KIND Snacks
Sr. Trade Marketing Manager
KIND Snacks, New York, New York, us, 10261
Who are we?
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.
What You'll Do:
As the Senior Trade Marketing Manager, you will be responsible for our overall portfolio assessment & optimization for all of KIND's categories. In this role, you will work cross functionally with numerous cross-functionals teams to identify opportunities based on market and customer dynamics to support sustainable and profitable growth.
As the Senior Trade Marketing Manager, you will be the internal voice of the customer team across the entire commercialization process and the external voice of the Marketing team across the Sales team and customers. You will have many high visibility opportunities across the organization and this role will allow you to make a large impact on the business. And this is how you will do it...
Being the voice of the customer to the internal HQ team and being the voice of HQ to SalesWill become lead consultant and representative for respective channels, ensuring consideration of marketplace dynamics for respective customers are taken into account as projects, initiatives or issues ariseWill represent Sales in internal meetings such us Stage gate, Step 1 and all innovation projectsWill represent Brand in customer meetings as needed, making sure we properly communicate and deliver KIND StrategyDeveloping an overall multi-channel Go-To-Market Strategy
You will spearhead case pack & pricing architecture across National Channels (Mass, Grocery & Ecom) partnering with SRM / Brand and the other Sr Trade Marketing ManagementLeading the development of "best in class" standards for respective channels (considerations include, but are not limited to packaging, design, value architecture, etc)Leading the relationship with Sales from a Trade Marketing standpoint to support the different strategies by channel, Developing channel specific marketing and support initiativesExecute the Path to Purchase fundamentals in this channel; including but not limited to category captain insights & best in class aisle flow and organizationDeveloping a successful innovation Strategy
Will represent Sales internally for innovation Strategy, partnering with Brand for both long term and short term innovation projectsWork closely with the Category team to implement path to purchase and influence the organization to execute itPartner with Demand Planning and Brand for Innovation ForecastingPartner with Sales for Innovation meetings and Line reviews for assortment recommendation, taking into account performance, customer strategy, KIND strategy and profitabilityLeader in Best in Class selling tools
Partner with Category and Brand to deliver Best in class Seling Stories to implement both Base and Innovation StrategyLead all materials for Brand Growth Plan and National Sales MeetingDevelop channel specific selling Decks, supporting Sales for Line Revies and any customer meetingPartner with cross functional teams to develop Best in Class Innovation selling stories, Selling Sheets, One pagers, etcPartner with Category on other tools like Portfolio Trackers, SKU prioritization list and any Perfect Store initiativeWhat you'll bring to KIND
You will bring a passion for driving growth across channels by creating and developing strategies with a customer first mentality.
You are...
A self-starterAn analytical thinkerProactive in your approach, constantly looking for ways to break down barriers and advance our businessAble to lead a cross functional team and influence key stakeholders to advance common goalsGenuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindnessYou have...
6+ years of Marketing and/ or Sales experience (Ideally both)Cross functional exposure to other Business OperationsBachelor's Degree in a related field preferredOmnichannel expertise preferredGood understanding of Customer Management ProcessProven analytical skillsStrong knowledge of Syndicated Data (Nielsen/IRI, Kantar, Panel Data, A&Us)Strong oral, written communication, and presentation skillsComputer proficient (Microsoft Office)Strong organizational skillsGood interpersonal and time management skillsBased in NYC area preferred, ability to travel to NYC on a regular basis if notCertain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is
$92,000 to $122,500 . Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
Competitive salary, including a target bonus and an impressive benefits package!Flexible Paid Time Off. Choose what works best for you, including summer hoursExcellent health, dental & vision insurance, with options to fit you & your family's needsYour health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & othersCasual office dress code - feel free to wear your KIND gearStock up on your favorite KIND bars to share with your family & friends, through a quarterly voucherTraining & tuition reimbursement program, because continuing to learn matters and we support your developmentA dynamic, ambitious, fun and KIND work environmentThe opportunity and responsibility to be KIND everyday
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit - a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you've found the right place.
What You'll Do:
As the Senior Trade Marketing Manager, you will be responsible for our overall portfolio assessment & optimization for all of KIND's categories. In this role, you will work cross functionally with numerous cross-functionals teams to identify opportunities based on market and customer dynamics to support sustainable and profitable growth.
As the Senior Trade Marketing Manager, you will be the internal voice of the customer team across the entire commercialization process and the external voice of the Marketing team across the Sales team and customers. You will have many high visibility opportunities across the organization and this role will allow you to make a large impact on the business. And this is how you will do it...
Being the voice of the customer to the internal HQ team and being the voice of HQ to SalesWill become lead consultant and representative for respective channels, ensuring consideration of marketplace dynamics for respective customers are taken into account as projects, initiatives or issues ariseWill represent Sales in internal meetings such us Stage gate, Step 1 and all innovation projectsWill represent Brand in customer meetings as needed, making sure we properly communicate and deliver KIND StrategyDeveloping an overall multi-channel Go-To-Market Strategy
You will spearhead case pack & pricing architecture across National Channels (Mass, Grocery & Ecom) partnering with SRM / Brand and the other Sr Trade Marketing ManagementLeading the development of "best in class" standards for respective channels (considerations include, but are not limited to packaging, design, value architecture, etc)Leading the relationship with Sales from a Trade Marketing standpoint to support the different strategies by channel, Developing channel specific marketing and support initiativesExecute the Path to Purchase fundamentals in this channel; including but not limited to category captain insights & best in class aisle flow and organizationDeveloping a successful innovation Strategy
Will represent Sales internally for innovation Strategy, partnering with Brand for both long term and short term innovation projectsWork closely with the Category team to implement path to purchase and influence the organization to execute itPartner with Demand Planning and Brand for Innovation ForecastingPartner with Sales for Innovation meetings and Line reviews for assortment recommendation, taking into account performance, customer strategy, KIND strategy and profitabilityLeader in Best in Class selling tools
Partner with Category and Brand to deliver Best in class Seling Stories to implement both Base and Innovation StrategyLead all materials for Brand Growth Plan and National Sales MeetingDevelop channel specific selling Decks, supporting Sales for Line Revies and any customer meetingPartner with cross functional teams to develop Best in Class Innovation selling stories, Selling Sheets, One pagers, etcPartner with Category on other tools like Portfolio Trackers, SKU prioritization list and any Perfect Store initiativeWhat you'll bring to KIND
You will bring a passion for driving growth across channels by creating and developing strategies with a customer first mentality.
You are...
A self-starterAn analytical thinkerProactive in your approach, constantly looking for ways to break down barriers and advance our businessAble to lead a cross functional team and influence key stakeholders to advance common goalsGenuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindnessYou have...
6+ years of Marketing and/ or Sales experience (Ideally both)Cross functional exposure to other Business OperationsBachelor's Degree in a related field preferredOmnichannel expertise preferredGood understanding of Customer Management ProcessProven analytical skillsStrong knowledge of Syndicated Data (Nielsen/IRI, Kantar, Panel Data, A&Us)Strong oral, written communication, and presentation skillsComputer proficient (Microsoft Office)Strong organizational skillsGood interpersonal and time management skillsBased in NYC area preferred, ability to travel to NYC on a regular basis if notCertain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is
$92,000 to $122,500 . Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers...
KIND provides a robust benefits package to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
Competitive salary, including a target bonus and an impressive benefits package!Flexible Paid Time Off. Choose what works best for you, including summer hoursExcellent health, dental & vision insurance, with options to fit you & your family's needsYour health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & othersCasual office dress code - feel free to wear your KIND gearStock up on your favorite KIND bars to share with your family & friends, through a quarterly voucherTraining & tuition reimbursement program, because continuing to learn matters and we support your developmentA dynamic, ambitious, fun and KIND work environmentThe opportunity and responsibility to be KIND everyday
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
KIND promises that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit - a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health. To view KIND's Privacy Policy in its entirety please follow this link: https://www.kindsnacks.com/privacy-policy.html
To view your privacy choices please follow this link.