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Mac Inc

Social Media Coordinator

Mac Inc, Carbondale, Pennsylvania, United States, 18407


SOCIAL MEDIA COORDINATOR

JOB TYPE AND CLASSIFICATION: Salaried Exempt

JOB OVERVIEW:MAC.BID buys truckloads of customer returns and overstock products then sells these items individually to the public through online auctions. The Social Media Coordinator will be responsible for developing and implementing social media strategies to enhance our online presence and brand awareness. This role requires a deep understanding of social media platforms, excellent content creation skills, and the ability to engage with diverse audiences. The Social Media Coordinator will work closely with internal teams to ensure successful execution of social media campaigns and initiatives. This is a remote position with weekly on-site meetings/ option to work in-office if desired. This position reports to the Media Director.

MAJOR DUTIES AND RESPONSIBILITIES:

Develop and implement comprehensive social media strategies aligned with MAC.BID’s objectives and brand vision.Create and manage monthly content calendars, ensuring content aligns with brand voice and objectives.Coordinate with internal teams to gather necessary content and approvals.Produce high-quality, engaging content for various social media platforms, including Instagram reels, stories, images, videos, and written posts.Manage and optimize all social media channels, including but not limited to Instagram, Facebook, TikTok, and YouTube.Monitor and respond to comments, messages, and mentions across social media channels, fostering meaningful interactions with our audience.Establish and track key performance indicators (KPIs) for accounts, providing regular reporting and insights to demonstrate the impact of social media initiatives.Stay up to date on social media trends, tools, and best practices, incorporating new strategies and features into our social media efforts.Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing and brand communication.Increase visibility and engagement across all social media channels, driving brand awareness and audience growth.Foster a strong sense of community and brand loyalty among our followers, leading to increased customer retention and advocacy.Deliver measurable results in terms of reach, engagement, and other key performance indicators.Contribute to the overall success of the marketing team by collaborating effectively and sharing insights and best practicesQUALIFICATIONS:

Minimum of 2-4 years of experience in social media management or a related roleFamiliarity with online marketing strategies and tools, including social media management platforms and analytics toolsProven experience in creating and managing content, including graphics, video, photography, and editingStrong communication, interpersonal, and organizational skillsAbility to think creatively and strategically, with a proactive approach to problem-solvingBachelor's degree in communications, marketing, or a related field preferred (or equivalent work experience)A Passion for social media and a deep understanding of various social platforms, their features, and their audiencesAbility to work well autonomously and within a team in a fast-paced and deadline-oriented environmentAbility to work with and influence peers and senior managementPHYSICAL ASPECTS/ WORK ENVIORMENT:

Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hearRegularly/Occasionally lift and/or move up to 50 poundsSpecific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focusThe noise level in the work environment is usually low/moderateReasonable accommodation may be made to enable individuals to perform the essential functionsBENEFITS:

Healthcare after 60 daysWeekly paychecksEmployee credit each week to bid on our items after 60 days401(k) with employer match after 90 daysEmployee Referral Program5 days PTO/ 2 sick days per quarter after 90 days

Monday through Friday 9:00am to 5:00pm