Zola.com
Manager, B2B Lifecycle Marketing
Zola.com, New York, New York, us, 10261
Zola is looking for a
Manager of B2B Lifecycle Marketing
who will be responsible for developing and implementing marketing programs to acquire and retain Zola Vendors.
Zola's vendor marketplace is a key product offering, where couples can come to discover and book venues and vendors across all categories, and our vendor communications are a crucial component of its success.
The ideal candidate is a seasoned B2B marketer with a track record for building client-focused, multi-channel campaigns proven to increase acquisition, retention and LTV.
This role is based in NYC, with 2 days a week in office (Tuesdays and Thursdays).
What you'll do
Lead the development and implementation of B2B lifecycle marketing campaigns and sends that engage, retain, and increase the value of existing Zola vendors throughout their customer journeyManage the monthly B2B lifecycle calendar across all channels, set up and deploy individual campaigns and initiatives, and look with a critical eye at the overarching monthly outreach for different vendor segmentsOwn Zola's vendor communications; furthering existing and exploring new channels such as email, SMS, direct mail and onsite messagesProvide a perspective on vendor audience segmentation and messaging, with a plan to deliver the right message to the right vendor at the right timeOwn Hubspot as a platform; overseeing all data inputs, projects and campaignsCreate and distribute promo codes for vendors as part of sales and retention tacticsDevise and execute test plans; constantly optimizing new and existing campaignsProficiency in quickly context switching across strategic thinking, execution, and analysisMonitor, analyze and report on marketing performance metrics to measure the effectiveness of campaigns and initiatives and make data-driven decisionsQualifications
7+ years of B2B lifecycle marketing experienceProven track record in B2B marketing with a two sided marketplace businessMust have experience with Hubspot as a CRM platform and ability to learn systems and tools quicklyA creative thinker with the ability to develop innovative marketing strategies and campaignsStrong analytical and problem-solving skillsDeep interest in the technical aspects of projects; an individual who thrives finding a way to make things work with the tools at their disposalAbility to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectivelyA proactive and results-oriented individual who is motivated by achieving and exceeding marketing goals
The salary range for this position is $90,000 - $105,000.
About Zola
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology... all in the service of love.
We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, and we're proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.
We have offices in NYC and Montreal. Come work with us!
Manager of B2B Lifecycle Marketing
who will be responsible for developing and implementing marketing programs to acquire and retain Zola Vendors.
Zola's vendor marketplace is a key product offering, where couples can come to discover and book venues and vendors across all categories, and our vendor communications are a crucial component of its success.
The ideal candidate is a seasoned B2B marketer with a track record for building client-focused, multi-channel campaigns proven to increase acquisition, retention and LTV.
This role is based in NYC, with 2 days a week in office (Tuesdays and Thursdays).
What you'll do
Lead the development and implementation of B2B lifecycle marketing campaigns and sends that engage, retain, and increase the value of existing Zola vendors throughout their customer journeyManage the monthly B2B lifecycle calendar across all channels, set up and deploy individual campaigns and initiatives, and look with a critical eye at the overarching monthly outreach for different vendor segmentsOwn Zola's vendor communications; furthering existing and exploring new channels such as email, SMS, direct mail and onsite messagesProvide a perspective on vendor audience segmentation and messaging, with a plan to deliver the right message to the right vendor at the right timeOwn Hubspot as a platform; overseeing all data inputs, projects and campaignsCreate and distribute promo codes for vendors as part of sales and retention tacticsDevise and execute test plans; constantly optimizing new and existing campaignsProficiency in quickly context switching across strategic thinking, execution, and analysisMonitor, analyze and report on marketing performance metrics to measure the effectiveness of campaigns and initiatives and make data-driven decisionsQualifications
7+ years of B2B lifecycle marketing experienceProven track record in B2B marketing with a two sided marketplace businessMust have experience with Hubspot as a CRM platform and ability to learn systems and tools quicklyA creative thinker with the ability to develop innovative marketing strategies and campaignsStrong analytical and problem-solving skillsDeep interest in the technical aspects of projects; an individual who thrives finding a way to make things work with the tools at their disposalAbility to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectivelyA proactive and results-oriented individual who is motivated by achieving and exceeding marketing goals
The salary range for this position is $90,000 - $105,000.
About Zola
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology... all in the service of love.
We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, and we're proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.
We have offices in NYC and Montreal. Come work with us!