McGill University
Manager Social Media
McGill University, Saint James, New York, United States,
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Position Summary:
Reporting to the Director of Institutional Communications, the Social Media Manager will strategically amplify McGill University's voice, positioning it as a leading academic institution locally, nationally and worldwide. Manage the strategic deployment of McGill's central social media presence across all platforms, maximizing positive engagement and designing and executing highly tailored, targeted and successful social media campaigns.
Primary Responsibilities:• Design and oversee the implementation of highly strategic social media initiatives aimed at generating positive engagement and amplifying McGill voices, successes, and news.
Manage McGill's central social media channels, strategically tailoring institutional approaches to various platforms, audiences, content, and goalsDevelop University-wide guidelines for social media activity undertaken by all Faculties and Units.Act as the principal advisor for social media practitioners University-wide, and mentor colleagues as appropriate.Leveraging a highly developed "news sense," manage and conduct strategic monitoring of traditional/social media content, and exercise a high level of judgment in advising senior leaders on responses and next steps where appropriate.Build and manage a strong network of social media professionals McGill-wide, and chair their monthly meetings.Create social media tools, strategies, protocols, etc., for deployment by Faculties and Units locally and by McGill's central social media team.Keep abreast of new platforms and tools as the social media landscape evolves, and drive changes to McGill's activities to capitalize upon emerging trends and technologies.As a full member of McGill's Emergency Operations Centre, play a key role in the University's gathering and distribution of vital information in urgent situations.Create and lead campaigns and engage key audiences to advance advocacy, student recruitment, student engagement, and other priorities.Maintain a high degree of engagement with key stakeholders across the campus community.Directly manage a team. Train, coach and provide guidance to staff. Participate in hiring and performance dialogue. Oversee and verify work.
Other Qualifying Skills and/or Abilities
Proven ability to design and implement effective social media strategies and campaigns. Extensive experience and excellent communication and marketing skills in social media. Interpersonal skills. Ability to work both independently and in close collaboration with various stakeholders. Proven problem-solving and analytical skills. Ability to keep pace with new technologies and adapt to best practices, regulatory changes and corporate standards. Excellent judgment, discretion and tact. Solid command of French and English, both orally and in writing.
"Knowledge of French and English:
McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 (qualifier) on a scale of 0-4."
McGill University is committed to equity and diversity within its community and values academic rigour and excellence. We welcome and encourage applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to engage productively with diverse communities.
At McGill, research that reflects diverse intellectual traditions, methodologies, and modes of dissemination and translation is valued and encouraged. Candidates are invited to demonstrate their research impact both within and across academic disciplines and in other sectors, such as government, communities, or industry.
McGill further recognizes and fairly considers the impact of leaves (e.g., family care or health-related) that may contribute to career interruptions or slowdowns. Candidates are encouraged to signal any leave that affected productivity, or that may have had an effect on their career path. This information will be considered to ensure the equitable assessment of the candidate's record.
McGill implements an employment equity program and encourages members of designated equity groups to self-identify. It further seeks to ensure the equitable treatment and full inclusion of persons with disabilities by striving for the implementation of universal design principles transversally, across all facets of the University community, and through accommodation policies and procedures. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [redacted].
All qualified applicants are encouraged to apply; however, in accordance with Canadian immigration requirements, Canadians and permanent residents will be given priority.
Position Summary:
Reporting to the Director of Institutional Communications, the Social Media Manager will strategically amplify McGill University's voice, positioning it as a leading academic institution locally, nationally and worldwide. Manage the strategic deployment of McGill's central social media presence across all platforms, maximizing positive engagement and designing and executing highly tailored, targeted and successful social media campaigns.
Primary Responsibilities:• Design and oversee the implementation of highly strategic social media initiatives aimed at generating positive engagement and amplifying McGill voices, successes, and news.
Manage McGill's central social media channels, strategically tailoring institutional approaches to various platforms, audiences, content, and goalsDevelop University-wide guidelines for social media activity undertaken by all Faculties and Units.Act as the principal advisor for social media practitioners University-wide, and mentor colleagues as appropriate.Leveraging a highly developed "news sense," manage and conduct strategic monitoring of traditional/social media content, and exercise a high level of judgment in advising senior leaders on responses and next steps where appropriate.Build and manage a strong network of social media professionals McGill-wide, and chair their monthly meetings.Create social media tools, strategies, protocols, etc., for deployment by Faculties and Units locally and by McGill's central social media team.Keep abreast of new platforms and tools as the social media landscape evolves, and drive changes to McGill's activities to capitalize upon emerging trends and technologies.As a full member of McGill's Emergency Operations Centre, play a key role in the University's gathering and distribution of vital information in urgent situations.Create and lead campaigns and engage key audiences to advance advocacy, student recruitment, student engagement, and other priorities.Maintain a high degree of engagement with key stakeholders across the campus community.Directly manage a team. Train, coach and provide guidance to staff. Participate in hiring and performance dialogue. Oversee and verify work.
Other Qualifying Skills and/or Abilities
Proven ability to design and implement effective social media strategies and campaigns. Extensive experience and excellent communication and marketing skills in social media. Interpersonal skills. Ability to work both independently and in close collaboration with various stakeholders. Proven problem-solving and analytical skills. Ability to keep pace with new technologies and adapt to best practices, regulatory changes and corporate standards. Excellent judgment, discretion and tact. Solid command of French and English, both orally and in writing.
"Knowledge of French and English:
McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 (qualifier) on a scale of 0-4."
McGill University is committed to equity and diversity within its community and values academic rigour and excellence. We welcome and encourage applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to engage productively with diverse communities.
At McGill, research that reflects diverse intellectual traditions, methodologies, and modes of dissemination and translation is valued and encouraged. Candidates are invited to demonstrate their research impact both within and across academic disciplines and in other sectors, such as government, communities, or industry.
McGill further recognizes and fairly considers the impact of leaves (e.g., family care or health-related) that may contribute to career interruptions or slowdowns. Candidates are encouraged to signal any leave that affected productivity, or that may have had an effect on their career path. This information will be considered to ensure the equitable assessment of the candidate's record.
McGill implements an employment equity program and encourages members of designated equity groups to self-identify. It further seeks to ensure the equitable treatment and full inclusion of persons with disabilities by striving for the implementation of universal design principles transversally, across all facets of the University community, and through accommodation policies and procedures. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [redacted].
All qualified applicants are encouraged to apply; however, in accordance with Canadian immigration requirements, Canadians and permanent residents will be given priority.