolina, United States, 28245
Director, Marketing Communications
The Director of Marketing Communications is responsible for the strategy, oversight and development of content marketing and thought leadership collateral across external communications channels, playing a key role in the in the success of strategic marketing campaigns across the buyer journey. This position is responsible for driving Premier's brand, subject matter expertise, as well as market awareness of Premier solutions.
The Director of Marketing Communications will develop comprehensive, enterprise content across personas and buying stages, including PR and thought leadership assets that drive top of funnel awareness, as well as repurposing the best ideas for mid-bottom of funnel content to reach diverse audiences throughout the buyer journey. This includes, but is not limited to: nurture emails, byline/blog writing, case studies, customer success stories and other materials tied to public relations, thought leadership and integrated marketing campaigns.
The Director is also responsible for partnering with others in communications, marketing and across Premier business units to ensure content alignment with enterprise goals and priorities.
Required Qualifications
Work Experience:Years of Applicable Experience - 7 or more yearsEducation:Bachelors (Required)
Preferred Qualifications
Skills:
Agency background with proven ability to execute across channelsHealthcare Industry KnowledgeJournalism, PR, Communications, Marketing, English, BusinessExperience:
Ability to create compelling content for various personas and buyer stages, while building community and trust across the business units.Writing and EditingStrategic ThinkingSophisticated Communication and Client-Management SkillsEducation:
Bachelor's degreeTravel - 10 to 20%
Location:
Must be located in Washington DC or Charlotte
Key Responsibilities
Responsibility #1 - 25%
Team Management & Leadership
Ability to support and manage team to goals and key performance metrics.Ability to serve as a strategic counselor and spokesperson to internal and external audiences.Responsibility #2 - 60%
Develop, manage and provide thought leadership and content marketing assets
Accountable for specific content marketing initiatives to drive traffic, engagement and leads that deliver sales and retention. Accountable for supporting share of voice metrics and delivering marketing-influenced pipeline, pursuant to FY goals.Partner with business unit leadership to identify, create and align content to drive business priorities.Measurement and optimization of the content program will be required on a regular and ongoing basis.Collaboration with creative and marketing resources, including designers, writers, and digital and product marketers will be necessary.Responsibility #3 - 15%
Marketing Communications subject matter expertise
Expert in capturing mindshare of healthcare provider, payor and life sciences executives.Understands all content types: paid, earned, owned, shared - and supports a strategy for channel and messaging alignment for maximizing results.Understands the principles of agile marketing and communications. Expert in robust, multichannel campaigns and activities across the marketing communications ecosystem.Additional Job Requirements:
Remain in a stationary position for prolonged periods of timeBe adaptive and change priorities quickly; meet deadlinesAttention to detailOperate computer programs and softwareAbility to communicate effectively with audiences in person and in electronic formats.Day-to-day contact with others (co-workers and/or the public)Making independent decisionsAbility to work in a collaborative business environment in close quarters with peers and varying interruptionsWorking Conditions: Air conditioned office space
Travel Requirements: No travel required
Physical Demands: Sedentary: Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves remaining stationary most of the time. Jobs are sedentary if movement is required only occasionally, and all other sedentary criteria are met.
Premier's compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive in order to attract and retain talented and highly skilled employees. Premier's internal salary range for this role is $99,000 - $185,000. Final salary is dependent upon several market factors including, but not limited to, departmental budgets, internal equity, education, unique skills/experience, and geographic location. Premier utilizes a wide-range salary structure to allow base salary flexibility within our ranges.
Qualified full and part time regular employees also receive access to the following benefits:
• Health, dental, vision, life and disability insurance• 401k retirement program• Paid time off• Participation in Premier's employee incentive plans• Tuition reimbursement and professional development opportunities
Premier at a glance:
Ranked #1 on Charlotte's Healthiest Employers list for 2019, 2020, and 2022 and 49th Healthiest Employer in America (2022)Named one of the World's Most Ethical Companies® by Ethisphere® Institute for the 16th year in a rowThe only company to be recognized by KLAS twice for Overall Healthcare Management ConsultingEmployees receive:
Perks and discountsAccess to on-site and online exercise classes
Premier is looking for smart, agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.
Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status (e.g., status as a Vietnam Era veteran, disabled veteran, special disabled veteran, Armed Forces Serviced Medal veteran, recently separated veteran, or other protected veteran) disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply.
Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief. If you need assistance in the application process, please reply to diversity_and_accommodations@premierinc.com or contact Premier Recruiting at 704.816.5200.
Information collected and processed as part of any job application you choose to submit to Premier is subject to Premier's Privacy Policy.
The Director of Marketing Communications is responsible for the strategy, oversight and development of content marketing and thought leadership collateral across external communications channels, playing a key role in the in the success of strategic marketing campaigns across the buyer journey. This position is responsible for driving Premier's brand, subject matter expertise, as well as market awareness of Premier solutions.
The Director of Marketing Communications will develop comprehensive, enterprise content across personas and buying stages, including PR and thought leadership assets that drive top of funnel awareness, as well as repurposing the best ideas for mid-bottom of funnel content to reach diverse audiences throughout the buyer journey. This includes, but is not limited to: nurture emails, byline/blog writing, case studies, customer success stories and other materials tied to public relations, thought leadership and integrated marketing campaigns.
The Director is also responsible for partnering with others in communications, marketing and across Premier business units to ensure content alignment with enterprise goals and priorities.
Required Qualifications
Work Experience:Years of Applicable Experience - 7 or more yearsEducation:Bachelors (Required)
Preferred Qualifications
Skills:
Agency background with proven ability to execute across channelsHealthcare Industry KnowledgeJournalism, PR, Communications, Marketing, English, BusinessExperience:
Ability to create compelling content for various personas and buyer stages, while building community and trust across the business units.Writing and EditingStrategic ThinkingSophisticated Communication and Client-Management SkillsEducation:
Bachelor's degreeTravel - 10 to 20%
Location:
Must be located in Washington DC or Charlotte
Key Responsibilities
Responsibility #1 - 25%
Team Management & Leadership
Ability to support and manage team to goals and key performance metrics.Ability to serve as a strategic counselor and spokesperson to internal and external audiences.Responsibility #2 - 60%
Develop, manage and provide thought leadership and content marketing assets
Accountable for specific content marketing initiatives to drive traffic, engagement and leads that deliver sales and retention. Accountable for supporting share of voice metrics and delivering marketing-influenced pipeline, pursuant to FY goals.Partner with business unit leadership to identify, create and align content to drive business priorities.Measurement and optimization of the content program will be required on a regular and ongoing basis.Collaboration with creative and marketing resources, including designers, writers, and digital and product marketers will be necessary.Responsibility #3 - 15%
Marketing Communications subject matter expertise
Expert in capturing mindshare of healthcare provider, payor and life sciences executives.Understands all content types: paid, earned, owned, shared - and supports a strategy for channel and messaging alignment for maximizing results.Understands the principles of agile marketing and communications. Expert in robust, multichannel campaigns and activities across the marketing communications ecosystem.Additional Job Requirements:
Remain in a stationary position for prolonged periods of timeBe adaptive and change priorities quickly; meet deadlinesAttention to detailOperate computer programs and softwareAbility to communicate effectively with audiences in person and in electronic formats.Day-to-day contact with others (co-workers and/or the public)Making independent decisionsAbility to work in a collaborative business environment in close quarters with peers and varying interruptionsWorking Conditions: Air conditioned office space
Travel Requirements: No travel required
Physical Demands: Sedentary: Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves remaining stationary most of the time. Jobs are sedentary if movement is required only occasionally, and all other sedentary criteria are met.
Premier's compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive in order to attract and retain talented and highly skilled employees. Premier's internal salary range for this role is $99,000 - $185,000. Final salary is dependent upon several market factors including, but not limited to, departmental budgets, internal equity, education, unique skills/experience, and geographic location. Premier utilizes a wide-range salary structure to allow base salary flexibility within our ranges.
Qualified full and part time regular employees also receive access to the following benefits:
• Health, dental, vision, life and disability insurance• 401k retirement program• Paid time off• Participation in Premier's employee incentive plans• Tuition reimbursement and professional development opportunities
Premier at a glance:
Ranked #1 on Charlotte's Healthiest Employers list for 2019, 2020, and 2022 and 49th Healthiest Employer in America (2022)Named one of the World's Most Ethical Companies® by Ethisphere® Institute for the 16th year in a rowThe only company to be recognized by KLAS twice for Overall Healthcare Management ConsultingEmployees receive:
Perks and discountsAccess to on-site and online exercise classes
Premier is looking for smart, agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.
Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status (e.g., status as a Vietnam Era veteran, disabled veteran, special disabled veteran, Armed Forces Serviced Medal veteran, recently separated veteran, or other protected veteran) disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply.
Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief. If you need assistance in the application process, please reply to diversity_and_accommodations@premierinc.com or contact Premier Recruiting at 704.816.5200.
Information collected and processed as part of any job application you choose to submit to Premier is subject to Premier's Privacy Policy.