Zelis
Marketing Manager
Zelis, Convent Station, New Jersey, us, 07961
Zelis Insights and Empowerment helps payers provide a better member experience through a nalytics tools to build, optimize and manage strong, high performing networks for their members , by providing a reliable data foundation to power provider search during open-enrollment , and through m ember engagement tools to activate and engage members when looking for care.
Within the Insights and Empowerment product marketing team , Zelis is seeking a Marketing Manager to support the product marketing function in developing, managing, and implementing product marketing strategies for Member Engagement and Network Analytics products . The ideal candidate will possess product marketing experience in B2B SaaS or services, prior healthcare experience and have experience working collaboratively on product commercialization and sales enablement. This role will report to the Senior Director , Product M arketing and can be based anywhere in the U.S.
The Role
The Marketing Manager – Insights and Empowerment will play a key role in supporting the Product Marketing team’s efforts to build and execute comprehensive marketing strategies . The Marketing Manager will become proficient in their understanding of Provider Networks, Provider Directories, Member Engagement, Member Activation, and Member Guidance Products and APIs. This individual contributor will clos ely align with the Product Marketing, Product Management , Segment Directors, and extended marketing partners to inform through research, build , project manage and advance product launch and customer adoption initiatives .
The ideal candidate will be a business-savvy marketer who can translate broad strategy goals and objectives into trackable projects that deliver on Insights and Empowerment go -to-market needs . This role will support the product marketing function in partnering with the business unit to develop, manag e , and implement product marketing messaging and strategies for focused areas within Member Engagement and Network Analytics products . The Marketing Manager will develop outlines and storylines for thought leadership content and will build product focused sales enablement pieces, ensuring all pieces reflect insight-driven value propositions and messaging .
To succeed, this candidate must be resourceful, comfortable working independently, and hold strong ownership of their projects, while demonstrating working knowledge of marketing domains including market research, sales enablement, positioning, and value messaging . Prior experience in or the ability to quickly gain a deep understanding of the healthcare payer ecosystem, claims processing and provider networks landscape, and payment integrity to support expansion of existing products and launch and commercialization of new products is critical to the role .
Responsibilities
Inform and s upport the development and execut ion of strategic marketing plans to drive awareness, adoption, and revenue growth for Insights and Empowerment solutions.
Engage in and project manage market research and interpretation of results to identify customer needs, market trends, and changes across the competitive landscape.
Build strong collaborative relationships with cross -functional teams to include product management, sales, and operations to define product positioning, messaging, go-to-market strategies and maintaining product launch calendars .
Assist in the creation of compelling marketing collateral such as product presentations, datasheets, case studies, and whitepapers to support sales efforts and educate customers.
Inform product launches and awareness campaigns including coordinating internal and external stakeholders, deadlines, and report outs .
Inform demand generation campaigns across multiple channels including digital marketing, email, events, and webinars to grow awareness and pipeline influence.
Interpret marketing campaign performance and ROI, leveraging data and analytics to inform how product marketing can optimize marketing tactics to drive continuous improvement.
Assist Insights and Empowerment Product Marketing Senior Director scope, document, and execute product specific customer education campaigns to drive product adoption .
Monitor competitive activity and market dynamics, identifying opportunities and threats to inform product roadmap , positioning, and strategic decision-making.
Manage list pulls and other data related projects as required .
Requirements
A minimum of 3 years’ experience in B2B healthcare marketing, advertising, product, or related field
Proficient in effectively managing complex projects
Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment
Experience in translating insights and strategies into effective integrated marketing tactics
Strong written and verbal communication skills to help articulate customer and business needs and product value proposition
Critical thinker capable of producing applied insights and problem-solving
Self-starter and quick learner with the desire to learn new tools and techniques
Agile, able to deliver high-quality results under tight timelines
Familiarity with healthcare industry and payer landscape a strong plus
Experience in B2B and/or B2B2 B technology or professional services marketing a plus
Preferred: Healthcare industry experience
Ability to travel as needed, not exceeding 20%
EDUCATION:
Bachelor’s degree required
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.
As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We’re Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.
Commitment to Diversity, Equity, Inclusion, and Belonging At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com
SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you’re contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
As the leading healthcare payments company, we price, pay and explain care for payers, providers, and healthcare consumers. Zelis was founded on a belief there is a better way to determine the cost of a healthcare claim, manage payment-related data, and make the payment because more affordable and transparent care is good for all of us. We partner with over 700 payers, 1.5 million providers, and millions of members -- enabling the healthcare industry to pay for care, with care.Zelis brings adaptive technology, a deeply ingrained service culture, and an integrated pre-payment through payments platform to manage the complete payment process.
Within the Insights and Empowerment product marketing team , Zelis is seeking a Marketing Manager to support the product marketing function in developing, managing, and implementing product marketing strategies for Member Engagement and Network Analytics products . The ideal candidate will possess product marketing experience in B2B SaaS or services, prior healthcare experience and have experience working collaboratively on product commercialization and sales enablement. This role will report to the Senior Director , Product M arketing and can be based anywhere in the U.S.
The Role
The Marketing Manager – Insights and Empowerment will play a key role in supporting the Product Marketing team’s efforts to build and execute comprehensive marketing strategies . The Marketing Manager will become proficient in their understanding of Provider Networks, Provider Directories, Member Engagement, Member Activation, and Member Guidance Products and APIs. This individual contributor will clos ely align with the Product Marketing, Product Management , Segment Directors, and extended marketing partners to inform through research, build , project manage and advance product launch and customer adoption initiatives .
The ideal candidate will be a business-savvy marketer who can translate broad strategy goals and objectives into trackable projects that deliver on Insights and Empowerment go -to-market needs . This role will support the product marketing function in partnering with the business unit to develop, manag e , and implement product marketing messaging and strategies for focused areas within Member Engagement and Network Analytics products . The Marketing Manager will develop outlines and storylines for thought leadership content and will build product focused sales enablement pieces, ensuring all pieces reflect insight-driven value propositions and messaging .
To succeed, this candidate must be resourceful, comfortable working independently, and hold strong ownership of their projects, while demonstrating working knowledge of marketing domains including market research, sales enablement, positioning, and value messaging . Prior experience in or the ability to quickly gain a deep understanding of the healthcare payer ecosystem, claims processing and provider networks landscape, and payment integrity to support expansion of existing products and launch and commercialization of new products is critical to the role .
Responsibilities
Inform and s upport the development and execut ion of strategic marketing plans to drive awareness, adoption, and revenue growth for Insights and Empowerment solutions.
Engage in and project manage market research and interpretation of results to identify customer needs, market trends, and changes across the competitive landscape.
Build strong collaborative relationships with cross -functional teams to include product management, sales, and operations to define product positioning, messaging, go-to-market strategies and maintaining product launch calendars .
Assist in the creation of compelling marketing collateral such as product presentations, datasheets, case studies, and whitepapers to support sales efforts and educate customers.
Inform product launches and awareness campaigns including coordinating internal and external stakeholders, deadlines, and report outs .
Inform demand generation campaigns across multiple channels including digital marketing, email, events, and webinars to grow awareness and pipeline influence.
Interpret marketing campaign performance and ROI, leveraging data and analytics to inform how product marketing can optimize marketing tactics to drive continuous improvement.
Assist Insights and Empowerment Product Marketing Senior Director scope, document, and execute product specific customer education campaigns to drive product adoption .
Monitor competitive activity and market dynamics, identifying opportunities and threats to inform product roadmap , positioning, and strategic decision-making.
Manage list pulls and other data related projects as required .
Requirements
A minimum of 3 years’ experience in B2B healthcare marketing, advertising, product, or related field
Proficient in effectively managing complex projects
Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment
Experience in translating insights and strategies into effective integrated marketing tactics
Strong written and verbal communication skills to help articulate customer and business needs and product value proposition
Critical thinker capable of producing applied insights and problem-solving
Self-starter and quick learner with the desire to learn new tools and techniques
Agile, able to deliver high-quality results under tight timelines
Familiarity with healthcare industry and payer landscape a strong plus
Experience in B2B and/or B2B2 B technology or professional services marketing a plus
Preferred: Healthcare industry experience
Ability to travel as needed, not exceeding 20%
EDUCATION:
Bachelor’s degree required
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.
As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We’re Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.
Commitment to Diversity, Equity, Inclusion, and Belonging At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com
SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you’re contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
As the leading healthcare payments company, we price, pay and explain care for payers, providers, and healthcare consumers. Zelis was founded on a belief there is a better way to determine the cost of a healthcare claim, manage payment-related data, and make the payment because more affordable and transparent care is good for all of us. We partner with over 700 payers, 1.5 million providers, and millions of members -- enabling the healthcare industry to pay for care, with care.Zelis brings adaptive technology, a deeply ingrained service culture, and an integrated pre-payment through payments platform to manage the complete payment process.