Direct ChassisLink Inc. (DCLI)
Product Marketing Manager
Direct ChassisLink Inc. (DCLI), Charlotte, North Carolina, United States, 28245
The Product Marketing Manager will be responsible for all go-to-market activities related to promoting a given set of products (DCLL/DCLP/VIP and DCL53/DCLR/Other) to our customer segments. He/She/They will also be responsible for realizing product enhancement ideas and benchmarking against competitive product offerings. This role will report to the Senior Manager of Digital Marketing.
Duties and Responsibilities
Define segments/audiences and go-to-market plans for supported productsDevelop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content/messaging per segment for supported productsWork with internal and external design resources to develop marketing support and sales enablement materials for supported productsIdentify keywords for digital pursuits and help define campaigns to exploit themBenchmark competitive product offeringsAnalyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tacticsCreate and manage budgets for supported product marketing initiativesQualifications
Bachelor’s degree in marketing or business administration requiredAt least 7 years of relevant work experience in a B2B marketing role required – direct experience in Product Marketing and experience in the Transportation industry strongly preferred but not requiredExperience practicing agile marketing preferredExperience working with commoditized or commoditizing products preferredAbility to turn data and analytics into executable product marketing plansSelf-starter with the ability to manage multiple projects simultaneouslyComfort level and ability to work cross functionally at all levels of the organization (administrative to senior leadership)Excellent written and oral communication skillsExperience with Microsoft Office requiredExperience with Salesforce.com and Pardot preferredMust be able to pass a pre-employment drug screeningBenefits
We understand that your role at DCLI is only part of who you are. Our comprehensive compensation and benefits package provide resources for you to be your best self, grow professionally and personally, and reach your full potential.
Excellent health, dental, and vision insurance options for you and your familyAmple PTO and paid holidays401k with company matchFlexibility to support a healthy work-life balanceWellness resourcesCompany-sponsored parties, outings, and other perksDevelopment Opportunities
At DCLI, you’ll find that everyone – from your coworkers and managers to the senior leadership team – wants to see you succeed and there are opportunities available for you to develop in your current role and prepare to take that next step in your career:
Tuition reimbursementInternal training and educational resourcesQuarterly and annual awards for outstanding performancePathways to promotions and access to advice, feedback, and mentorshipParticipation in professional organizationsInternships
Duties and Responsibilities
Define segments/audiences and go-to-market plans for supported productsDevelop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content/messaging per segment for supported productsWork with internal and external design resources to develop marketing support and sales enablement materials for supported productsIdentify keywords for digital pursuits and help define campaigns to exploit themBenchmark competitive product offeringsAnalyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tacticsCreate and manage budgets for supported product marketing initiativesQualifications
Bachelor’s degree in marketing or business administration requiredAt least 7 years of relevant work experience in a B2B marketing role required – direct experience in Product Marketing and experience in the Transportation industry strongly preferred but not requiredExperience practicing agile marketing preferredExperience working with commoditized or commoditizing products preferredAbility to turn data and analytics into executable product marketing plansSelf-starter with the ability to manage multiple projects simultaneouslyComfort level and ability to work cross functionally at all levels of the organization (administrative to senior leadership)Excellent written and oral communication skillsExperience with Microsoft Office requiredExperience with Salesforce.com and Pardot preferredMust be able to pass a pre-employment drug screeningBenefits
We understand that your role at DCLI is only part of who you are. Our comprehensive compensation and benefits package provide resources for you to be your best self, grow professionally and personally, and reach your full potential.
Excellent health, dental, and vision insurance options for you and your familyAmple PTO and paid holidays401k with company matchFlexibility to support a healthy work-life balanceWellness resourcesCompany-sponsored parties, outings, and other perksDevelopment Opportunities
At DCLI, you’ll find that everyone – from your coworkers and managers to the senior leadership team – wants to see you succeed and there are opportunities available for you to develop in your current role and prepare to take that next step in your career:
Tuition reimbursementInternal training and educational resourcesQuarterly and annual awards for outstanding performancePathways to promotions and access to advice, feedback, and mentorshipParticipation in professional organizationsInternships