Advantech
Digital Marketing Specialist
Advantech, Milpitas, California, United States, 95035
ADVANTECH CORPORATIONwww.advantech.com/en-us
Job Title: Digital Marketing Specialist
Location(s): Milpitas, CA (on-site)
Position Title:
Digital Marketing Specialist
Salary:
$70,000 - $100,000 will be determined based on location and level of experience
Reports to:
Marketing Manager, Embedded IoT
Primary Function:
Develop strong and integrated marketing strategies leveraging channels including but not limited to email, media programs, SEM/SEO, PPC advertising, and other tactics to successfully promote our products, increase brand awareness, and generate leads.
About this position
:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. This candidate will be responsible for developing strong and integrated marketing strategies through digital channels, including but not limited to email, media programs, SEM/SEO and PPC advertising, content creation and syndication, managing ecommerce products and pages, and social networking. This individual will focus on promoting our products, increasing brand awareness and generating leads.
Responsibilities
:Plan and execute effective marketing campaigns to promote assigned product lines through paid and unpaid digital marketing channelsDesign and implement clear and effective HTML-based email promotions, web pages, and landing pagesOptimize web and product pages with SEO to increase website traffic, conversions and other key metricsGenerate and nurture leads through ownership of marketing budget and execution of paid marketing campaigns including PPC programs (Google, LinkedIn, Facebook) and media publication ads and programsResearch and maintain company profile on existing online industry portals and directoriesCollaborate cross-functionally with Design, Marketing, Sales and Product teams across global offices to create original content and localize existing assets for targeted audiencesQualifications
:
Bachelor's Degree or equivalent experience is required3+ years' experience in digital marketing, preferably in Business-to-Business (B2B) environment; Emphasis in High Tech Field and/or specific experience with tech manufacturer a strong plusExperience with email marketing and proficient in HTML/CSS and Adobe Suite (especially Dreamweaver, Photoshop, Illustrator)Experience with Pardot or other similar marketing automation tools a strong plusExperience with PPC, SEM/SEO, lead generation and nurturingExperience with Google Analytics and general data analysis, with ability to extract business insight based on trendsProficiency in use of business productivity tools such as Microsoft Suite and Google SuitePossess strong communication and interpersonal skillsPossess efficient time management, strong organizational skills, is self-motivated and detail-orientedPositive and determined attitude with the ability to work in a fast-paced, team environmentProven ability to learn quickly and adapt to new systems, processes, plans, and programsProven ability to prioritize and manage multiple projects and deadlines at the same timeMust be up-to-date with latest trends and best practices in digital marketingHours:
40 hours per week (full time, permanent)Travel:
10% of travel per yearLocation:
Advantech Corporation in Milpitas, CA officeHybrid work environment with 1 day work-from-home per week after 6 monthsBenefits :
Competitive salary dependent on experience (DOE)Winning culture with a friendly, team-oriented environment!Generous benefits package including medical, dental, vision, long-term disability, and life insuranceEmployee Assistance Program (EAP)401(k) with company matchEducation & personal development reimbursement programGenerous vacation and paid holidays packageCompany events, lunches, and tripsWork from home programReferral BonusSnacks & drinks in-office
About Advantech
Founded in 1983, Advantech is a global leader that manufactures trusted, innovative Internet of Things (IoT) solutions. Advantech offers hardware, software, comprehensive system integration, customer-centric design services, global logistics support, and self-service ecommerce. Advantech has always been at the forefront of developing top-quality solutions that are highly customizable as well as readily available off-the-shelf. We collaborate closely with global partners to offer complete solutions for countless applications across a diverse range of industries, realizing our corporate vision to enable an intelligent planet.
World-class Recognition
Advantech is an authorized alliance partner of both Intel® and Microsoft®. The technologies used in our products are widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand-consulting firm, recognized Advantech's efforts to build a trusted, global brand. This also symbolizes a promise we make with our business partners to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand's #5 best Taiwan Global Brand in 2018.
Work Authorization
To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html
Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.
Job Title: Digital Marketing Specialist
Location(s): Milpitas, CA (on-site)
Position Title:
Digital Marketing Specialist
Salary:
$70,000 - $100,000 will be determined based on location and level of experience
Reports to:
Marketing Manager, Embedded IoT
Primary Function:
Develop strong and integrated marketing strategies leveraging channels including but not limited to email, media programs, SEM/SEO, PPC advertising, and other tactics to successfully promote our products, increase brand awareness, and generate leads.
About this position
:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. This candidate will be responsible for developing strong and integrated marketing strategies through digital channels, including but not limited to email, media programs, SEM/SEO and PPC advertising, content creation and syndication, managing ecommerce products and pages, and social networking. This individual will focus on promoting our products, increasing brand awareness and generating leads.
Responsibilities
:Plan and execute effective marketing campaigns to promote assigned product lines through paid and unpaid digital marketing channelsDesign and implement clear and effective HTML-based email promotions, web pages, and landing pagesOptimize web and product pages with SEO to increase website traffic, conversions and other key metricsGenerate and nurture leads through ownership of marketing budget and execution of paid marketing campaigns including PPC programs (Google, LinkedIn, Facebook) and media publication ads and programsResearch and maintain company profile on existing online industry portals and directoriesCollaborate cross-functionally with Design, Marketing, Sales and Product teams across global offices to create original content and localize existing assets for targeted audiencesQualifications
:
Bachelor's Degree or equivalent experience is required3+ years' experience in digital marketing, preferably in Business-to-Business (B2B) environment; Emphasis in High Tech Field and/or specific experience with tech manufacturer a strong plusExperience with email marketing and proficient in HTML/CSS and Adobe Suite (especially Dreamweaver, Photoshop, Illustrator)Experience with Pardot or other similar marketing automation tools a strong plusExperience with PPC, SEM/SEO, lead generation and nurturingExperience with Google Analytics and general data analysis, with ability to extract business insight based on trendsProficiency in use of business productivity tools such as Microsoft Suite and Google SuitePossess strong communication and interpersonal skillsPossess efficient time management, strong organizational skills, is self-motivated and detail-orientedPositive and determined attitude with the ability to work in a fast-paced, team environmentProven ability to learn quickly and adapt to new systems, processes, plans, and programsProven ability to prioritize and manage multiple projects and deadlines at the same timeMust be up-to-date with latest trends and best practices in digital marketingHours:
40 hours per week (full time, permanent)Travel:
10% of travel per yearLocation:
Advantech Corporation in Milpitas, CA officeHybrid work environment with 1 day work-from-home per week after 6 monthsBenefits :
Competitive salary dependent on experience (DOE)Winning culture with a friendly, team-oriented environment!Generous benefits package including medical, dental, vision, long-term disability, and life insuranceEmployee Assistance Program (EAP)401(k) with company matchEducation & personal development reimbursement programGenerous vacation and paid holidays packageCompany events, lunches, and tripsWork from home programReferral BonusSnacks & drinks in-office
About Advantech
Founded in 1983, Advantech is a global leader that manufactures trusted, innovative Internet of Things (IoT) solutions. Advantech offers hardware, software, comprehensive system integration, customer-centric design services, global logistics support, and self-service ecommerce. Advantech has always been at the forefront of developing top-quality solutions that are highly customizable as well as readily available off-the-shelf. We collaborate closely with global partners to offer complete solutions for countless applications across a diverse range of industries, realizing our corporate vision to enable an intelligent planet.
World-class Recognition
Advantech is an authorized alliance partner of both Intel® and Microsoft®. The technologies used in our products are widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand-consulting firm, recognized Advantech's efforts to build a trusted, global brand. This also symbolizes a promise we make with our business partners to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand's #5 best Taiwan Global Brand in 2018.
Work Authorization
To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html
Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.