Larson-Juhl
Digital Marketing Specialist
Larson-Juhl, Johns Creek, Georgia, United States,
Job Title: Digital Marketing SpecialistLocation: Johns Creek, GA/Hybrid RoleReports To: Marketing Manager
JOB OPPORTUNITY
:Opportunity to join Larson-Juhl, the worldwide leader in the custom framing industry and a Berkshire Hathaway subsidiary, as a Digital Marketing Specialist for North America. This position is located in our support center (i.e. company headquarters) in the Johns Creek area of Atlanta, GA and will report to our Marketing Manager. We offer solid benefits and a work environment that allows team members to maintain a healthy work-life balance.
RESPONSIBILITIES
:Plan, implement, manage, monitor, and upgrade the organization's websiteProvide on-going development and maintenance of the website and mobile app roadmapCreate appropriate website content aligned with the organization's strategyCollaborate with management to ensure that the website aligns with brand strategy and meets the organization's standardsDevelop, implement, and track marketing programs such as email, social media, or digital campaigns, and eventsWork with IT to coordinate website and mobile app activities in delivering business goals and objectives.Assist with development and coordination of marketing materialsProactively review analytics across teams and business areas to identify content opportunities as well as opportunities to improve user experience and may assist in executing the optimizations across teams as neededCoordinate industry tradeshow, including planning and execution, travel for annual event requiredParticipate in customer meetings to gather feedback from end-users for beta-testingUtilize digital analytics to provide insights and recommendations on user behavior patterns, feature usage, conversion rate, and overall market valueReport on website analytics monthly and present to leadership on a quarterly basisWork closely with the IT Team to implement website enhancements and redesignsServe as an SEO and content expert for our digital properties (website, mobile) including ownership of the larsonjuhl.com homepage strategy and other Larson-Juhl's North America properties such as shop.larsonjuhl.comQUALIFICATIONS
AND ATTRIBUTES:
Bachelor's degree in marketing or a related field2-4 years of experience in digital marketingPossesses strong analytical, communication and interpersonal skillsProficient in data extraction, manipulation and presentation
Excellent presentation skills: PowerPoint, etc.
Detail oriented and well organized with the ability to prioritize and adapt to multiple deadlinesExperience with eCommerce platforms like Adobe Commerce (Magento)Ability to develop, maintain and update digital content via omni-channel (website and mobile)Experience in using analytics tools such as Google Analytics and Product Information Management systems such as SalsifyExperience in Atlassian software (Jira) a plus
IMPORTANT:
By submitting your resume online, you hereby authorize Larson-Juhl to contact, obtain, and verify the accuracy of the information contained in this application from all current and/or previous employers, references, and educational institutions. You also hereby release from liability Larson-Juhl and its representatives for seeking, gathering, and using such information to make employment decisions and all other persons or organizations for providing such information.
You understand that any misrepresentation or material omission made by you on your application will be sufficient cause for cancellation of this application or immediate termination of employment if you are employed, whenever it may be discovered.
JOB OPPORTUNITY
:Opportunity to join Larson-Juhl, the worldwide leader in the custom framing industry and a Berkshire Hathaway subsidiary, as a Digital Marketing Specialist for North America. This position is located in our support center (i.e. company headquarters) in the Johns Creek area of Atlanta, GA and will report to our Marketing Manager. We offer solid benefits and a work environment that allows team members to maintain a healthy work-life balance.
RESPONSIBILITIES
:Plan, implement, manage, monitor, and upgrade the organization's websiteProvide on-going development and maintenance of the website and mobile app roadmapCreate appropriate website content aligned with the organization's strategyCollaborate with management to ensure that the website aligns with brand strategy and meets the organization's standardsDevelop, implement, and track marketing programs such as email, social media, or digital campaigns, and eventsWork with IT to coordinate website and mobile app activities in delivering business goals and objectives.Assist with development and coordination of marketing materialsProactively review analytics across teams and business areas to identify content opportunities as well as opportunities to improve user experience and may assist in executing the optimizations across teams as neededCoordinate industry tradeshow, including planning and execution, travel for annual event requiredParticipate in customer meetings to gather feedback from end-users for beta-testingUtilize digital analytics to provide insights and recommendations on user behavior patterns, feature usage, conversion rate, and overall market valueReport on website analytics monthly and present to leadership on a quarterly basisWork closely with the IT Team to implement website enhancements and redesignsServe as an SEO and content expert for our digital properties (website, mobile) including ownership of the larsonjuhl.com homepage strategy and other Larson-Juhl's North America properties such as shop.larsonjuhl.comQUALIFICATIONS
AND ATTRIBUTES:
Bachelor's degree in marketing or a related field2-4 years of experience in digital marketingPossesses strong analytical, communication and interpersonal skillsProficient in data extraction, manipulation and presentation
Excellent presentation skills: PowerPoint, etc.
Detail oriented and well organized with the ability to prioritize and adapt to multiple deadlinesExperience with eCommerce platforms like Adobe Commerce (Magento)Ability to develop, maintain and update digital content via omni-channel (website and mobile)Experience in using analytics tools such as Google Analytics and Product Information Management systems such as SalsifyExperience in Atlassian software (Jira) a plus
IMPORTANT:
By submitting your resume online, you hereby authorize Larson-Juhl to contact, obtain, and verify the accuracy of the information contained in this application from all current and/or previous employers, references, and educational institutions. You also hereby release from liability Larson-Juhl and its representatives for seeking, gathering, and using such information to make employment decisions and all other persons or organizations for providing such information.
You understand that any misrepresentation or material omission made by you on your application will be sufficient cause for cancellation of this application or immediate termination of employment if you are employed, whenever it may be discovered.