Intercontinental Exchange Holdings, Inc.
Marketing Technology Specialist
Intercontinental Exchange Holdings, Inc., Atlanta, Georgia, United States, 30383
Overview
Job Purpose
The Marketing Technology Specialist will work with our global marketing team to tactically execute marketing strategy in the following areas: marketing platform technologies; demand generation; measurement, analysis and reporting; and collaborative database management.
This position will help ensure the quality of deliverables created by the marketing team. As a subject matter expert in marketing technology platforms, this person would also share knowledge with other team members, provide training and help ensure best practices are being followed.
Marketing Technology PlatformsProficiency with the Oracle Eloqua system or comparable marketing automation platform(s).Deep knowledge of integrated campaign management, including email design, HTML, landing page development, form processing, data configuration and CRM integration.Maintain relationships with marketing technology vendors. Work with vendors to troubleshoot issues within existing service level agreements.Support upgrades and changes to marketing technology platforms.Support configuration and maintenance of integrations between marketing automation software, and other software, including Salesforce.com, Demandbase, On24, Litmus, etc.Responsibilities
Demand Generation
Build, maintain, and troubleshoot marketing automation programs, based on understanding of marketing campaign requirements and customer journey.Develop behavior-based marketing (lead scoring) and nurture campaigns.Collaborate with marketing, sales and CRM operations to establish lead qualification criteria and manage lead management process in partnership with sales.Campaign Management
Prepare and/or review email and nurture campaigns, landing pages, and other online media.Create marketing automation program templates and serve as the technical lead on campaigns.Integrate account-based marketing, webinars, communication tools and other marketing technologies with marketing automation tools.Measurement, Analysis, and Reporting
Collect and track marketing performance metrics through sources like Eloqua, Demandbase, SFDC, Google Analytics and Tableau.Track campaign performance metrics and recommend changes to improve performance.Participate in a collaborative process with the marketing team to optimize channel KPIs.Help maintain and populate a marketing dashboard for executive leadership to assess marketing performance.Marketing Database Management
Understand and document data processes and flows between operational databases, marketing database, and CRM system.Implement and/or oversee lead upload process and data hygiene best practices to ensure data quality.Coordinate with other departments to ensure mutual understanding of data needs.Oversee and review marketing database updates.Knowledge and Experience
BA or BS degree in Marketing, Business, or a related field from an accredited college or university; or an equivalent combination of education, experience, and training.3-5 years marketing experience, preferably in B2B or financial services environment.3-5 years (required) working with marketing automation software, such as: Eloqua (preferred), Marketo, Pardot, Salesforce Marketing Cloud, IBM Watson, Harmony; Eloqua Master Certification preferred.2-4 years working with ABM software, such as: Demandbase, 6sense, Terminus.2-4 years working with CRM systems, such as Salesforce (strongly preferred).Intermediate Excel proficiency (required), such as: pivot table creation and manipulation, conditional formatting, advanced formula usage.Create strong and positive relationships with immediate co-workers and stakeholders in other departments; proactively solicit stakeholder needs and communicate your needs in support of project or departmental goals.
Schedule
This role offers work from home flexibility of one day per week.
Intercontinental Exchange, Inc. is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability or veteran status, or other protected status.
#LI-RS1
#LI-Hybrid
Job Purpose
The Marketing Technology Specialist will work with our global marketing team to tactically execute marketing strategy in the following areas: marketing platform technologies; demand generation; measurement, analysis and reporting; and collaborative database management.
This position will help ensure the quality of deliverables created by the marketing team. As a subject matter expert in marketing technology platforms, this person would also share knowledge with other team members, provide training and help ensure best practices are being followed.
Marketing Technology PlatformsProficiency with the Oracle Eloqua system or comparable marketing automation platform(s).Deep knowledge of integrated campaign management, including email design, HTML, landing page development, form processing, data configuration and CRM integration.Maintain relationships with marketing technology vendors. Work with vendors to troubleshoot issues within existing service level agreements.Support upgrades and changes to marketing technology platforms.Support configuration and maintenance of integrations between marketing automation software, and other software, including Salesforce.com, Demandbase, On24, Litmus, etc.Responsibilities
Demand Generation
Build, maintain, and troubleshoot marketing automation programs, based on understanding of marketing campaign requirements and customer journey.Develop behavior-based marketing (lead scoring) and nurture campaigns.Collaborate with marketing, sales and CRM operations to establish lead qualification criteria and manage lead management process in partnership with sales.Campaign Management
Prepare and/or review email and nurture campaigns, landing pages, and other online media.Create marketing automation program templates and serve as the technical lead on campaigns.Integrate account-based marketing, webinars, communication tools and other marketing technologies with marketing automation tools.Measurement, Analysis, and Reporting
Collect and track marketing performance metrics through sources like Eloqua, Demandbase, SFDC, Google Analytics and Tableau.Track campaign performance metrics and recommend changes to improve performance.Participate in a collaborative process with the marketing team to optimize channel KPIs.Help maintain and populate a marketing dashboard for executive leadership to assess marketing performance.Marketing Database Management
Understand and document data processes and flows between operational databases, marketing database, and CRM system.Implement and/or oversee lead upload process and data hygiene best practices to ensure data quality.Coordinate with other departments to ensure mutual understanding of data needs.Oversee and review marketing database updates.Knowledge and Experience
BA or BS degree in Marketing, Business, or a related field from an accredited college or university; or an equivalent combination of education, experience, and training.3-5 years marketing experience, preferably in B2B or financial services environment.3-5 years (required) working with marketing automation software, such as: Eloqua (preferred), Marketo, Pardot, Salesforce Marketing Cloud, IBM Watson, Harmony; Eloqua Master Certification preferred.2-4 years working with ABM software, such as: Demandbase, 6sense, Terminus.2-4 years working with CRM systems, such as Salesforce (strongly preferred).Intermediate Excel proficiency (required), such as: pivot table creation and manipulation, conditional formatting, advanced formula usage.Create strong and positive relationships with immediate co-workers and stakeholders in other departments; proactively solicit stakeholder needs and communicate your needs in support of project or departmental goals.
Schedule
This role offers work from home flexibility of one day per week.
Intercontinental Exchange, Inc. is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability or veteran status, or other protected status.
#LI-RS1
#LI-Hybrid